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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
See how just one day of concentrated marketing effort can transform your nonprofit fundraising strategy.
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24 Event Planning Details That Everyone Overlooks

24 Event Planning Details That Everyone Overlooks | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Planning an event? Review this list of commonly overlooked event planning details to make sure you're set up for success.

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How to Conduct a Content Audit on Your Site

How to Conduct a Content Audit on Your Site | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level.

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Presentation Tools That Go Beyond "Next Slide Please"

Presentation Tools That Go Beyond "Next Slide Please" | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The hegemony of PowerPoint is over.

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8 Stops on the Path to a Better Blog

8 Stops on the Path to a Better Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your blog is a powerful tool for building authority and thought-leadership, but do you need some help to get it where it should be to grow visits and engagement? This month on Blog Rescue, we offer eight affordable ways to encourage community and engagement around your blog.

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The Anatomy of an Inbound Ecommerce Website

The Anatomy of an Inbound Ecommerce Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to ecommerce site design, not everyone gets it right all the time -- except the folks at ModCloth.

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STUDY - Webmasters and Online Marketers are Missing Out on the Power of Schema.org

STUDY - Webmasters and Online Marketers are Missing Out on the Power of Schema.org | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of tools to help webmasters incorporate structured data within their sites.

 
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Social Media ROI: What You Should Be Doing and Wh

Social Media ROI: What You Should Be Doing and Wh | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you chasing the holy grail of social media? The elusive answer to what is the ROI of social media? Well Indiana, you just found it. Pack up your tools Junior! It's time to get busy.

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Organic Search or Social Media Referrals? | Social Media Today

Organic Search or Social Media Referrals? | Social Media Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.

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Penguin Penalties: Do Webmasters Respond the Way They Should?

Penguin Penalties: Do Webmasters Respond the Way They Should? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a Penguin update.
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3 Ways to Generate Leads With LinkedIn Groups

3 Ways to Generate Leads With LinkedIn Groups | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

LinkedIn Groups: Find out how filtering group search to identify prospects, personalizing connection requests and posting tactics can generate leads.

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How to Increase Your Social Media Click-Through Rates

How to Increase Your Social Media Click-Through Rates | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tips for including calls to action, landing page links and cohesive messaging to increase your click-through rate from social media.

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5 Instagram Tools to Better Manage Your Marketing

5 Instagram Tools to Better Manage Your Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Find out how using Instagram tools like Statigr.am, Postso, Repost, Justunfollow and Twtrland can grow a focused and effective profile.

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What Do Google's Earnings Reports Tell Us About AdWords Trends?

What Do Google's Earnings Reports Tell Us About AdWords Trends? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?

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Step Inside AdWords Innovations Recap

Step Inside AdWords Innovations Recap | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you weren't able to tune in to the livestream, we've recapped the new enhancements advertisers should expect to see in the next couple of months.

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CEOs: You Can't Afford to Ignore Social Media Anymore

CEOs: You Can't Afford to Ignore Social Media Anymore | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

See what the social CEO looks like -- and why they don't exist as much as you might expect.

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How to Frack Your Content Marketing and Close The Social Loo

How to Frack Your Content Marketing and Close The Social Loo | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations andvisual content platforms are powering top publisher sites today to help connect readers with content they will love. However, the void of discovery and targeting of brands content creates a big problem.  A great example of fracking is in the oil and gas business using a technology called hydraulic fracturing i.e. “fracking”, to extract trapped resources deep in the earth.  Brand need to frack their own content resources locked up on their social, websites, community sites, and blogs.

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It's Time for B2B Companies to Update their Twitter Profiles

It's Time for B2B Companies to Update their Twitter Profiles | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter has rolled out new profile pages and some B2B companies have created large header photos on theirs. Here's what you need to know about creating yours.

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LinkedIn Announces Mobile Photo Sharing

LinkedIn Announces Mobile Photo Sharing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature will be rolling out to all users over the next few weeks. According to the announcement, members who share images with their LinkedIn network are five times more likely to have other members engage with their update.

 
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75% of Brands' Facebook Posts Are Photos, Study Says

75% of Brands' Facebook Posts Are Photos, Study Says | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising.
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Want Social Business Buy-in? Do More Than Move Their Chees

Want Social Business Buy-in? Do More Than Move Their Chees | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.

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3 Times That Link Isn't Worth It

3 Times That Link Isn't Worth It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When a site owner finds a linking opportunity they are so excited they jump at the chance to take it. But sometimes that link isn't really worth it.

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Stop trying to be human – Try being useful.

Stop trying to be human – Try being useful. | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tracey Parsons shares some simple ways to transition to a more useful social presence.

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Everything You Need to Know About Nurturing Influencer Relations

Everything You Need to Know About Nurturing Influencer Relations | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
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Rank Still Matters in the Age of Secure Search

Rank Still Matters in the Age of Secure Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.

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How to Create an Infographic That Boosts Social Shares and Leads

How to Create an Infographic That Boosts Social Shares and Leads | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Discover tools and tips to help design, create and share infographics that support your brand and increase social media sharing and blog mentions.

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