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Social Media, SEO and Content Marketing
How is social media affecting SEO and a list of useful tips on what social activities that will help you impact your ranking.
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11 Effective Lean Content Marketing Practices To Generate ROI | Scoop.it Blog

11 Effective Lean Content Marketing Practices To Generate ROI | Scoop.it Blog | Social Media, SEO and Content Marketing | Scoop.it
Best content marketing practices that make it possible for SMB marketers to generate positive ROI with limited resources and budgets.
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Everything You Need To Know About The Google-Twitter Partnership

Everything You Need To Know About The Google-Twitter Partnership | Social Media, SEO and Content Marketing | Scoop.it
Google and Twitter recently reached a deal that once again gave Google access to Twitter's firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
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Webmaster Tools for SEO - Complete Guide

Webmaster Tools for SEO - Complete Guide | Social Media, SEO and Content Marketing | Scoop.it
Google's Webmaster Tools is an incredible tool and one that any SEO worth their salt should know inside out, back to front.
Heather Buckley's insight:

"Truly Epic" is how Mark Traphagen describes this post :)

"A great & pretty complete guide to Google Webmaster Tools" wrote John Mueller of Google


See for yourselves, a really useful guide to webmaster tools, and it's place in todays SEO and Content Marketing practise. 

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Mobile Site vs. Responsive Site vs. Native App vs. Web App

Mobile Site vs. Responsive Site vs. Native App vs. Web App | Social Media, SEO and Content Marketing | Scoop.it
Last year we wrote about ‘the mobile future’. As a business owner, what are your options for entering the ever-growing mobile market?
Heather Buckley's insight:

For the past two years everyone has been waxing lyrical about the importance of #Mobile to #business . You already know this, but what exactly do you do about it? What are your options?

Silicon Beach Training have explained in detail your options and the benefits and drawbacks of each solution. It's all available in a free download, well worth checking out.

#webdesign #digitalmarketing

 

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Social Media Engagement and Influence for Photographers

Social Media Engagement and Influence for Photographers | Social Media, SEO and Content Marketing | Scoop.it
More musings to share about marketing for photographers as I write more chapters of the book Marketing for Photographers (a work in progress). “Social Media m
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How to apply PR strategies to improve your company’s SEO

How to apply PR strategies to improve your company’s SEO | Social Media, SEO and Content Marketing | Scoop.it
Brad Miller serves as Director of Business Development for Fathom, leading strategic partnership efforts. He has worked in multiple capacities throughout his career including roles ...
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The Most Actionable SEO Tips Ever | Web Gnomes

The Most Actionable SEO Tips Ever | Web Gnomes | Social Media, SEO and Content Marketing | Scoop.it
45 SEO experts share their most actionable SEO tips in a variety of different areas: keyword research, link building, technical SEO, etc. Check it out...
Heather Buckley's insight:

good advice

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Google Human Quality Raters Do Not Influence a Website Rankings Directly! - Seo Sandwitch Blog

Google Human Quality Raters Do Not Influence a Website Rankings Directly! - Seo Sandwitch Blog | Social Media, SEO and Content Marketing | Scoop.it
Matt Cutts has confirmed it in the latest Google Webmaster video that human quality raters do not influence a website directly.Read more.
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9 Essential Cheat Sheets for Web Developers

9 Essential Cheat Sheets for Web Developers | Social Media, SEO and Content Marketing | Scoop.it
As a professional web developer or hobbyist designer, there are always ways to make the coding work you do faster and more efficient. With that in mind, we
Heather Buckley's insight:

Now for something really useful for web developers

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Google is preparing for screenless computers

Google is preparing for screenless computers | Social Media, SEO and Content Marketing | Scoop.it
The spread of computing to every corner of our physical world doesn't just mean a proliferation of screens large and small—it also means we'll soon come to rely on mobile computers with no screens at all.
Heather Buckley's insight:

Very Interesting to think about how things will change when the keyboard and screen make way for a more convienient future. Food for thought

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Rescooped by Heather Buckley from Keeping up with SEO, Social Media & Content Marketing
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Scaled to Death: Is Guest Blogging Still Worth It?

Scaled to Death: Is Guest Blogging Still Worth It? | Social Media, SEO and Content Marketing | Scoop.it
Nearly two years since we wrote about guest blogging as the next big thing for SEO and link building, it's time to look at how guest posting has changed, t

Via Silicon Beach Training
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Downloadable Link Removal Guide - When to Remove Links - Silicon Beach Training Blog

Downloadable Link Removal Guide - When to Remove Links - Silicon Beach Training Blog | Social Media, SEO and Content Marketing | Scoop.it
One of the most common reasons that small businesses attend our SEO Courses is that they've had a Google link penalty - manual or algorithm - which have be
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The Best Google Glass Photos and Videos So Far - Silicon Beach Training Blog

The Best Google Glass Photos and Videos So Far - Silicon Beach Training Blog | Social Media, SEO and Content Marketing | Scoop.it
In the last few weeks, Google Glass has rolled out to a limited number of developers and beta testers known as 'explorers'. Because of this, we've begun
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Twitter Now Appear Search Results

Twitter Now Appear Search Results | Social Media, SEO and Content Marketing | Scoop.it
BREAKING NEWS - Your tweets are already appearing in search!
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Scoop.it Blog | Content Curation and Lean Content Marketing

Scoop.it Blog | Content Curation and Lean Content Marketing | Social Media, SEO and Content Marketing | Scoop.it
How content curation and other lean best practices help businesses and marketers scale their content strategy in an efficient way.
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(Almost) Everything you Need to Know about Content Marketing

(Almost) Everything you Need to Know about Content Marketing | Social Media, SEO and Content Marketing | Scoop.it
We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing
Heather Buckley's insight:

Another great free download. #content  marketing is a minefield now. What to post, when to post it, where to post it. Getting it right is more essential to your overall marketing strategy than ever.  A good read well worth downloading. Almost everything you need to know about #contentmarketing  

#digitalmarketing   #seo   #socialmedia   #socialmediamarketing  

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Winning Photography Competitions

Winning Photography Competitions | Social Media, SEO and Content Marketing | Scoop.it
I know Iv'e been tweeting, facebooking and google plussing like a trojan about my recent win. My apologies but I do have another reason other than being chuffed
Heather Buckley's insight:

Director of Marketing +Heather Buckley shares the news about her recent award and offers good advice to photographers about how to use competitions for great exposure and marketing 

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Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data - Analytics Blog

Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data - Analytics Blog | Social Media, SEO and Content Marketing | Scoop.it
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The 7 biggest counterintuitive social media mistakes you may be making

The 7 biggest counterintuitive social media mistakes you may be making | Social Media, SEO and Content Marketing | Scoop.it
This post was originally published on the Buffer blog.



I’m pretty well known for making mistakes. It’s kind of a known trait of mine. Just this weekend I walked into ...
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Let Your Audience's Interests Guide Your Content Strategy - Search Engine Watch

Let Your Audience's Interests Guide Your Content Strategy - Search Engine Watch | Social Media, SEO and Content Marketing | Scoop.it
Let Your Audience's Interests Guide Your Content Strategy Search Engine Watch One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing content that is worthy of a Facebook like, a...
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Attract More Readers By Writing Posts They Already Crave -

Attract More Readers By Writing Posts They Already Crave - | Social Media, SEO and Content Marketing | Scoop.it
Heather Buckley's insight:

Good advice

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Why a New Golden Age for UI Design Is Around the Corner | Wired Design | Wired.com

Why a New Golden Age for UI Design Is Around the Corner | Wired Design | Wired.com | Social Media, SEO and Content Marketing | Scoop.it
Designers are working on their most ambitious challenge yet: weaving the digital world into our everyday lives so seamlessly that we don't even notice.
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This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | Social Media, SEO and Content Marketing | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
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Chris Wright's comment, August 2, 2013 9:35 AM
Never a truer word...
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Instagram Adds Video but Can't Compete with YouTube - Silicon Beach Training Blog

Instagram Adds Video but Can't Compete with YouTube - Silicon Beach Training Blog | Social Media, SEO and Content Marketing | Scoop.it
Ever since the media whipped itself into a frenzy over Instagram’s new video function, I’ve been trying to work out why it’s such a big deal. After all, Facebook (Instagram’s parent) has allowed video uploads for years now.
Heather Buckley's insight:

If Instagram’s advantage over Vine is more features and longer videos then what happens when somebody brings out a video platform with even longer clips and more editing features? Hang on, it already exists. It’s called YouTube and has a whopping 1 billion monthly users.

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12 Ways to Improve Your Content Marketing Strategy With Real Science

12 Ways to Improve Your Content Marketing Strategy With Real Science | Social Media, SEO and Content Marketing | Scoop.it
Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.

Via Alex Butler
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Sashika's curator insight, May 9, 2013 9:45 PM

this article examines the scientific evidence that provides information which allows marketers to capatilize on the outcomes of human behaviour and how by understanding how the human mind works, marketers can create efective marketing communications. It is very important to be able to understand how people relate to marketing communications and  in what way it has an impact on them , it is important to understnad how these effects of amrketing are percieved through the eyes of human beings and how different marketing channels can lead to different perceptions and outcomes.

Ryan Xie's comment, May 10, 2013 1:04 AM
The article proposed twelve ways to improve the marketing strategy with real science. In my opinion, except science, marketing strategy is important in every fields. Good strategy will significantly help create value for companies, improve brand equity and penetrate markets quickly. In order to make good marketing strategy, marketers need to know the market well which means that marketers need a lot of information of the market. Good information collection will help make good marketing strategy.
Charity WIlls's curator insight, May 24, 2013 10:21 AM

12 Ways to Improve Your Content Marketing Strategy With Real Science