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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Metrics & ROI - Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
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How Mobile Changes Your Holiday Email Marketing

How Mobile Changes Your Holiday Email Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.
 
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5 Ways to Improve Your Marketing Using Conversion Psychology

5 Ways to Improve Your Marketing Using Conversion Psychology | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Conversion psychology is one of the most valuable, yet often overlooked, elements of your marketing strategy.

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How to Repurpose the Best Content Formats of 2014

How to Repurpose the Best Content Formats of 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In 2014, publishers experimented with short and long content formats and everything in between. By discovering why each format worked for different audiences, brands can repurpose and utilize these formats for their own content. Find out which formats might work best for you.

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How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are the majority of your Twitter followers using a mobile device?

Do you want to optimize your Twitter profile for mobile views?

Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.

In this article you’ll find four ways to make sure your Twitter profile makes a great first impression with mobile users.

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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do you need an easy way to find new content to pin?Would you like to see pins from people other than those you follow?Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.
In this article you'll discover how to find and use Pinterest interests to improve visibility and engagement.
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Mr Tozzo's curator insight, Today, 3:14 AM

Pinterest Interests: What Marketers Need to Know

Michelle Gilstrap's curator insight, Today, 4:36 PM

Good information, Thanks Kamal

Sihem Neggaz's curator insight, Today, 5:59 PM

What you need to know!

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How to establish your business blog as an authority in your industry

How to establish your business blog as an authority in your industry | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Grow sales & leads by ensuring your blog presents your business as an authority in your industry

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Alberto Sanchez's curator insight, December 17, 12:13 PM
How to establish your #business #blog as an authority in your industry
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Instagram update adds 5 new filters

Instagram update adds 5 new filters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

*Filters live! Instagram rolled out a massive update to its iOS and Android app Tuesday that adds five new filters.

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10 predictions for content marketing in 2015

10 predictions for content marketing in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.

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5 Ways to Use LinkedIn for Reputation Management

5 Ways to Use LinkedIn for Reputation Management | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're not using LinkedIn to help boost your or your client's reputation management campaign, you could be missing out. Here's how to do it.

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Jacques Tang's curator insight, Today, 1:23 PM

*5 Actions à mettre en place pour gérer sa réputation*
Une présentation d'actions simples à mettre en place pour gérer sa réputation en ligne sur Linkedin. #eréputation #linkedin

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Why Coupons Rule as Marketing Tools [Infographic]

Why Coupons Rule as Marketing Tools [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email Marketing - Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.

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The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]

The Best Content Types for Each Stage of the B2B Sales Cycle  [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.

 



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The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

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Gina Tucker's curator insight, December 17, 4:16 PM

Leads come from landing pages. Make sure your landing pages are sharing the most relevant content, to give your viewers an insight into your industry knowledge and expertise. 

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What Motivates Consumers to Complete E-Commerce Purchases?

What Motivates Consumers to Complete E-Commerce Purchases? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Customer Behavior - Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

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Marco Favero's curator insight, December 15, 4:45 PM

aggiungi la tua intuizione ...

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How to Build Customers' Trust and Boost Online Sales

How to Build Customers' Trust and Boost Online Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Without customers' trust online, consider your online sales failed proposition. This infographic shows you how to build customers' trust online and boost sales.

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5 Killer Social Tools for Shaping Up Landing Page Conversion

5 Killer Social Tools for Shaping Up Landing Page Conversion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Marketers, are you still wondering whether adding social tools to your landing page will increase your conversion rates? With more than half of all new users abandoning your site once they’re asked to register, you may want to think about it, and fast.

 

 

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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Walk through how to optimize the four most important pages on your website.

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7 Tips to Improve Your Social Media Posts

7 Tips to Improve Your Social Media Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Are you talking only about your business on social media?Do you want to publish other types of updates to engage your followers?A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line.In this article you'll discover seven ways to get people to remember your business and make your social media efforts successful.
 
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Marco Favero's curator insight, December 17, 4:16 PM

aggiungi la tua intuizione ...

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3 Successful Examples of Facebook Contests | Sprout Social

3 Successful Examples of Facebook Contests | Sprout Social | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook contests are a great way to increase visibility and reward fans. For inspiration, here are a few successful examples of contests hosted by brands.

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Marco Favero's curator insight, December 17, 1:19 PM

aggiungi la tua intuizione ...

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A Better Guide to Promoting Your Content with Social Media

A Better Guide to Promoting Your Content with Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Often, we share our posts once or twice, and then never again. Try another approach to keep your content engaging while getting more traffic and more life out of every post.

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Marketing Resolutions: Moving from Lag to Lead

Marketing Resolutions: Moving from Lag to Lead | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?

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YouTube's New Beta GIF Creator Is A Blessing For Brands

YouTube's New Beta GIF Creator Is A Blessing For Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.

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Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their hands.

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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.

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Marco Favero's curator insight, December 16, 12:34 PM

aggiungi la tua intuizione ...

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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing

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Marco Favero's curator insight, December 16, 9:12 AM

aggiungi la tua intuizione ...

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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

A Complete Guide to Setting up Google Analytics for Your Ecommerce Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.

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Marco Favero's curator insight, December 16, 9:33 AM

aggiungi la tua intuizione ...

EcomOuttakes's curator insight, December 16, 6:40 PM

Just read another great article on the same topic: http://www.ecommercepartners.net/blog/google-analytics-to-boost-sales.html