Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his "3D" approach to tap back into writing about the industry, profession, or niche within which you work.
Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels.
The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is also available across various tablets and iBook for free.
Whether you're a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It's easy to get wrong.
Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes.
Although 86% of B2B marketers are using content marketing, only 35% of them are tracking their efforts, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report by MarketingProfs and the Content Marketing Institute.
Many media outlets reacted to this error, rightly urging their colleagues to get tracking. Marketing via mobile device, the Internet, and tablets are evolving fields, and its practitioners are mere mortals, so growing pains and glitches are bound to happen as B2B marketers develop their skills in driving leads.
Here are some mistakes B2B marketers are making—and some ways they can fix them.
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion.
To assist in the goal of landing page success, a number of software platforms exist to help marketers test landing page elements. Visuals, calls-to-action (CTAs), layouts, offers, buttons, and many more elements can be tested. Software can help you conduct A/B tests and create new landing pages on the fly. Just a tweak with the placement of a key visual element might lead to a significant increase in landing page performance.
Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income.
Comprising 25% of the U.S. population, brands need to understand how to market to Gen Z. Here are three things every marketer should know about this group:
Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I'll share how to search Pinterest, Instagram and Facebook for visual content to inspire your…