Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data.
One of the best ways to showcase your professional expertise on LinkedIn is to make use of the site’s “Professional Portfolio” offering. This feature allows you to add your published content—blog posts, guest articles, Slideshare decks, etc.—directly to your profile, where it becomes a permanent part of your online résumé.
Nowadays every person with a computer, an Internet connection, and an opinion has a blog, declaring themselves an authority on whatever topic or segment of an industry strikes them. What authority on that subject do they really have? Some actually do, but most do not. For the ones that have genuine authority and knowledge, which ones are the best to read? When it comes to SEO blogs, here are 20 of the most important search engine optimization (SEO) blogs available online that you should be reading.
Twitter has announced the launch of Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Guy mentioned that he often hears social media ‘experts’ say to only post to their fanpages once or twice a day. He says they are wrong, that you should update more often and I agree. The more often I post on any fanpage the more reach I get.
Have you noticed a dip in traffic from search lately? While it could be the fault of assorted penalties, Pandas, Penguins, and Hummingbirds, but it could also be that Google just doesn’t need to send traffic to your website to provide certain pieces of information anymore. Instead, they’re answering a lot of questions on the search results page itself.
Let’s take a look at some of the search queries that Google is stealing the spotlight from, and what it means for you as a content creator.
It’s no longer a shiny new tool; it’s just the way we communicate now, and like it or not it’s here to stay. Our lives are no longer on and offline – we are creating seamless paths between the two. A complete lifestyle enriched and enabled by technology rather than engulfed by it. Welcome to the post-digital era.
Marketing and merchandising, like peanut butter and jelly, Bogey and Bacall, and other iconic pairings, go together like they are meant to be. Because they are.Marketing and merchandising complement each other. Marketing brings the customer to the product page, while merchandising uses enhanced content on the product page to close the sale. Marketing is the trailer, and merchandising is the plot development.
Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
While Marketing has a leading role in the adoption of social channels (e.g. Facebook, LinkedIn, Twitter, YouTube) with a focus on building awareness, the benefits of increased collaboration between Marketing and IT include stronger/more compelling marketing messages and significant operational benefits, such as faster speed to market, greater product and service adoption, and fewer defects in products and services.