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Sell Your Brand through Storytelling

Sell Your Brand through Storytelling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products?
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8 Ways To Make Your Customers Look Awesome On Social Media

8 Ways To Make Your Customers Look Awesome On Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your customers hold the keys to making your company more successful.

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Marco Favero's curator insight, Today, 5:49 PM

aggiungi la tua intuizione ...

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7 Resolutions For Higher Website Conversions In 2015

7 Resolutions For Higher Website Conversions In 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How are you planning to improve website conversions in 2015? If you're not sure, columnist Tim Ash has some helpful ideas.
 
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Marco Favero's curator insight, Today, 5:48 PM

aggiungi la tua intuizione ...

Mallie Hart's curator insight, Today, 6:37 PM

After all, no matter what we're told about online or social selling, the goal is to make a sale, isn't it?

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Use Visual Content to Enhance Your Message

Use Visual Content to Enhance Your Message | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content. To engage consumers, or businesses in B2B marketing, one has an estimated 6 seconds to convince the reader that the content is worth continuing to invest time into. Visual content such as slideshows, video presentations, or infographics can effectively enhance your message to your consumers.

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How Content Marketing Axed the Marketing Funnel

How Content Marketing Axed the Marketing Funnel | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's an antiquated idea: An online consumer will enter the top of your company's marketing funnel, and then follow your pre-determined path to conversion.

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Setting SEO Expectations, Creating Quality Content, and Mor

Setting SEO Expectations, Creating Quality Content, and Mor | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing in the DFW Area.

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10 Ways to Deliver the Social Proof You Need to Win Business

10 Ways to Deliver the Social Proof You Need to Win Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.

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Top 7 SEO And Content Predictions For 2015

Top 7 SEO And Content Predictions For 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.

 



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7 Data Points Proving What Works on Instagram

7 Data Points Proving What Works on Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram is the perfect platform for brand engagement. Want to get the most out of your efforts? Take a look at this data!

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John Norman's curator insight, Today, 3:18 PM

Create the right profile is certainly one of the key tasks. And not to many selfies!!

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The Formula for a Perfect Headline

The Formula for a Perfect Headline | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.

Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post. By crafting a magnetic headline, you’ll increase the number of people that will actually read your content.

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Tools, Tips for Collecting Customer Feedback

Tools, Tips for Collecting Customer Feedback | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The rise of sophisticated data and reporting tools is providing tremendous insights for merchants. Etailers can now measure customer sentiment and even predict shoppers’ behavior.

 

This article will describe tips and tools for collecting comments or suggestions from customers.

 
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7 Top Social Media Trends That Will Impact Your Marketing In 2015

7 Top Social Media Trends That Will Impact Your Marketing In 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape. Here are the 7 top social media trends to watch.

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Marco Favero's curator insight, December 24, 6:18 AM

aggiungi la tua intuizione ...

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“Google My Business” Vs. “Google+ Page” – What’s the Difference?

“Google My Business” Vs. “Google+ Page” – What’s the Difference? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Managing your various Google properties is getting easier, but can still be confusing. Especially if you haven’t been keeping up with all of the changes that Google has implemented the past year or two.

 

 

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The Year in Stats - SEO, Content, and Data Analytics

The Year in Stats - SEO, Content, and Data Analytics | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

 
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Marco Favero's curator insight, December 23, 4:02 PM

aggiungi la tua intuizione ...

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10 Handy Backup Tools for Your New Mobile Device

10 Handy Backup Tools for Your New Mobile Device | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A list of the best backup tools for your mobile devices and computers.

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Restart Your Facebook Page Posting Activity in 2015

Restart Your Facebook Page Posting Activity in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale from a lack of posting.

That is not an uncommon problem for many small businesses. It typically occurs for one of four reasons:

Not sure of what to post;Lack the time to post;Unsure of the value that posts provide;Do not know how to post.

Let’s address each of these.

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10 Experts Predict Digital Marketing Trends For 2015

10 Experts Predict Digital Marketing Trends For 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here’s what the experts had to say when they were asked which digital marketing trends they see dying in 2015 and which trends they see catching more steam.

 
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Marco Favero's curator insight, Today, 5:47 PM

aggiungi la tua intuizione ...

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Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]

Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love?

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines.

 
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10 tips for becoming a better conversationalist

10 tips for becoming a better conversationalist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and forming office relationships. So, let’s talk—specifically, about how you can improve your conversational skills. These 10 links will help.

 
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How Retailers Are Going "Reactive" To Keep Their Online Operations Humming

How Retailers Are Going "Reactive" To Keep Their Online Operations Humming | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New challenges arise as power shifts to mobile-shopping consumers.

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Facebook Pages Are Getting an Updated Video Section

Facebook Pages Are Getting an Updated Video Section | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook is a really convenient place to discover new video content; you’re already reading news and stalking your friends on the network, after all. Unfortunately, its interface also kind of sucks, so businesses tend to refer users to their YouTube channels instead.

This might start changing. As TechCrunch spotted, Facebook is running a trial with certain Pages that allows them to pick a video to highlight in a large frame on their video section. There’s even a live comment feed to see what others are thinking.

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Take Charge of Your SEO With These Five Tools

Take Charge of Your SEO With These Five Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Keep trying out the latest and the greatest tools as and when they come out, and you’ll never be left behind in the constant race for SEO one-upmanship.

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John Norman's curator insight, Today, 3:17 PM

Plenty of useful tools here

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The Wild West of Content Marketing in 2015

The Wild West of Content Marketing in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It’s the Wild West out there for content marketers. As we inch ever so close to 2015, it’s becoming more and more apparent that new pioneers will be moving into the Content Territory. We’re already seeing it…companies are producing content left and right, with a gold-rush enthusiasm for what may lie ahead: more traffic, more leads, and more business. Plus the hopes of getting all that while lowering their marketing costs and boosting profitability.

 
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How To Google Proof Your Website for 2015

How To Google Proof Your Website for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web. While only a small percentage of websites (the worst offenders) were drastically affected, many more may have lost a little ground, and with it, valuable traffic.

 

 

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Momentum Factor's curator insight, December 24, 12:09 PM

The bad old days of link-building and keyword stuffing are gone! Now in order to get better Google rankings you'll just need to have relevant content, and keep it up to date. Sounds simple enough, for now...

Free Template Depot's curator insight, December 25, 9:03 AM

Write good clean content

John Norman's curator insight, Today, 3:20 PM

Any help in this space would be welcome give the continuously moving target  that Google is.

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How to Use Google Analytics Custom Segments, Reports and Dashboards

How to Use Google Analytics Custom Segments, Reports and Dashboards | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want more from Google Analytics than standard reports?

Did you know you can get custom data?

Google Analytics lets you create custom segments, dashboards and reports to find the information that’s most relevant to your business.

In this article I’m going to show you to use these Google Analytics features.

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