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6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

6 Steps to Turn Your Online Lead Generation Into Lead Nurturing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Lead nurturing is just as important as lead generation, but is often forgotten. Learn how to take new leads into paying customers using these 6 steps.
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Six Crucial Attributes of a Successful Business Blog

Six Crucial Attributes of a Successful Business Blog | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
In this article you will learn...
- How a successful business blog fits into content marketing strategy - The six attributes your business blog needs to become successful - How to measure the success of your blog
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Marco Favero's curator insight, Today, 4:58 PM

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5 Contact Page Design Ideas That Generate Better Lead Conversions

5 Contact Page Design Ideas That Generate Better Lead Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Designing a simple contact page is pretty easy. You just need to insert certain fields and then leave the rest of the work, for your user to complete . However, that itself is an approach where your purpose lacks elegance. Your task does not end with a contact page, rather your job starts from here now.

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Marco Favero's curator insight, Today, 4:59 PM

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Customers: The real experts when it comes to effective marketing

Customers: The real experts when it comes to effective marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The best experts on your content are the people you are making it for.

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A Guide to Making Old Pages Rank in Google Again

A Guide to Making Old Pages Rank in Google Again | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Don’t assume that great content is going to rank on Google all the time. You need strategy to ensure that you keep your top spot in the SERPs.

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How to Leverage the New Twitter Partnership with Google

How to Leverage the New Twitter Partnership with Google | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.

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Marco Favero's curator insight, Today, 6:49 AM

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4 Ways to Measure Tweets Beyond Engagement

4 Ways to Measure Tweets Beyond Engagement | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you’re marketing on Twitter, there should be more to it than how many favorites or Retweets you get. What’s the point of that Retweet? What are you trying to accomplish? As marketers, Twitter gives you an amazing amount of data that can help you tie your Tweets to specific goals. Below are just a few examples.

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How to add social proof to your website

How to add social proof to your website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Taking advantage of social proof in your marketing can influence buyers, increase conversions and directly affect your brand reputation.

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5 Mobile Tips to Keep You at the Top of the Rankings

5 Mobile Tips to Keep You at the Top of the Rankings | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.

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Carlene Kelsey's curator insight, February 25, 9:13 AM

Mobile is as important as ever!

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Dramatically Increase Conversions Using the Scarcity Principle

Dramatically Increase Conversions Using the Scarcity Principle | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity bias in your favor.


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6 Important Site Metrics You Need to know

6 Important Site Metrics You Need to know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Tracking important site metrics constantly will give you valuable insight on the current status and the direction your website is heading.

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Your 16-Point Content Publishing Checklist

Your 16-Point Content Publishing Checklist | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Preparing blog content for posting can involve a dizzying number of moving parts. Review this 16-point checklist before you hit "Publish."

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Marco Favero's curator insight, February 23, 5:48 PM

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Tips for Getting Customers to Share Their Love for Your Brand

Tips for Getting Customers to Share Their Love for Your Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand.

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12 Actionable Content Marketing Tips To Yield Sales

12 Actionable Content Marketing Tips To Yield Sales | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan.

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Marco Favero's curator insight, February 23, 10:21 AM

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Marc Kneepkens's curator insight, February 23, 2:00 PM

Selling content is a challenge. Here are some great ideas from someone who's been there and done it with a lot of success. Not sure why the tips went from 12 to 5, but I like what's there.

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A Content Marketer's Guide to Not Getting Overwhelmed

Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.

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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.

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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

More isn't always better. Discover five marketing metrics you should stop measuring.

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5 Essential and Time-Saving Social Media Automation Tools for Marketers

5 Essential and Time-Saving Social Media Automation Tools for Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Are you pressed for time but want to feed content to your social media marketing channels regularly?Do you find yourself doing repetitive social media marketing tasks in your business? 
In this blog post, you'll discover 5 time-saving social media automation tools that you can use to put your marketing efforts on autopilot.
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Marco Favero's curator insight, Today, 6:48 AM

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How to Use Webmaster Tools and Make Google your Friend

How to Use Webmaster Tools and Make Google your Friend | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you currently don’t use Webmaster Tools, get thee to the site now. Where Google Analytics tells you about your site’s traffic, Webmaster Tools shows you how to get more traffic.

This Google toolbox is jammed packed with sophisticated tools that allow you to manage how Google indexes your site for search engines.



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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.

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The 15 Steps to Make a Great Podcast

The 15 Steps to Make a Great Podcast | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How to produce a winning marketing podcast in 15 specific, actionable steps from Jay Baer and Convince and Convert. Includes a downloadable presentation.

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Bart van Maanen's curator insight, February 25, 7:44 AM

Onlangs startte content strateeg en spreker de website marketingpodcasts.com, een zoekmachine voor podcasts. In deze presentatie geeft hij 15 tips om een podcast voor je bedrijf te beginnen.

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5 LinkedIn Mistakes You Need To Avoid

5 LinkedIn Mistakes You Need To Avoid | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

When it comes to your LinkedIn profile, I've been telling professionals, "Brand or be branded" Here are LinkedIn mistakes to avoid to ensure premium branding.

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2DiFore Marketing Solutions's curator insight, February 25, 7:59 AM

What a great blog post we just received this morning! Our team is well connected and so often times we see other professionals who have not taken the time to "tell their story", have incomplete profiles and worst yet no image or an image you wouldn't want your mother to see! Make is a great Wednesday and beef up your profile now....

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7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

7 Predictions on Mobile Marketing Trends in 2015 You Need To Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

There are predictions that another 1 billion people will connect to the web by mobile in 2015. Here are another 7 mobile marketing trends and predictions.

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Why Your Blog Is Not Adding Business Value, and What You Can Do About It

Why Your Blog Is Not Adding Business Value, and What You Can Do About It | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

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Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.

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Marco Favero's curator insight, February 23, 10:21 AM

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