Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media.
In 2014, publishers experimented with short and long content formats and everything in between. By discovering why each format worked for different audiences, brands can repurpose and utilize these formats for their own content. Find out which formats might work best for you.
Do you need an easy way to find new content to pin?Would you like to see pins from people other than those you follow?Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.
In this article you'll discover how to find and use Pinterest interests to improve visibility and engagement.
Marketers, are you still wondering whether adding social tools to your landing page will increase your conversion rates? With more than half of all new users abandoning your site once they’re asked to register, you may want to think about it, and fast.
Are you talking only about your business on social media?Do you want to publish other types of updates to engage your followers?A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line.In this article you'll discover seven ways to get people to remember your business and make your social media efforts successful.
It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their hands.