Have you ever read a blog post and at the end you are left scratching your head wondering what point the author was trying to make? It happens often, and it is due to the fact that so many people are concerned with just putting out content, rather than putting out content that makes sense. They assume that as long as they are cranking out blog posts that their blog content will be satisfied.
Today we’re excited to introduce our new LinkedIn Connected app for iPhone. Connected is all about providing genuine opportunities for you to strengthen your relationships. It helps you reach out to people in your network when it matters most, so you can keep your network active and warm."
Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)
On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.
If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions.
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
With social media being such a big part of everyday life, it likewise plays a large role in marketing. There are many different social platforms a business can use to reach out to audiences. Some are free, others are not.
Facebook is one social medium which has recently begun to shift all of its marketing and advertising features to a paid-only format. Whilst, some may argue, that adopting a “pay-to-play” marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool.
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-backed tips about the best ways to build a rapport with this demographic.
The information in the report comes from an online survey of U.S. Twitter users who signed into the platform weekly, and defined millennials as users ages 18-34.
Here are some of the key findings and tips included in the study:
We know that your SlideShares are often part of your professional identity — they can showcase your projects, ideas, research and more. That’s why we’ve made it easy for you to add your presentations directly from SlideShare to your LinkedIn profile, with just a click of a button.
Among various charts and graphs, the dashboard – currently available to verified, and some unverified, users – gives a presumably accurate count for how many people have seen your tweets. Meanwhile, an ‘Enagement’ figure for each tweet counts clickthroughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like.
This is incredibly powerful data for social media marketers, but could we be spoiled by it as individual users?
Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads.