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When You Should (and Shouldn't) Outsource Your Marketing

When You Should (and Shouldn't) Outsource Your Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Review which marketing functions can be easily outsourced, and how to decide if outsourcing is the right decision for your company.
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New Feature: Add Your SlideShares to Your LinkedIn Profile

New Feature: Add Your SlideShares to Your LinkedIn Profile | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

We know that your SlideShares are often part of your professional identity — they can showcase your projects, ideas, research and more. That’s why we’ve made it easy for you to add your presentations directly from SlideShare to your LinkedIn profile, with just a click of a button.

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Twitter Analytics Could Turn Us Into Engagement Addicts

Twitter Analytics Could Turn Us Into Engagement Addicts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Among various charts and graphs, the dashboard – currently available to verified, and some unverified, users – gives a presumably accurate count for how many people have seen your tweets. Meanwhile, an ‘Enagement’ figure for each tweet counts clickthroughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like.

This is incredibly powerful data for social media marketers, but could we be spoiled by it as individual users?

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Foursquare Is Still Relevant for Marketers, Here's Why

Foursquare Is Still Relevant for Marketers, Here's Why | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Foursquare check-ins might not be the “new shiny thing” anymore, but that doesn’t mean the service is any less relevant for marketers.

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Google Ad CTR Goes Up After Removal Of Authorship Photos

Google Ad CTR Goes Up After Removal Of Authorship Photos | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads.

 
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Customer Service: The Key to Delivering Experiences Worth Talking About

Customer Service: The Key to Delivering Experiences Worth Talking About | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Social Media Marketing Podcast 101, in this episode John DiJulius shares the importance of customer service and why the first experience counts.

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Here's what you should focus on during your first 100 days as an inbound marketer.

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6 Ways to Distribute Content and Boost Traffic

6 Ways to Distribute Content and Boost Traffic | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The key to making the most of your content is the way it is distributed – this can make or break a piece of content and determine how many people see it.

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craig daniels's curator insight, July 11, 12:33 PM

Just creating great content won't bring you large numbers of viewers. get out into the net and connect your content with readers who care.

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Facebook vs. LinkedIn: which is better for B2B marketing?

Facebook vs. LinkedIn: which is better for B2B marketing? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
 

Do you ever wonder which social network is best for B2B marketing?

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5 Ways to Ensure Blogging Failure and How to Avoid Them

5 Ways to Ensure Blogging Failure and How to Avoid Them | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

The vast majority of blogs are failures. Many of these mistakes are taught by blogging “gurus” Here are 5 ways to blogging failure you need to avoid

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Schema Markup Recommendations for B2B websites

Schema Markup Recommendations for B2B websites | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

B2B marketers can leverage schema.org markup for corporations, products, ratings, reviews, authors, events, locations, videos, etc. Sites that implement structured markup can see an increase in click-through rates. 

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9 LinkedIn Marketing Tips From the Pros

9 LinkedIn Marketing Tips From the Pros | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.

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6 Clever Triggered Emails to Inspire Your Marketing Automation

6 Clever Triggered Emails to Inspire Your Marketing Automation | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Get some examples of different triggered emails to inspire your automated email marketing campaigns.

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How to Please Google in a Post-Hummingbird World

How to Please Google in a Post-Hummingbird World | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

SEO today is more nuanced than ever -- click here to learn how to create content in a post-Hummingbird world.

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6 Rules to Live by When Starting a Subscription Business

6 Rules to Live by When Starting a Subscription Business | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Experts say there are a number of guidelines to follow if a small business wants to become a subscription service.

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Instagram for Small Business: Three Master Marketers

Instagram for Small Business: Three Master Marketers | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

While many people have personal profiles on Instagram, it can also be extremely effective to market your small business. Not sure if Instagram is right for your business?

Here are three Instagrammers who have truly mastered the art of marketing their services with this amazing little app.

 

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6 Steps to Nurturing the Sales Funnel with Social Media

6 Steps to Nurturing the Sales Funnel with Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Businesses have engaged customers with what has often been called the “Purchase Funnel.” Here are 6 steps to nurturing the sales funnel with social media.

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3 Tests to Determine if Mobile Ads are Right for Your Online Store

3 Tests to Determine if Mobile Ads are Right for Your Online Store | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)

On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.

If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions.

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How LinkedIn Found My 'Future' Self

How LinkedIn Found My 'Future' Self | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
A few months ago, LinkedIn came to me with an unusual proposition. How would I like to meet my future self?
The offer came a few weeks after LinkedIn opened its publishing platf...
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Gallup: Want To Grow Your Business? Treat Your Customers Well

Gallup: Want To Grow Your Business?  Treat Your Customers Well | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A Gallup Poll study released on June 23, 2014 echoed what my company has consistently found in its own research: namely that engaged and pleasant sales associates have a far greater impact on company performance than price, promotion, or social media.  The study goes a step further to observe that organic growth in consumer-facing industries can only happen when fully engaged customers are invested in the business’s brand.

 
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Four Key Strategies to Reclaim a Branded Social Experience

Four Key Strategies to Reclaim a Branded Social Experience | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.

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Everybody Needs Local SEO

Everybody Needs Local SEO | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.

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5 Ways to Find Blog Topics With Social Media

5 Ways to Find Blog Topics With Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Do you need ideas for new blog topics? This article shows five ways social media helps find new blog topics your audience will love.

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The Top 10 Reasons You're Still Clinging to Facebook

The Top 10 Reasons You're Still Clinging to Facebook | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Facebook has us hooked, and we aren't saying goodbye anytime soon. Here are the top 10 reasons why we're still clinging to the social network giant.
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SEO 101: Can Links on My Website Hurt My Rankings?

SEO 101: Can Links on My Website Hurt My Rankings? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Over the years, there has been much debate on how links, both inbound and outbound, can effect your website’s search result rankings. How much does a link from a bad site help my site? What about a non-followed link, does it help at all? As the search engines adjust their algorithms, the affect of link variables such as overall profile, quantity, and quality have changed over time.  Knowing the answers to these questions could determine the success or failure of your site.

Matt Cutts, ubiquitous spokesperson for Google’s Web Spam team, has posted several videos in the past year on this subject:

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