It is my belief that fear keeps most professionals from taking advantage of all that Twitter has to offer. For those that seek to challenge themselves and overcome fears, Twitter is the place to be. Here are five reasons why every professional may find value in participating on Twitter.
Social Media Analytics and benchmarking Industry has grown multiple folds in the last 2-3 years. Brands have started realising the importance of testing and measuring their performance compared to the Industry. With the emergence of Big Data Trends, Organisations have started looping in Social media data as a key subset of the important data they generate from various marketing sources. Quintly is one of the social media benchmarking tools which performs analytics on your owned & competitive presence on major platforms.
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
The ever expanding list of social platforms, communication mediums and connected devices presents a huge opportunity for businesses not to just replicate user experiences across channels, but to reach consumers in a variety of new and engaging ways. Today’s leading brands are taking this a step further by connecting these cross-channel experiences in a way that builds customer relationships and lifetime value.
Here are 5 examples of brands creating omni-channel experiences with purpose and effective outcome.
Social media integration is an essential tool in today’s marketing wheelhouse. It is not only significant to overall marketing programs, but for live events as well, be it tradeshows or events for brands and organizations.
This process can be dissected into three main phases. Of course, edits are almost always necessary because no brand or live event is exactly the same. So digest the below as a concise, initial guide, not a preachy mandate.
Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.
**The way we're approaching online communities is backwards. If we want to significantly increase the size and level of activity of our communities we need to cultivate a strong sense of community. Richard Millington, founder of FeverBee, will show you can use proven social science to build bigger, better, and more active communities.
While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past year, and according to CEO Dennis Crowley, Foursquare’s mountain of data leaves it poised to dominate the mobile scene. But how can local businesses take full advantage of Foursquare’s local, mobile audience? With these 4 brand examples and 7 tips for success, your local business can grow its customer base and generate new leads using Foursquare.
Do you have a Facebook Page? Okay, I know you do. It’s 2014, that question is pretty much a rhetorical one by now. But are you driving traffic to a Facebook Landing Page? You should be! This article will dive right into Facebook Landing Pages – critiquing five Facebook Landing Page examples to hell and back. I’ll tell you exactly what I like about these five pages (taken from some of the biggest brands on Facebook) and also what needs improvement.
Twitter’s getting a fresh new look. For brand marketers, that means its time for an audit. Last week, Twitter announced that they’re shaking things up and totally revamping profiles. The new look is definitely more visual, causing quite a stir amongst Facebook fanatics. These Facebook fans aren’t wrong — Twitter’s going photo-friendly and we can’t…
The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.
Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining.