“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level.
Your blog is a powerful tool for building authority and thought-leadership, but do you need some help to get it where it should be to grow visits and engagement? This month on Blog Rescue, we offer eight affordable ways to encourage community and engagement around your blog.
According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.
How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a Penguin update.
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?
Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations andvisual content platforms are powering top publisher sites today to help connect readers with content they will love. However, the void of discovery and targeting of brands content creates a big problem. A great example of fracking is in the oil and gas business using a technology called hydraulic fracturing i.e. “fracking”, to extract trapped resources deep in the earth. Brand need to frack their own content resources locked up on their social, websites, community sites, and blogs.
Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature will be rolling out to all users over the next few weeks. According to the announcement, members who share images with their LinkedIn network are five times more likely to have other members engage with their update.
Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.