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6 Social PR Secrets to a Better Website

6 Social PR Secrets to a Better Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or blog.
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LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5

LinkedIn Reveals Top 25 Skills Of 2014, SEO In The Top 5 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills.

 
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Here Is Everything You Need to Know About the Millennial Consumer

Here Is Everything You Need to Know About the Millennial Consumer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000.

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A Comprehensive Guide To Twitter For Small Businesses

A Comprehensive Guide To Twitter For Small Businesses | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So you’ve set up your company’s Facebook page and it’s going great! Now what?

Well, maybe it’s time to think about creating a Twitter account for your business.

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9 Impressive Social Advertising Campaigns from 2014

9 Impressive Social Advertising Campaigns from 2014 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand. That’s why marketers have started to cater specifically for the social media scene and no longer treat it as an after-thought. We’ve seen some impressive social media campaigns this year – but here are some of the best.

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Marco Favero's curator insight, Today, 8:33 AM

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10 Handy Backup Tools for Your New Mobile Device

10 Handy Backup Tools for Your New Mobile Device | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A list of the best backup tools for your mobile devices and computers.

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Restart Your Facebook Page Posting Activity in 2015

Restart Your Facebook Page Posting Activity in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale from a lack of posting.

That is not an uncommon problem for many small businesses. It typically occurs for one of four reasons:

Not sure of what to post;Lack the time to post;Unsure of the value that posts provide;Do not know how to post.

Let’s address each of these.

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10 Experts Predict Digital Marketing Trends For 2015

10 Experts Predict Digital Marketing Trends For 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here’s what the experts had to say when they were asked which digital marketing trends they see dying in 2015 and which trends they see catching more steam.

 
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Marco Favero's curator insight, December 26, 5:47 PM

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Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic]

Social Sentiment Toward Top Brands: The Naughty and the Nice in 2014 [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Which brands likely received lumps of social coal on Christmas Eve, and which received glowing consumer social love?

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines.

 
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10 tips for becoming a better conversationalist

10 tips for becoming a better conversationalist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and forming office relationships. So, let’s talk—specifically, about how you can improve your conversational skills. These 10 links will help.

 
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How Retailers Are Going "Reactive" To Keep Their Online Operations Humming

How Retailers Are Going "Reactive" To Keep Their Online Operations Humming | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

New challenges arise as power shifts to mobile-shopping consumers.

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Facebook Pages Are Getting an Updated Video Section

Facebook Pages Are Getting an Updated Video Section | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook is a really convenient place to discover new video content; you’re already reading news and stalking your friends on the network, after all. Unfortunately, its interface also kind of sucks, so businesses tend to refer users to their YouTube channels instead.

This might start changing. As TechCrunch spotted, Facebook is running a trial with certain Pages that allows them to pick a video to highlight in a large frame on their video section. There’s even a live comment feed to see what others are thinking.

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Take Charge of Your SEO With These Five Tools

Take Charge of Your SEO With These Five Tools | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Keep trying out the latest and the greatest tools as and when they come out, and you’ll never be left behind in the constant race for SEO one-upmanship.

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John Norman's curator insight, December 26, 3:17 PM

Plenty of useful tools here

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The Ultimate List of Blog Post Ideas

The Ultimate List of Blog Post Ideas | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Looking for blog post ideas? Get inspiration from dozens of blog post ideas and download a mind map version to pin to your wall.

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4 Social Media Trends From 2014 to Guide You in 2015

4 Social Media Trends From 2014 to Guide You in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As 2014 comes to an end, we take a look back at the year’s biggest social media trends that helped shape your present and future strategies.

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10 Experts Predict Digital Marketing Trends for 2015

10 Experts Predict Digital Marketing Trends for 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked.

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Marco Favero's curator insight, Today, 8:33 AM

aggiungi la tua intuizione ...

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8 Ways To Make Your Customers Look Awesome On Social Media

8 Ways To Make Your Customers Look Awesome On Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your customers hold the keys to making your company more successful.

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Marco Favero's curator insight, December 26, 5:49 PM

aggiungi la tua intuizione ...

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7 Resolutions For Higher Website Conversions In 2015

7 Resolutions For Higher Website Conversions In 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How are you planning to improve website conversions in 2015? If you're not sure, columnist Tim Ash has some helpful ideas.
 
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Marco Favero's curator insight, December 26, 5:48 PM

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Mallie Hart's curator insight, December 26, 6:37 PM

After all, no matter what we're told about online or social selling, the goal is to make a sale, isn't it?

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Use Visual Content to Enhance Your Message

Use Visual Content to Enhance Your Message | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content. To engage consumers, or businesses in B2B marketing, one has an estimated 6 seconds to convince the reader that the content is worth continuing to invest time into. Visual content such as slideshows, video presentations, or infographics can effectively enhance your message to your consumers.

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Marco Favero's curator insight, Today, 4:18 AM

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How Content Marketing Axed the Marketing Funnel

How Content Marketing Axed the Marketing Funnel | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's an antiquated idea: An online consumer will enter the top of your company's marketing funnel, and then follow your pre-determined path to conversion.

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Setting SEO Expectations, Creating Quality Content, and Mor

Setting SEO Expectations, Creating Quality Content, and Mor | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The Dallas-Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing in the DFW Area.

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10 Ways to Deliver the Social Proof You Need to Win Business

10 Ways to Deliver the Social Proof You Need to Win Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.

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Top 7 SEO And Content Predictions For 2015

Top 7 SEO And Content Predictions For 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.

 



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7 Data Points Proving What Works on Instagram

7 Data Points Proving What Works on Instagram | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Instagram is the perfect platform for brand engagement. Want to get the most out of your efforts? Take a look at this data!

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John Norman's curator insight, December 26, 3:18 PM

Create the right profile is certainly one of the key tasks. And not to many selfies!!

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The Formula for a Perfect Headline

The Formula for a Perfect Headline | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.

Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post. By crafting a magnetic headline, you’ll increase the number of people that will actually read your content.

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