Search engine optimization performs best when it’s integrated into website design and maintenance programs. That’s because so many of the decisions that impact SEO occur outside of the bounds of old-school optimization.
A lot of time and expense, as well as potential damage to SEO performance, can be saved by integrating SEO into every step of the design and development process for anything on your site.
It’s safe to say that Crimson Hexagon and the rest of the social media research industry would be missing its heart and soul without Twitter. The platform is always striving to expand its impact on the world of social media and online technology. A fundamental aspect of Twitter’s success and popularity is its true competency of how to most effectively reach its users.
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
Content is what people find when searching on Google. Content is what people share on social media channels. Content is how brands tell their story and connect with customers. And content is what ultimately drives leads and sales.
But you can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Start with these seven tips for managing and maximizing content in social media.
Social media platforms offer a unique opportunity to cultivate the loyal customers that are the dream of every business. The secret is making and keeping certain commitments to your audience. Honor these five promise and you can be sure that your social media accounts will continually attract new readers and turn fans and followers into customers and brand ambassadors.
If you have created a culture of content marketing in your business, you’ve probably found yourself in a nice rhythm of producing content pieces. You know how to develop a strategy, map out an editorial content calendar, manage your internal team, and tell an interesting story. You’ve already learned how to “think like a publisher.” But knowing how to run a content marketing strategy isn’t the same as producing results. In the end, you want to make sure that your time, expenditures, and resources are being invested in something that pays off.
On November 6th, 2013, América Móvil, the Latin American telco giant led by billionaire Carlos Slim, led a massive $60 million investment round in mobile image and video sharing platform Mobli. Mobli want to use the cash to launch and expand its visual search engine, enabling its users to “see the world through other people’s eyes.”
Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).
For the typical B2B persona, the value of a product can be measured by how much it increases efficiency or streamlines a process. That’s why productivity is at the heart of the B2B mobile engagement cycle.
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.
Tumblr is home to a wide array of brands, many of which produce incredulous double-takes—Bisquick? Fancy Feast? Fiji Water? Really?
With a majority of users who are 34 years old and younger, many of them teenagers, it’s a great place to build brand awareness with fresh-faced folks whose wallets are primed and ready to purchase. Visually-oriented lifestyle brands excel on Tumblr, and brands currently perceived as “niche” are trying to expand into that category.