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Social Media Sentiment
Sentiment metrics,social media monitoring,social media measurement and social media engagement systems.
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How to Leverage Social Media Data for Marketing ROI

How to Leverage Social Media Data for Marketing ROI | Social Media Sentiment | Scoop.it
Hayes Davis, CEO and co-founder of Union Metrics joins us to talk social analytics, marketing’s ROI and the future of measurement.
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Why B2B Content Marketing Needs Brand Sentiment Metrics

Why B2B Content Marketing Needs Brand Sentiment Metrics | Social Media Sentiment | Scoop.it
Content marketing remains an area of rampant expansion.  With a majority of survey respondents indicating regular annual spending increases.  Yet because content creation is a newfound skill for ma...
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Monitoring social media for market intelligence: beyond geting started - Memeburn

Monitoring social media for market intelligence: beyond geting started - Memeburn | Social Media Sentiment | Scoop.it
Memeburn Monitoring social media for market intelligence: beyond geting started Memeburn In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor the conversations on the social web for market...
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Brand chatter: the three principles of 'always on' communications - Marketing magazine Australia (blog)

Brand chatter: the three principles of 'always on' communications - Marketing magazine Australia (blog) | Social Media Sentiment | Scoop.it
Brand chatter: the three principles of 'always on' communications
Marketing magazine Australia (blog)
The cruellest form of punishment in our prison system is solitary confinement. So why, why, do our ...
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Turning Social Media Monitoring into Research: Don’t Be Afraid to Engage

Turning Social Media Monitoring into Research: Don’t Be Afraid to Engage | Social Media Sentiment | Scoop.it
The idea of conducting qualitative “research” by way of simply listening in on conversations posted on various social media venues is, from a research design perspective, curious. It is curious bec...
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Social media monitoring & metrics: a top-level guide

In 2014, your brand is what your customers say it is. That's why it’s important to listen to customer conversations: to identify issues, serve customers, han...
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Social Analytics Breakdown: Resonance, Influence, and Sentiment - mBLAST Blog

Social Analytics Breakdown: Resonance, Influence, and Sentiment - mBLAST Blog | Social Media Sentiment | Scoop.it
Great conversation with Carol Rozwell of Gartner recently.  We had the opportunity to demo our latest social analytics tool: resonance-tracking (white paper here).
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Analysing The Social Revolution - The Holmes Report

Analysing The Social Revolution - The Holmes Report | Social Media Sentiment | Scoop.it
The Holmes Report Analysing The Social Revolution The Holmes Report Social media potentially offers such rich insight into brand sentiment and campaign reaction that any agencies failing to embrace that stark accountability will be trampled by...
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White Paper: Top Social Media Monitoring Tools of 2012

White Paper: Top Social Media Monitoring Tools of 2012 | Social Media Sentiment | Scoop.it
White Paper: Top Social Media Monitoring Tools of 2012 http://t.co/BELQHofewZ
Hayden Richards's insight:

This list is still a good reference point in Q2 2014.

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How Brands Should Approach Selecting Influencers - Firmology

How Brands Should Approach Selecting Influencers - Firmology | Social Media Sentiment | Scoop.it
Firmology How Brands Should Approach Selecting Influencers Firmology Knowing that consumers will trust a referral from their personal network at a rate of 90% and they gain that referral online more than 81% of the time, what better ways to...
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Social Influence Measurement Site Klout Acquired For $200 Million

Social Influence Measurement Site Klout Acquired For $200 Million | Social Media Sentiment | Scoop.it
Klout (Social Influence Measurement Site Klout Acquired For $200 Million http://t.co/9ZfepAzD4c http://t.co/bnee4ihNhk)...
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Top Media Companies Team Up to Create, Quantify Content and Social Media ... - mediacaster

Top Media Companies Team Up to Create, Quantify Content and Social Media ... - mediacaster | Social Media Sentiment | Scoop.it
Top Media Companies Team Up to Create, Quantify Content and Social Media ...
mediacaster
Strategic Content Labs, an independent division of St.
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The Case for Social Media Metrics | ExpoWeb.com

The Case for Social Media Metrics | ExpoWeb.com | Social Media Sentiment | Scoop.it
Do you need more meaningful social media measurement tools but have no budget?
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3 Points Marketers Need to Know about Social Media Measurement

3 Points Marketers Need to Know about Social Media Measurement | Social Media Sentiment | Scoop.it
The value of social media doesn't always translate to dollar signs. Consider these social media measurement tips marketers should know to transform data into decisions.
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Social Media Measurement Best Practices Seminar

The Omaha Press Club and PRSA Nebraska co-sponsor a social media measurement and best practices seminar. (RT @PRSANebraska: @OmahaPressClub partnering w/ us for the upcoming Social Media Measurement Best Practice Seminar!
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Case Study: Improving Social Media Measurement In China ...

Case Study: Improving Social Media Measurement In China ... | Social Media Sentiment | Scoop.it
Ever since we published the Social Media Measurement In China report (and accompanying blog post) last year, marketers in China have been constantly asking us if we have any case studies. This year, we interviewed ...
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V3 LIVE - The Internet of Things: The Key to Social Media Monitoring & Insights on a Startup Budget

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Wendy Scherer, managing partner of The Social Studies Group, a social media research firm, for week's edition of V3...
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Social media monitoring: Is your business listening to your customers?

Social media monitoring: Is your brand listening to your customers? If not, you could be damaging your online reputation and profitability. (Social media monitoring: Is your business listening?
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The Next Wave of Social Media Measurement: Letting Data Speak

The Next Wave of Social Media Measurement: Letting Data Speak | Social Media Sentiment | Scoop.it
If you listen carefully and let go of what you think you already know about social media best practices, its data can tell you incredible tales about your cont… (RT @KevinMercuri: "The Next Wave of Social Media Measurement: Letting Data Speak" :
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Social Media Measurement With Beth Kanter Ppt Presentation

Social Media Measurement With Beth Kanter Ppt Presentation | Social Media Sentiment | Scoop.it
Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most group..
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When Social Strategies Can Optimize Business Processes - ClickZ

When Social Strategies Can Optimize Business Processes - ClickZ | Social Media Sentiment | Scoop.it
Business 2 Community
When Social Strategies Can Optimize Business Processes
ClickZ
Equipping business users with tools that look and feel like the software they use for leisure, will increase engagement and add to productivity.
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The Truth About Social Media Measurement

The Truth About Social Media Measurement | Social Media Sentiment | Scoop.it
Kelley is the lead on marketing and social sales strategy at The Honey Bee Company and Digital Marketing Instructor at GA in NYC.
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Social Media Performance Measurement | Infographic Styles

Social Media Performance Measurement | Infographic Styles | Social Media Sentiment | Scoop.it
Social Media Performance Measurement - http://t.co/fLqOwtCd1d http://t.co/xmgjR0jt4M
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The Top 8 Social Media Monitoring Tools - Social News Daily

The Top 8 Social Media Monitoring Tools - Social News Daily | Social Media Sentiment | Scoop.it
The Top 8 Social Media Monitoring Tools Social News Daily “Users of the eight social media monitoring products on the Grid℠ report that they fully implemented the product they use in less than one month on average, ranging from less than a day for...
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More companies set up social media monitoring and training programs

More companies set up social media monitoring and training programs | Social Media Sentiment | Scoop.it
More companies are turning to consultants for advice and skills to avoid becoming the latest casualty of a social-media flub.
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