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Building an Effective Content Marketing Campaign

Building an Effective Content Marketing Campaign | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
At Photocrati, we sell a WordPress gallery theme that has been purchased by around 15,000 happy customers (at the time I write this). The interesting thing is that we have never done a true content marketing campaign.
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How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Are the majority of your Twitter followers using a mobile device?

Do you want to optimize your Twitter profile for mobile views?

Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.

In this article you’ll find four ways to make sure your Twitter profile makes a great first impression with mobile users.

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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Do you need an easy way to find new content to pin?Would you like to see pins from people other than those you follow?Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.
In this article you'll discover how to find and use Pinterest interests to improve visibility and engagement.
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Marco Favero's curator insight, December 17, 3:51 PM

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Peg Corwin's curator insight, December 17, 5:07 PM

Follow interests on Pinterest to increase visibility, find new people to follow and engage easier.  


It's tricky to find this Interests feature, but I followed the instructions and did.  Surely the platform will make it easier in the future.

Mr Tozzo's curator insight, Today, 3:14 AM

Pinterest Interests: What Marketers Need to Know

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How to establish your business blog as an authority in your industry

How to establish your business blog as an authority in your industry | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Grow sales & leads by ensuring your blog presents your business as an authority in your industry

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Alberto Sanchez's curator insight, December 17, 12:13 PM
How to establish your #business #blog as an authority in your industry
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Instagram update adds 5 new filters

Instagram update adds 5 new filters | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

*Filters live! Instagram rolled out a massive update to its iOS and Android app Tuesday that adds five new filters.

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10 predictions for content marketing in 2015

10 predictions for content marketing in 2015 | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.

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5 Ways to Use LinkedIn for Reputation Management

5 Ways to Use LinkedIn for Reputation Management | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If you're not using LinkedIn to help boost your or your client's reputation management campaign, you could be missing out. Here's how to do it.

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Why Coupons Rule as Marketing Tools [Infographic]

Why Coupons Rule as Marketing Tools [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Email Marketing - Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.

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The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]

The Best Content Types for Each Stage of the B2B Sales Cycle  [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.

 



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The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

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Gina Tucker's curator insight, December 17, 4:16 PM

Leads come from landing pages. Make sure your landing pages are sharing the most relevant content, to give your viewers an insight into your industry knowledge and expertise. 

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What Motivates Consumers to Complete E-Commerce Purchases?

What Motivates Consumers to Complete E-Commerce Purchases? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Customer Behavior - Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

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Marco Favero's curator insight, December 15, 4:45 PM

aggiungi la tua intuizione ...

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How You Can Build a Meaningful Brand

How You Can Build a Meaningful Brand | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.

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Marco Favero's curator insight, December 15, 10:13 AM

aggiungi la tua intuizione ...

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Why Use Long Tail Keywords In Web Content?

Why Use Long Tail Keywords In Web Content? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
When searching, being specific really helps. When searching for a piece of content or a product via Google, you probably experiment with a variety of search terms until you find a specific phrase that brings up the results you want.This process gives us some valuable clues about search. It suggests that people don’t just tap a couple of words into Google and hope for the best. They build longer, more complex search queries that give them a better chance of finding the specific product or service they’re after.
That’s the value of the long tail keyword. And if you’re not already using long tail keywords in your web content and articles, you should probably start right away.
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Saleoid's curator insight, December 15, 3:51 AM

Yes, I agree with you that long tail keywords help in finding the relevant and appropriate information. Long tail keywords are the most factor in SEO that help in improving the ranking of the website. 

Marco Favero's curator insight, December 15, 6:44 AM

aggiungi la tua intuizione ...

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6 Great Examples Of Facebook Quiz Marketing

6 Great Examples Of Facebook Quiz Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Which Thanksgiving food are you? Which punk icon are you? How will you meet your significant other? Were you cool at school? Which emoji should you be reincarnated as?

The list of quizzes can go on and on as the Buzzfeed’s army of 100 content creators produce one to five quizzes every day and millions of people keep taking them.

Buzzfeed’s “What City Should You Live In?” has generated 20 million unique visitors and they says that “quizzes are smashing traffic records and generating more Facebook comment threads than any viral posts in the site’s history”.

 

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Annie 's curator insight, December 15, 2:37 PM

Make it fun for 2015. Quizzes engage people and draw them to you. Have a good time and pick creative innovative tests. If you were a flower, which one would you be and why? 

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7 Tips to Improve Your Social Media Posts

7 Tips to Improve Your Social Media Posts | Social Media, SEO, Mobile, Digital Marketing | Scoop.it
Are you talking only about your business on social media?Do you want to publish other types of updates to engage your followers?A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line.In this article you'll discover seven ways to get people to remember your business and make your social media efforts successful.
 
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Marco Favero's curator insight, December 17, 4:16 PM

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3 Successful Examples of Facebook Contests | Sprout Social

3 Successful Examples of Facebook Contests | Sprout Social | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Facebook contests are a great way to increase visibility and reward fans. For inspiration, here are a few successful examples of contests hosted by brands.

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Marco Favero's curator insight, December 17, 1:19 PM

aggiungi la tua intuizione ...

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A Better Guide to Promoting Your Content with Social Media

A Better Guide to Promoting Your Content with Social Media | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Often, we share our posts once or twice, and then never again. Try another approach to keep your content engaging while getting more traffic and more life out of every post.

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Marketing Resolutions: Moving from Lag to Lead

Marketing Resolutions: Moving from Lag to Lead | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?

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YouTube's New Beta GIF Creator Is A Blessing For Brands

YouTube's New Beta GIF Creator Is A Blessing For Brands | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.

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Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps

Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their hands.

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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Content - Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.

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Marco Favero's curator insight, December 16, 12:34 PM

aggiungi la tua intuizione ...

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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing

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Marco Favero's curator insight, December 16, 9:12 AM

aggiungi la tua intuizione ...

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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

A Complete Guide to Setting up Google Analytics for Your Ecommerce Website | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.

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Marco Favero's curator insight, December 16, 9:33 AM

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EcomOuttakes's curator insight, December 16, 6:40 PM

Just read another great article on the same topic: http://www.ecommercepartners.net/blog/google-analytics-to-boost-sales.html

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...

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Cornelius Jacob's curator insight, December 15, 3:04 PM

#seo #2015

Marco Favero's curator insight, December 15, 4:12 PM

aggiungi la tua intuizione ...

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Customers Want to Chat. Are You Listening? [Infographic]

Customers Want to Chat. Are You Listening? [Infographic] | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

If your website isn't enabled with live chat, you could be losing sales.

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How To Write Articles That People Share

How To Write Articles That People Share | Social Media, SEO, Mobile, Digital Marketing | Scoop.it

Even the highest quality articles won’t automatically attract shares and Likes, and getting traffic to an article is more difficult than posting it on WordPress and sharing it on Twitter. You need to have a plan in place, and you need to commit long-term to the success and growth of your blog.

Here’s a 7-step checklist to writing the kind of content that gets shared.


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Marco Favero's curator insight, December 15, 6:44 AM

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Annie 's curator insight, December 15, 2:28 PM

Follow these basic steps as a great guideline to making awesome articles for 2015.

 

Write on!

Deborah Fillman's curator insight, December 15, 7:40 PM

This list goes into more depth than the standard "how-to" articles.