While Marketing has a leading role in the adoption of social channels (e.g. Facebook, LinkedIn, Twitter, YouTube) with a focus on building awareness, the benefits of increased collaboration between Marketing and IT include stronger/more compelling marketing messages and significant operational benefits, such as faster speed to market, greater product and service adoption, and fewer defects in products and services.
40% of this year’s sales will happen during the holiday shopping season. You don’t have to crunch any numbers to realize that you need to take advantage of the holidays. And, you can accomplish that using these 15 ways to boost your holiday sales online.
If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn.
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for your company. Here are some ways to build links (both internal and external) to your social profiles.
Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general.
Ok, so apparently email seems to have fallen out of favor. Or is it really?
As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.
In this video, Matthew (Head Coach at Small Business Online Coach in Toronto) explains Google’s ability to gauge a searchers local intent, and he also sees a trend developing that makes video more important than ever for local businesses.
Guy mentioned that he often hears social media ‘experts’ say to only post to their fanpages once or twice a day. He says they are wrong, that you should update more often and I agree. The more often I post on any fanpage the more reach I get.
A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. Learn 5 ways to stand out from the sea of competition.
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term.
Even though the travel industry embraced online marketing very early on, there are still many destinations, hotels, transportation companies, restaurants or attractions that provide uneven online experiences, at best.
You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively. That said, no one really knows content like Ann Handley.