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7 Benefits of Google Plus For Business

7 Benefits of Google Plus For Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google+ for business has continued to be a growth market for businesses and for search engine optimization. Google+ has definitely succeeded where their
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Why Conversation is the Key to Increasing Facebook Conversions [Study]

Why Conversation is the Key to Increasing Facebook Conversions [Study] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
With Facebook organic reach plummeting, are conversions bound to follow? A study reveals the key to increasing conversions on Facebook despite the shift.
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How to Use Google Analytics to Craft Content

How to Use Google Analytics to Craft Content | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Using Google Analytics to write relevant content for your audience.

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3 Reasons Why Every Inbound Marketer Needs a UX Designer

3 Reasons Why Every Inbound Marketer Needs a UX Designer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Inbound marketers can learn a lot from User Experience Designers. Here's how.

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Create a Better Blog Post by Utilizing Structure

Create a Better Blog Post by Utilizing Structure | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you ever read a blog post and at the end you are left scratching your head wondering what point the author was trying to make? It happens often, and it is due to the fact that so many people are concerned with just putting out content, rather than putting out content that makes sense. They assume that as long as they are cranking out blog posts that their blog content will be satisfied.

This is a horrible approach.

 

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11 Tips for Creating a Successful Interactive Video

11 Tips for Creating a Successful Interactive Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What do you need to know to build your own IV? Here are our 11 top tips to keep in mind to create a successful and engaging Interactive video.

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Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing.

 
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A Delicious Facebook Brand Page Case Study: Smash Cakery

A Delicious Facebook Brand Page Case Study: Smash Cakery | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

I love cake. Who doesn’t? And it’s the perfect business to grow organically via Facebook, Instagram and Pinterest – the three social media platforms best suited to drool-inspiring photography.

With almost 14,000 likes, this small business in Texas is clearly doing something right with their Facebook pa ge.

And the best part? It’s for a home-based business operating under the Texas Cottage Food Law.

 

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Take the Work Out of Networking with LinkedIn’s New Connected App [SLIDESHOW]

Take the Work Out of Networking with LinkedIn’s New Connected App [SLIDESHOW] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

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Today we’re excited to introduce our new LinkedIn Connected app for iPhone. Connected is all about providing genuine opportunities for you to strengthen your relationships. It helps you reach out to people in your network when it matters most, so you can keep your network active and warm."

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6 Rules to Live by When Starting a Subscription Business

6 Rules to Live by When Starting a Subscription Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Experts say there are a number of guidelines to follow if a small business wants to become a subscription service.

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Instagram for Small Business: Three Master Marketers

Instagram for Small Business: Three Master Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While many people have personal profiles on Instagram, it can also be extremely effective to market your small business. Not sure if Instagram is right for your business?

Here are three Instagrammers who have truly mastered the art of marketing their services with this amazing little app.

 

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6 Steps to Nurturing the Sales Funnel with Social Media

6 Steps to Nurturing the Sales Funnel with Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Businesses have engaged customers with what has often been called the “Purchase Funnel.” Here are 6 steps to nurturing the sales funnel with social media.

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3 Tests to Determine if Mobile Ads are Right for Your Online Store

3 Tests to Determine if Mobile Ads are Right for Your Online Store | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)

On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.

If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions.

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Coming Your Way: A Modifiable Web

Coming Your Way: A Modifiable Web | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The web may one day be an infinitely modifiable tool. Or should we fight for permanence?

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The Dirty Little Secret Of Content Curation Roundup Posts

The Dirty Little Secret Of Content Curation Roundup Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you know how to create a content curation roundup post to yield maximum results? Here are 20 tips to develop & improve a content curation roundup.

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Google Panda: Understanding the Technical Inner Workings

Google Panda: Understanding the Technical Inner Workings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.

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Why Should You Spend Money on Facebook Advertising?

Why Should You Spend Money on Facebook Advertising? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With social media being such a big part of everyday life, it likewise plays a large role in marketing. There are many different social platforms a business can use to reach out to audiences. Some are free, others are not.

Facebook is one social medium which has recently begun to shift all of its marketing and advertising features to a paid-only format. Whilst, some may argue, that adopting a “pay-to-play” marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool.

 

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5 Ways to Showcase Your Freelance Graphic Design Work

5 Ways to Showcase Your Freelance Graphic Design Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Graphic designers face a unique challenge: finding the best way to show employers or clients a comprehensive portfolio without overwhelming them.

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Google Updates Maps With Gmail Invitations, Better Search

Google Updates Maps With Gmail Invitations, Better Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google rolled out an update to the iOS version of its Maps app that improves search and discovery and integrates Gmail events and reservation information.
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Twitter Offers Data-Backed Tips On How To Engage With Millennials

Twitter Offers Data-Backed Tips On How To Engage With Millennials | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-backed tips about the best ways to build a rapport with this demographic.

The information in the report comes from an online survey of U.S. Twitter users who signed into the platform weekly, and defined millennials as users ages 18-34.

Here are some of the key findings and tips included in the study:

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New Feature: Add Your SlideShares to Your LinkedIn Profile

New Feature: Add Your SlideShares to Your LinkedIn Profile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We know that your SlideShares are often part of your professional identity — they can showcase your projects, ideas, research and more. That’s why we’ve made it easy for you to add your presentations directly from SlideShare to your LinkedIn profile, with just a click of a button.

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Twitter Analytics Could Turn Us Into Engagement Addicts

Twitter Analytics Could Turn Us Into Engagement Addicts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Among various charts and graphs, the dashboard – currently available to verified, and some unverified, users – gives a presumably accurate count for how many people have seen your tweets. Meanwhile, an ‘Enagement’ figure for each tweet counts clickthroughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like.

This is incredibly powerful data for social media marketers, but could we be spoiled by it as individual users?

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Foursquare Is Still Relevant for Marketers, Here's Why

Foursquare Is Still Relevant for Marketers, Here's Why | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Foursquare check-ins might not be the “new shiny thing” anymore, but that doesn’t mean the service is any less relevant for marketers.

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Google Ad CTR Goes Up After Removal Of Authorship Photos

Google Ad CTR Goes Up After Removal Of Authorship Photos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads.

 
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Customer Service: The Key to Delivering Experiences Worth Talking About

Customer Service: The Key to Delivering Experiences Worth Talking About | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Marketing Podcast 101, in this episode John DiJulius shares the importance of customer service and why the first experience counts.

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