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6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

6 Steps to Turn Your Online Lead Generation Into Lead Nurturing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Lead nurturing is just as important as lead generation, but is often forgotten. Learn how to take new leads into paying customers using these 6 steps.
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7 Steps for Structuring a Product Campaign

7 Steps for Structuring a Product Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time.

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5 Reasons Every Professional Should Use Twitter

5 Reasons Every Professional Should Use Twitter | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It is my belief that fear keeps most professionals from taking advantage of all that Twitter has to offer.  For those that seek to challenge themselves and overcome fears, Twitter is the place to be.  Here are five reasons why every professional may find value in participating on Twitter.

 

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Social Media Analytics Tool : Quintly Review

Social Media Analytics Tool : Quintly Review | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Analytics and benchmarking Industry has grown multiple folds in the last 2-3 years. Brands have started realising the importance of testing and measuring their performance compared to the Industry. With the emergence of Big Data Trends, Organisations have started looping in Social media data as a key subset of the important data they generate from various marketing sources. Quintly is one of the social media benchmarking tools which performs analytics on your owned & competitive presence on major platforms.

 

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Changing your passwords isn’t enough to protect yourself from Heartbleed

Changing your passwords isn’t enough to protect yourself from Heartbleed | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Changing your passwords is one way to combat the Heartbleed bug, but that's not the only measure you should take.

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7 Ways To Mine The Hidden Gold In Your Customer Data

7 Ways To Mine The Hidden Gold In Your Customer Data | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Data produces relevance and relevance produces better marketing. But how do you get that data, and where? Jay Baer provides 7 options here.

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7 Blunders that Strangle Online Startups

7 Blunders that Strangle Online Startups | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Each morning we wake up to about a hundred new online startups. Here are 7 mistakes that strangle online startups success and how to avoid them.

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Influencer Outreach: The Trigger for Social Media RO

Influencer Outreach: The Trigger for Social Media RO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Influencer outreach has become the post-modern, social media version of celebrity endorsement. It can create social chatter and with the right targeting it can be the trigger for sustained ROI.
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Pin to Win

Pin to Win | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With so many different social networks out there, Maddie Russell takes a look at why you should dip your toe in the Pinterest pool.

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Engaging Students through Snapcha

Engaging Students through Snapcha | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
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How to Create Meaningful Omni-channel Experiences: 5 Examples of Brands Getting It Right

How to Create Meaningful Omni-channel Experiences: 5 Examples of Brands Getting It Right | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The ever expanding list of social platforms, communication mediums and connected devices presents a huge opportunity for businesses not to just replicate user experiences across channels, but to reach consumers in a variety of new and engaging ways. Today’s leading brands are taking this a step further by connecting these cross-channel experiences in a way that builds customer relationships and lifetime value.

Here are 5 examples of brands creating omni-channel experiences with purpose and effective outcome.

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3 Phases of Social Event Planning: A Marketer’s Quick Guide

3 Phases of Social Event Planning: A Marketer’s Quick Guide | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social media integration is an essential tool in today’s marketing wheelhouse. It is not only significant to overall marketing programs, but for live events as well, be it tradeshows or events for brands and organizations.

This process can be dissected into three main phases. Of course, edits are almost always necessary because no brand or live event is exactly the same. So digest the below as a concise, initial guide, not a preachy mandate.

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Put social at the center of your customer universe

Put social at the center of your customer universe | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.

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The Holy Grail Of Building Communities: Developing A Strong Sense of Community

The Holy Grail Of Building Communities: Developing A Strong Sense of Community | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

**The way we're approaching online communities is backwards. If we want to significantly increase the size and level of activity of our communities we need to cultivate a strong sense of community. Richard Millington, founder of FeverBee, will show you can use proven social science to build bigger, better, and more active communities.

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8 Winning Headline Strategies And The Psychology Behind Them

8 Winning Headline Strategies And The Psychology Behind Them | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks.

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The Future is Foursquare: Marketing Tips for Your Local Business

The Future is Foursquare: Marketing Tips for Your Local Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past year, and according to CEO Dennis Crowley, Foursquare’s mountain of data leaves it poised to dominate the mobile scene. But how can local businesses take full advantage of Foursquare’s local, mobile audience? With these 4 brand examples and 7 tips for success, your local business can grow its customer base and generate new leads using Foursquare.

 
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Hands On With Facebook's Nearby Friends

Hands On With Facebook's Nearby Friends | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Hands on with Facebook's new Nearby Friends feature.

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5 Facebook Landing Page Template Examples Critiqued

5 Facebook Landing Page Template Examples Critiqued | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do you have a Facebook Page? Okay, I know you do. It’s 2014, that question is pretty much a rhetorical one by now. But are you driving traffic to a Facebook Landing Page? You should be! This article will dive right into Facebook Landing Pages – critiquing five Facebook Landing Page examples to hell and back. I’ll tell you exactly what I like about these five pages (taken from some of the biggest brands on Facebook) and also what needs improvement.
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How to Prepare Your Profile for Twitter’s Redesign

How to Prepare Your Profile for Twitter’s Redesign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Twitter’s getting a fresh new look. For brand marketers, that means its time for an audit. Last week, Twitter announced that they’re shaking things up and totally revamping profiles. The new look is definitely more visual, causing quite a stir amongst Facebook fanatics. These Facebook fans aren’t wrong — Twitter’s going photo-friendly and we can’t…
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aanve's curator insight, April 19, 8:39 PM

www.aanve.com

 

Nina Menezes's curator insight, April 20, 11:54 AM

Twitter's new look is more visual. 3 tips to make the most of your Twitter design:

1. Make Your “Best Tweet” Matter

2. Pick Your Pinned Tweets Wisely

3. Do Some Spring Cleaning to Prepare for Filters

  

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Put Your Blog On-Trend with the Latest 2014 Design Solution

Put Your Blog On-Trend with the Latest 2014 Design Solution | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Three blogging design trends that are poised to take off in 2014 include retina-ready designs, supercharged infographics, and code-free design tools.
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Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox

Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Google announced today they will be rolling out the ability for users to have popular topics from Google Trends and Hot Searches delivered via email. This
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7 Inspiring Examples of Parallax Scrolling Website

7 Inspiring Examples of Parallax Scrolling Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.
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Matt Cutts Debunks SEO Myths

Matt Cutts Debunks SEO Myths | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Matt Cutts, Google's head of search spam, answers a question about SEO myths in his latests Webmaster Help video where a user writes in to ask: 

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)

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10 Social Selling Best Practices For Sales Teams

10 Social Selling Best Practices For Sales Teams | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Whether you're a solopreneur or running a large sales team, these 10 social selling best practices will help you leverage relationships to get sales online.

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3 Simple Ways to Increase Your Email Open Rates in Under an Hou

3 Simple Ways to Increase Your Email Open Rates in Under an Hou | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining.

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Beyond Engagement: Employee Advocacy - What's In It For My Business

Beyond Engagement: Employee Advocacy - What's In It For My Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A successful employee advocacy program relies on engaged employees becoming brand ambassadors. Let’s look at the practical contribution that a well-structured program brings to a business.

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