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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Learn how to update your PR strategies and tactics to make it more effective, more modern, and more inbound.
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11 Tips for Creating a Successful Interactive Video

11 Tips for Creating a Successful Interactive Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What do you need to know to build your own IV? Here are our 11 top tips to keep in mind to create a successful and engaging Interactive video.

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Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing.

 
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A Delicious Facebook Brand Page Case Study: Smash Cakery

A Delicious Facebook Brand Page Case Study: Smash Cakery | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

I love cake. Who doesn’t? And it’s the perfect business to grow organically via Facebook, Instagram and Pinterest – the three social media platforms best suited to drool-inspiring photography.

With almost 14,000 likes, this small business in Texas is clearly doing something right with their Facebook pa ge.

And the best part? It’s for a home-based business operating under the Texas Cottage Food Law.

 

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Take the Work Out of Networking with LinkedIn’s New Connected App [SLIDESHOW]

Take the Work Out of Networking with LinkedIn’s New Connected App [SLIDESHOW] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

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Today we’re excited to introduce our new LinkedIn Connected app for iPhone. Connected is all about providing genuine opportunities for you to strengthen your relationships. It helps you reach out to people in your network when it matters most, so you can keep your network active and warm."

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6 Rules to Live by When Starting a Subscription Business

6 Rules to Live by When Starting a Subscription Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Experts say there are a number of guidelines to follow if a small business wants to become a subscription service.

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Instagram for Small Business: Three Master Marketers

Instagram for Small Business: Three Master Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While many people have personal profiles on Instagram, it can also be extremely effective to market your small business. Not sure if Instagram is right for your business?

Here are three Instagrammers who have truly mastered the art of marketing their services with this amazing little app.

 

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6 Steps to Nurturing the Sales Funnel with Social Media

6 Steps to Nurturing the Sales Funnel with Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Businesses have engaged customers with what has often been called the “Purchase Funnel.” Here are 6 steps to nurturing the sales funnel with social media.

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3 Tests to Determine if Mobile Ads are Right for Your Online Store

3 Tests to Determine if Mobile Ads are Right for Your Online Store | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)

On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.

If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions.

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How LinkedIn Found My 'Future' Self

How LinkedIn Found My 'Future' Self | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A few months ago, LinkedIn came to me with an unusual proposition. How would I like to meet my future self?
The offer came a few weeks after LinkedIn opened its publishing platf...
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Gallup: Want To Grow Your Business? Treat Your Customers Well

Gallup: Want To Grow Your Business?  Treat Your Customers Well | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A Gallup Poll study released on June 23, 2014 echoed what my company has consistently found in its own research: namely that engaged and pleasant sales associates have a far greater impact on company performance than price, promotion, or social media.  The study goes a step further to observe that organic growth in consumer-facing industries can only happen when fully engaged customers are invested in the business’s brand.

 
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Four Key Strategies to Reclaim a Branded Social Experience

Four Key Strategies to Reclaim a Branded Social Experience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.

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Everybody Needs Local SEO

Everybody Needs Local SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.

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5 Ways to Showcase Your Freelance Graphic Design Work

5 Ways to Showcase Your Freelance Graphic Design Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Graphic designers face a unique challenge: finding the best way to show employers or clients a comprehensive portfolio without overwhelming them.

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Google Updates Maps With Gmail Invitations, Better Search

Google Updates Maps With Gmail Invitations, Better Search | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google rolled out an update to the iOS version of its Maps app that improves search and discovery and integrates Gmail events and reservation information.
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Twitter Offers Data-Backed Tips On How To Engage With Millennials

Twitter Offers Data-Backed Tips On How To Engage With Millennials | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-backed tips about the best ways to build a rapport with this demographic.

The information in the report comes from an online survey of U.S. Twitter users who signed into the platform weekly, and defined millennials as users ages 18-34.

Here are some of the key findings and tips included in the study:

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New Feature: Add Your SlideShares to Your LinkedIn Profile

New Feature: Add Your SlideShares to Your LinkedIn Profile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We know that your SlideShares are often part of your professional identity — they can showcase your projects, ideas, research and more. That’s why we’ve made it easy for you to add your presentations directly from SlideShare to your LinkedIn profile, with just a click of a button.

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Twitter Analytics Could Turn Us Into Engagement Addicts

Twitter Analytics Could Turn Us Into Engagement Addicts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Among various charts and graphs, the dashboard – currently available to verified, and some unverified, users – gives a presumably accurate count for how many people have seen your tweets. Meanwhile, an ‘Enagement’ figure for each tweet counts clickthroughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like.

This is incredibly powerful data for social media marketers, but could we be spoiled by it as individual users?

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Foursquare Is Still Relevant for Marketers, Here's Why

Foursquare Is Still Relevant for Marketers, Here's Why | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Foursquare check-ins might not be the “new shiny thing” anymore, but that doesn’t mean the service is any less relevant for marketers.

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Google Ad CTR Goes Up After Removal Of Authorship Photos

Google Ad CTR Goes Up After Removal Of Authorship Photos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads.

 
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Customer Service: The Key to Delivering Experiences Worth Talking About

Customer Service: The Key to Delivering Experiences Worth Talking About | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Marketing Podcast 101, in this episode John DiJulius shares the importance of customer service and why the first experience counts.

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's what you should focus on during your first 100 days as an inbound marketer.

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6 Ways to Distribute Content and Boost Traffic

6 Ways to Distribute Content and Boost Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The key to making the most of your content is the way it is distributed – this can make or break a piece of content and determine how many people see it.

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craig daniels's curator insight, July 11, 9:33 AM

Just creating great content won't bring you large numbers of viewers. get out into the net and connect your content with readers who care.

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Facebook vs. LinkedIn: which is better for B2B marketing?

Facebook vs. LinkedIn: which is better for B2B marketing? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
 

Do you ever wonder which social network is best for B2B marketing?

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5 Ways to Ensure Blogging Failure and How to Avoid Them

5 Ways to Ensure Blogging Failure and How to Avoid Them | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The vast majority of blogs are failures. Many of these mistakes are taught by blogging “gurus” Here are 5 ways to blogging failure you need to avoid

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