Social Media, SEO, Mobile, Digital Marketing

The primary job of a business website is to convert visitors into customers. These seven steps to selling more with a website is critical for your brand.

Content marketing is nothing new to brands, but there have been a few companies who have taken it to the next level through their digital efforts.

The world of information technology has come a long way, since its inception. Things that were in vogue a year back seems ancient in retrospect; that is the pace at which we are moving.

Tired of toiling in the blogging trenches? Finally, a guide that is guaranteed to propel you to fame and fortune by Mars Dorian.

Influence Marketing is an investment in your brand's future that allows you to build your digital community of brand advocates.

Podcasting for business: how Pat Flynn turned podcasting into a successful online business.

Jennifer Lopez is launching a new social commerce venture - Viva Movil - a new mobile service for US Latinos - with their $1.2 trillion spending power (16% of US population and set to double by 205...

Inbound marketing, social selling and marketing automation are a powerful trifecta for sales. Read to find out why.

Social media case studies can strike fear in the heart of resistant executives but may also present a danger to our marketing efforts.

Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities.

Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.

Native advertising is the latest new fad. Here's how to make it work better than that traditional online ad.

When you're using an automated workflow, some optimization will give you more results to show.

Overview

In the US and other countries, one of the largest indicators of trust is "the handshake." Greek history tells us that the handshake originated as a gesture of trust indicating you held no weapons and came in peace.

Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online.

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers.

So when do you separate your Brand from an emotional event? Here’s some advice from Lewis Bertolucci to protect your Brand on social channels.

In the B2B space, having people follow you is not enough. You have to go beyond likes and simple conversations. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platform’s power, and how you can incorporate these practices into your Instagram efforts.

Even though Google may start to crack down on the process since everyone is trying to take advantage of the link building, there are still plenty of beneficial and legitimate ways for you to gain quality backlinks and guest blog on other sites.

Customer Behavior - B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving ...

Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.

With more than 13 million users, and counting, it’s now fair to say that Vine is here to stay.

It is also clear that Vine means business.

We saw brands jump on the Vine-wagon fast and fearless. However, a few early adopters have since become social dropouts.

What makes a campaign stand out?