While Google’s aspirations for its social network have been reduced, Google+ is still one of the largest social networks and offers unique opportunities for marketers to gain visibility and increase profits.
Brands invest in marketing materials, teams, and software. They work to build awareness, cultivate their audience, and strengthen loyalty from existing customers. One effective method for reaching all of these goals is to hold a contest or sweepstakes.
When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others of us dipped our toes in the live streaming waters and still others jumped in feet first.
"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.
In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.
The value of social media analytics was long before proven. But the extent to which it is influencing real-time business decisions has made all predictions look miniscule. Today, social insights has become one of the primary inputs into marketing and product strategy formulation.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.