Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation of short videos and both are backed by social media giants: Vine by Twitter and Instagram by Facebook. One year later, which app has won the battle for video dominance and marketers’ attention?
Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm. An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update.
The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places. This is critical for local businesses and SEOs as it appears that the two sets of search queries will now be tied more closely together. As you build authority organically, your local results should improve as well.
Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager. It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.
Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.
74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share 7 tips I have found to be the most effective in my own Facebook marketing.
Read on to discover how you can consistently drive new leads and engagement with your content on Facebook.
LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn.
Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.
For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers. Knowing just when to reach out to them with exactly what they need is what keeps long term B2B relationships going.
So how do you do the Twitter? It’s one thing to have a Twitter profile, but it’s another thing to be active on the platform. And once you are active, it’s another thing again to utilise Twitter to best effect. While every user has a different approach and different goals for their Twitter presence, it’s worth noting the various types and uses of tweets to help guide your own process. Many things are still being tried and tested, different practices will have varying levels of success, but here are some basic Twitter protocols, along with the how and why of their most common uses.
Whether you are a business building leads or a professional creating a personal brand, Twitter has become a top place to quickly connect with others. But how do you create a meaningful conversation that builds trust?