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Google's (Not So) Evil Plan: Help Us Do More Of What We Want To Do, Faster! - Forbes

Google's (Not So) Evil Plan: Help Us Do More Of What We Want To Do, Faster! - Forbes | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
All of Google's efforts, from the micro to the macro scale, are about creating a world where the "friction to using the Internet would be nearly zero." In a world with this kind of physics, Google has an unparalleled advantage over other tech...
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Your social media cheat sheet for perfectly sized images

Your social media cheat sheet for perfectly sized images | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you set a photo with screwy dimensions as your profile pic or cover photo, you've immediately set the tone all wrong.

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10 Ways to Reach Customers Who Don’t Know They Need You

10 Ways to Reach Customers Who Don’t Know They Need You | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Every company has a few audience segments that are "unreachable". Learn our top 10 tips to finally reach them.

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11 Awesome Automated Email Triggers You Should be Using

11 Awesome Automated Email Triggers You Should be Using | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

So you’ve got your eCommerce store up and running, you’re making sales, things are looking good. But you’re not content to just let your business sit, no matter how profitable it is. You are always looking for ways to take your business to the next level.

If that first paragraph speaks to you, then you need not look any further than automated event based email triggers as the very thing you need to push your business forward!

 

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Marco Favero's curator insight, April 20, 4:39 PM

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3 Actionable Ways to Get Your Site Mobile Ready Before 21st April

3 Actionable Ways to Get Your Site Mobile Ready Before 21st April | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

On 21st April, 2015 the Google algorithm will be expanding its use of mobile-friendliness as a ranking signal for searches on mobile devices. 

This announcement is no surprise since Google continually factors in user experience into ranking evaluations, and mobile internet searches have increased dramatically over the last few years. The web design team at New Design Group has worked on three actionable ways to get your website mobile ready.


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How to Offer Great Customer Service With Social Media

How to Offer Great Customer Service With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are your customers on social media?

Do you interact with them?

The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you.

In this article you’ll find out how to provide great customer service with social media.

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Marco Favero's curator insight, April 20, 4:47 AM

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New algorithm could put an end to online trolling

New algorithm could put an end to online trolling | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Antisocial online trolls aren't much fun for anyone involved in a Web community, but researchers are busy working on ways to automatically spot them based on their posting behavior.

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Marco Favero's curator insight, April 20, 4:11 AM

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5 Storytelling Lessons From Game of Thrones

5 Storytelling Lessons From Game of Thrones | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
How do the content marketers behind Game of Thrones harness the storytelling driving the show? What can we take away from their work? Here are the major points marketers can, and should, learn from one of TV’s best-run marketing strategies.
 
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How a Lead Becomes a Customer [Infographic]

How a Lead Becomes a Customer [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sales - A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.

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Top 5 Ways to Use Social Media to Improve Customer Services

Top 5 Ways to Use Social Media to Improve Customer Services | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Want your business to succeed?

You need to have a primary focus. That’s your target audience. It is extremely important to focus on the customers, as they are the center of your business universe.

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Jump-Start Your Video Optimization and Promotion

Jump-Start Your Video Optimization and Promotion | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The real challenge of video lies in getting them viewed and ranked. Follow these useful optimization and promotion tips.

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3 Ways People-Powered Marketing Can Make Your Brand Stronger

3 Ways People-Powered Marketing Can Make Your Brand Stronger | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Thought leadership, or people-powered marketing, isn't just a PR strategy. It can also be a way to engage customers and grow your influence.

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Marco Favero's curator insight, April 18, 4:10 AM

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3 ways brands can engage with shoppers on social media

3 ways brands can engage with shoppers on social media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Brands need to do more than buy ad space. Here's how they can inspire shoppers before they reach their homepage.

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Patrick Findlay's curator insight, April 17, 12:59 PM

Engaging is always a better bet than plain advertising. Go Social :)

Paid + Content + Community => Better chance at success !

Ziaur Rahman's comment, April 17, 1:36 PM
I just want more visitor to apk4you.com
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5 Need-to-Measure Ecommerce Metrics to Scale Like the Big Box Retailers

5 Need-to-Measure Ecommerce Metrics to Scale Like the Big Box Retailers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Metrics are critical to the success of your ecommerce store - here are five metrics to help you scale like big box retailers.

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Google Analytics Reports for Conversion Optimization

Google Analytics Reports for Conversion Optimization | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements.

But how do you establish exactly what to test and improve?

Google Analytics can identify conversion uplift opportunities. Google Analytics cannot identify the problem areas. But it can provide the data, which you can interpret and make changes accordingly.

This post aims to list key reports and hidden features in Google Analytics to begin your conversion rate optimization — CRO — efforts.

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Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies

Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Take a peak at the digital style guides designers use at influential companies like Apple, Google, and Starbucks.

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A 4-Point Plan to Boost Your Website’s Authority for Search Engines

A 4-Point Plan to Boost Your Website’s Authority for Search Engines | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A website’s authority contributes to how high it appears in the Search Engine Result Pages. Improve your rankings in 4 steps.

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Marco Favero's curator insight, April 20, 4:41 PM

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How to Measure Instagram Traffic, Leads and Sales [INFOGRAPHIC]

How to Measure Instagram Traffic, Leads and Sales [INFOGRAPHIC] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With third-party tools that allow you to build landing pages, brands are able to create Instagram Campaigns that can host all sorts of content including forms, videos and more.

Instead of directing Instagram users to a URL that serves one purpose, make the one link allowed in your Instagram bio really count by directing them to a dynamic Instagram Campaign.

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4 Ways to Use Social Proof on an Ecommerce Site

4 Ways to Use Social Proof on an Ecommerce Site | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card ...
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Marco Favero's curator insight, April 20, 4:11 AM

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15 Link Building Tactics that Work in 2015

15 Link Building Tactics that Work in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With several link-based updates and announcements from the Google search team, it is very obvious that link building today is leaning towards a brand-based game where the swiftest and the most creative marketers will win.

 

- See more at: http://www.octaeye.com/15-link-building-tactics-that-work-in-2015/#sthash.levkLw5T.dpuf

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7 Instagram Marketing Strategies You Can Launch in 2 Hours

7 Instagram Marketing Strategies You Can Launch in 2 Hours | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In this article you'll find seven tactics you need to leverage for successful Instagram marketing. Depending on your experience with visual marketing, you should be able to implement these tactics in under 2 hours.

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carbguif's curator insight, April 19, 10:00 AM

Y ya esta Inscrito: recuerda el precio el dia del evento es diferente: www.congresocial.com/inscripcion.html

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Is Your Mobile Friendly Website Ready for 21st April?

Is Your Mobile Friendly Website Ready for 21st April? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Serving mobile users with relevant and timely content has long been a key goal for Google, but the new mobile-friendly algorithm update, due for the 21st of April, represents one of the biggest algorithm changes yet.

 

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5 Reasons to Use Instant Messaging Apps for Marketing

5 Reasons to Use Instant Messaging Apps for Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Millions of people use instant messaging for content sharing and communication. These private messaging channels hide new opportunities for brands to connect with their fans.

If you don’t capitalize on the opportunities provided by messaging apps, then you are probably leaving money on the table. If you are not convinced about the business value of instant messaging apps, then definitely continue reading.

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Marco Favero's curator insight, April 18, 10:02 AM

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Marketing Trends: How to Think Differently and Predict the Future

Marketing Trends: How to Think Differently and Predict the Future | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you want to stay on top of the latest marketing trends?

Looking to tap into the next big trend?

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See Your Site as Googlebot Mobile Does

See Your Site as Googlebot Mobile Does | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?

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carbguif's curator insight, April 19, 10:09 AM

Solo en: www.congresocial.com el maximo evento sobre MOBILE MARKETING

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How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences

How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.

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C. Todd Livengood's curator insight, April 17, 6:00 PM

This is an excellent "whiteboard" video, which helps to make all of these Google changes more understandable and explains how content marketers can capitalize on them. The "top of the results" target is getting smaller and you're going to need some (loyal) help to hit it.