Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms.
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in.
If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.
Google+ is growing, and marketers can no longer afford to ignore this powerful social marketing tool.
The question, however, is how? For newcomers, it seems a bit daunting. The interface can seem overwhelming for those used to Facebook’s point and click interface. Fear not, under the complicated exterior, Google Plus is highly intuitive and immensely powerful.
Creative content is important, but concept and creation is only part of the process – once you’ve built it, content promotion helps you get in front of the right audience at the right time. And most marketers have no idea how to promote their own content, so it has only a fraction of the reach it could have, then dies a quiet death that nobody mourns.
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.