It’s safe to say that Crimson Hexagon and the rest of the social media research industry would be missing its heart and soul without Twitter. The platform is always striving to expand its impact on the world of social media and online technology. A fundamental aspect of Twitter’s success and popularity is its true competency of how to most effectively reach its users.
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
Content is what people find when searching on Google. Content is what people share on social media channels. Content is how brands tell their story and connect with customers. And content is what ultimately drives leads and sales.
But you can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Start with these seven tips for managing and maximizing content in social media.
Social media platforms offer a unique opportunity to cultivate the loyal customers that are the dream of every business. The secret is making and keeping certain commitments to your audience. Honor these five promise and you can be sure that your social media accounts will continually attract new readers and turn fans and followers into customers and brand ambassadors.
The rise of Big Data has prompted many merchants to utilize data analysis for informed marketing decisions. With its vast amount of data available, social media is an important channel to track. A number of companies now produce tools intended for that purpose.
Here are six of the leading free and low cost social media analytics tools.
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that helps your traffic and branding more than other types of content, right?
Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready?
You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.
Tumblr is home to a wide array of brands, many of which produce incredulous double-takes—Bisquick? Fancy Feast? Fiji Water? Really?
With a majority of users who are 34 years old and younger, many of them teenagers, it’s a great place to build brand awareness with fresh-faced folks whose wallets are primed and ready to purchase. Visually-oriented lifestyle brands excel on Tumblr, and brands currently perceived as “niche” are trying to expand into that category.
Using Google AdWords, you can roll any of your YouTube videos before the videos viewers on YouTube want to watch. YouTube call it in-stream advertising. Most other people call it pre-roll. Learn why pre-roll is awesome and how to use it for your business marketing efforts.
Google has turned out highly impressive growth for its Product Listing Ads (PLAs) in the last quarter of 2013 according to a study by The Search Agency. PLAs are unique, rich ads that allow brands to provide information about the product, such as, the image, title, price, promotional message and the name of the business. These ads are well aligned with the search and buying process.
Something as seemingly simple as how information is framed can impact the recipient’s interpretation and reaction. This is known as the framing effect, which was discovered by psychologists Daniel Kahneman and Amos Tversky. It is a cognitive bias that we use when coming to conclusions (for reference, a cognitive bias is essentially a mental shortcut).