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What Facebook's New News Feed Means for Marketers

What Facebook's New News Feed Means for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by d...
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Schema Markup Recommendations for B2B websites

Schema Markup Recommendations for B2B websites | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

B2B marketers can leverage schema.org markup for corporations, products, ratings, reviews, authors, events, locations, videos, etc. Sites that implement structured markup can see an increase in click-through rates. 

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9 LinkedIn Marketing Tips From the Pros

9 LinkedIn Marketing Tips From the Pros | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.

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6 Clever Triggered Emails to Inspire Your Marketing Automation

6 Clever Triggered Emails to Inspire Your Marketing Automation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get some examples of different triggered emails to inspire your automated email marketing campaigns.

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How to Please Google in a Post-Hummingbird World

How to Please Google in a Post-Hummingbird World | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

SEO today is more nuanced than ever -- click here to learn how to create content in a post-Hummingbird world.

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Influential Twitter Accounts Indexed More in Google [Research]

Influential Twitter Accounts Indexed More in Google [Research] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.

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Using Wikipedia for Keyword Research

Using Wikipedia for Keyword Research | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re just beginning your keyword research, or need to retool your existing keyword strategy, Wikipedia is the perfect place to start.

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Everything You Need to Know About Tumblr Sponsored Posts

Everything You Need to Know About Tumblr Sponsored Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re not already advertising on Tumblr, here’s more information about Sponsored Posts and how brands are using them.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn about tools you can use to design almost all of your marketing materials.

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8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The process of producing, publishing and promoting your content isn’t always easy. In fact, it can be outright challenging. With your team, you must come up with original, shareworthy ideas, identify and recruit a talented writer, and then market your content as if your life depended on it.

Oh, and then repeat.

Indeed, blogging is no walk in the park. To simplify the way you do content, here a few tips that will help with one of the hardest initial processes: coming up with ideas.



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Google Webmaster Tools: Best Practices for Boosting SEO

Google Webmaster Tools: Best Practices for Boosting SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Webmaster Tools is a free service offered by Google that helps users monitor and maintain a site’s presence in the Google Search results. Setting up Google Webmaster Tools (GWT) can help you understand how Google views your site, so you can optimize its performance for the search results.

Today, we’ll go over best practices for configuring GWT, and what you need to look for in the settings and reports to boost your SEO performance.

 

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How to Retarget Content to Facebook Custom Audiences

How to Retarget Content to Facebook Custom Audiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you retarget content to increase conversions? This article shows four Facebook custom audiences you can create to retarget your content.

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Mobile Site Configuration 101: How to Choose

Mobile Site Configuration 101: How to Choose | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site.

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A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how to create better Facebook ads by following the steps in this infographic.

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Trainedge's curator insight, July 8, 11:30 PM

Facebook has 1.3 billion users  of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook , they just need to figure out who their audience is and how to reach them.

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5 Ways to Find Blog Topics With Social Media

5 Ways to Find Blog Topics With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you need ideas for new blog topics? This article shows five ways social media helps find new blog topics your audience will love.

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The Top 10 Reasons You're Still Clinging to Facebook

The Top 10 Reasons You're Still Clinging to Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Facebook has us hooked, and we aren't saying goodbye anytime soon. Here are the top 10 reasons why we're still clinging to the social network giant.
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SEO 101: Can Links on My Website Hurt My Rankings?

SEO 101: Can Links on My Website Hurt My Rankings? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Over the years, there has been much debate on how links, both inbound and outbound, can effect your website’s search result rankings. How much does a link from a bad site help my site? What about a non-followed link, does it help at all? As the search engines adjust their algorithms, the affect of link variables such as overall profile, quantity, and quality have changed over time.  Knowing the answers to these questions could determine the success or failure of your site.

Matt Cutts, ubiquitous spokesperson for Google’s Web Spam team, has posted several videos in the past year on this subject:

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Ikea Russia Launches First-Ever Instagram Website

Ikea Russia Launches First-Ever Instagram Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

File this one under: Why didn’t we think of that?

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection.

Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.

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Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

Six Steps to Turn Jargon-Monoxide into Human Speak That Connects | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

For some reason, too many marketers transform into robots when they start communicating. Yet, when we're talking in casual conversation, we're simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.

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Build Content Marketing Authority with Great Sources by Vertical Measures

Build Content Marketing Authority with Great Sources by Vertical Measures | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Improve your content marketing efforts by using great source materials. Learn to integrate awesome facts and ideas in your content with amazing sources.

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Google's Matt Cutts Goes on Leave, but Says Don't Panic

Google's Matt Cutts Goes on Leave, but Says Don't Panic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.

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How to Use Your PR Team to Optimize Your Content Marketing

How to Use Your PR Team to Optimize Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your PR team is only pushing press releases and product announcements to trade publications, it may be time to refresh their roles. Here's how.

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Blogger Research: Is it a Job or a Lifestyle?

Blogger Research: Is it a Job or a Lifestyle? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We conducted a blogger survey and asked 1,000 professionals a few questions. The results may surprise you. Here's some blogger research results.

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How to Use Tumblr for Business

How to Use Tumblr for Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Have you used Tumblr as a social marketing platform? This article shows five companies using Tumblr for business to reach a new audience.

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How to Lose Money on PPC and Still Grow Sales

How to Lose Money on PPC and Still Grow Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Losing money on pay-per-click advertising can be an ingenius move. Why? Because PPC works incredibly well when it plays a part in a multi-channel strategy.

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Why Should You Spend Money on Facebook Advertising?

Why Should You Spend Money on Facebook Advertising? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media marketing was initially free, but Facebook is shifting its marketing features to pay to play. So why should you pay for Facebook advertising?

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