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Why Marketers Need to Rethink Influencer Targeting

Why Marketers Need to Rethink Influencer Targeting | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Influencer marketing too often becomes a numbers game, fixated on follower counts. But should it be? Are we still measuring what matters?

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Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line

Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.
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Which Tweets Does Google Search Value Most?

Which Tweets Does Google Search Value Most? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine?

 



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How to Create an Event That Drives ROI

How to Create an Event That Drives ROI | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Events can be a successful technique for marketing, engagement, and networking—if they're done properly. Unfortunately, many organizations settle for mundane, outdated, and unimaginative events. So much so, that when some people hear the word "event," they may just roll their eyes.

 Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, ensure ROI.

 

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4 of the Best Blogger Outreach Strategies

4 of the Best Blogger Outreach Strategies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.

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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to do keyword research from scratch so you can start ranking in search for terms you actually care about.

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A Content Marketer's Guide to Not Getting Overwhelmed

Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.

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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.

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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

More isn't always better. Discover five marketing metrics you should stop measuring.

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5 Essential and Time-Saving Social Media Automation Tools for Marketers

5 Essential and Time-Saving Social Media Automation Tools for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Are you pressed for time but want to feed content to your social media marketing channels regularly?Do you find yourself doing repetitive social media marketing tasks in your business? 
In this blog post, you'll discover 5 time-saving social media automation tools that you can use to put your marketing efforts on autopilot.
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Marco Favero's curator insight, February 26, 6:48 AM

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How to Use Webmaster Tools and Make Google your Friend

How to Use Webmaster Tools and Make Google your Friend | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you currently don’t use Webmaster Tools, get thee to the site now. Where Google Analytics tells you about your site’s traffic, Webmaster Tools shows you how to get more traffic.

This Google toolbox is jammed packed with sophisticated tools that allow you to manage how Google indexes your site for search engines.



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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.

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3 Rules for Better Video Marketing

3 Rules for Better Video Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Don't overlook the potential power of video. Ramp up your video marketing with a balance of strategy, integration, and measurement.

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New European Social Media Benchmarks: How Does Your Company Stack Up?

New European Social Media Benchmarks: How Does Your Company Stack Up? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Benchmark yourself using the latest social media data from HubSpot customers.

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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. Here are 7 steps to epic content.

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The Ultimate Guide to Creating a Killer Explainer Video

The Ultimate Guide to Creating a Killer Explainer Video | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t._Only 28% of written website text is read on average._
So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers.
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How to Use Video to Drive Phenomenally Better Content Marketing Results

How to Use Video to Drive Phenomenally Better Content Marketing Results | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The more you can get your content to support other content assets, the greater your impact. Which is why using video as a supportive medium is a golden opportunity. You’re already thinking about optimizing your webpages, creating social media campaigns, and drafting compelling marketing copy for your content, so why not bring video into the mix?

Believe it or not, video is actually okay with taking a supporting role. In fact, it’s pretty darn good at it.

Here are three ways video can help boost your other content.

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Jeanne M Munoz's curator insight, February 27, 2:05 PM

A brief list of reminders why we should include video in our content.

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Six Crucial Attributes of a Successful Business Blog

Six Crucial Attributes of a Successful Business Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In this article you will learn...
- How a successful business blog fits into content marketing strategy - The six attributes your business blog needs to become successful - How to measure the success of your blog
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Marco Favero's curator insight, February 26, 4:58 PM

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5 Contact Page Design Ideas That Generate Better Lead Conversions

5 Contact Page Design Ideas That Generate Better Lead Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Designing a simple contact page is pretty easy. You just need to insert certain fields and then leave the rest of the work, for your user to complete . However, that itself is an approach where your purpose lacks elegance. Your task does not end with a contact page, rather your job starts from here now.

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Marco Favero's curator insight, February 26, 4:59 PM

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Customers: The real experts when it comes to effective marketing

Customers: The real experts when it comes to effective marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best experts on your content are the people you are making it for.

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A Guide to Making Old Pages Rank in Google Again

A Guide to Making Old Pages Rank in Google Again | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Don’t assume that great content is going to rank on Google all the time. You need strategy to ensure that you keep your top spot in the SERPs.

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How to Leverage the New Twitter Partnership with Google

How to Leverage the New Twitter Partnership with Google | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.

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Marco Favero's curator insight, February 26, 6:49 AM

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4 Ways to Measure Tweets Beyond Engagement

4 Ways to Measure Tweets Beyond Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re marketing on Twitter, there should be more to it than how many favorites or Retweets you get. What’s the point of that Retweet? What are you trying to accomplish? As marketers, Twitter gives you an amazing amount of data that can help you tie your Tweets to specific goals. Below are just a few examples.

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How to add social proof to your website

How to add social proof to your website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Taking advantage of social proof in your marketing can influence buyers, increase conversions and directly affect your brand reputation.

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