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Rescooped by Natalie den Engelse from Public Relations & Social Media Insight
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Your social media obsession won’t make an enduring mark on the world

Your social media obsession won’t make an enduring mark on the world | Online Marketing & Science | Scoop.it

Roughly 40,000 years ago, our ancestors made the earliest known cave painting in northern Spain. Their dots and stenciled handprints eventually gave way to fancier forms of communication like writing, which arose in ancient Mesopotamia around 3,200 BC. Paper, first invented by the Chinese in 105 AD, combined with writing, became the king of content storage for roughly 1,900 years.

 

Today, digital repositories of knowledge replace the physical.But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters....


Via Jeff Domansky
Natalie den Engelse's insight:

Interesting viewpoint =>#social media content has no more permanence than the wave a pebble makes upon dropping into the river. Enjoy while it last :)

 

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Jeff Domansky's curator insight, October 14, 2013 3:29 AM

What a delightful find and enjoyable read. Exploring centuries of writing and sharing ideas, and wondering whether content goes to Twitter and Facebook to die?

MTD's comment, October 14, 2013 5:00 AM
Good to get a sense of perspective here; we are impermanent. Even our most enduring cultures are mere scratches. And our current obsessions will not become history just because they consume us today. Does that make them worthless? No. Whole lives are invested here. But that perspective needs to be borne in mind.
MTD's curator insight, October 14, 2013 5:58 AM

Let's be clear - social media has always existed. All media is social. And as this lesson from history makes plain, we need to understand that our communication is temporary. What we make of it, however, and the effect we have on the world through it, can live on. 

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Rescooped by Natalie den Engelse from Public Relations & Social Media Insight
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Content Loop powered by Capgemini | 5 Types of People Who Will Lead Tomorrow’s Marketing Strategies

Content Loop powered by Capgemini | 5 Types of People Who Will Lead Tomorrow’s Marketing Strategies | Online Marketing & Science | Scoop.it

Is the CMO’s role still about marketing?I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.” In short, this refers to a marketing leader who doesn’t have the traditional marketing pedigree or resume.In the past, marketing was about the four Ps. Today, marketing strategy is about delivering smart content to help leaders innovate and grow their businesses. Audience fragmentation, social media and, more recently, Big Data, have changed the rules of content marketing. In sharp contrast with the strategies of a few years ago, influencer engagement and a solid mobile strategy are now emerging as the keys to success in this arena.This revolution has opened unconventional paths to the CMO role. As a result, companies are hiring CMOs with more diverse sets of credentials, skills, and experiences.If you’re wondering what it will take to lead marketing into the future, keep your eyes peeled for professionals who fit into these five personas...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 25, 2013 8:38 AM

Which type of future marketer are you?

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A Compilation Of The Best Link Building/SEO Guide And Strategies

A Compilation Of The Best Link Building/SEO Guide And Strategies | Online Marketing & Science | Scoop.it
Good Day. Today, I'd like to share the most outstanding resources which greatly influenced me in my link building and SEO career.
Natalie den Engelse's insight:

I haven't checked all the links yet, but this seems to be a nice compilation of sources :D 

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The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | Online Marketing & Science | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.

Via Skip Boykin
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8 Crucial Steps to Building an Inbound Website

8 Crucial Steps to Building an Inbound Website | Online Marketing & Science | Scoop.it

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying cycle. Every business needs to start paying attention to how the buying process has changed.

 

What does this mean, practically? This means that we have to become the authority in our space, and provide relevant, helpful information to delight our prospects and guide them to become customers and evangelists. If we don't, we risk losing the race with our competitors.


Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.” For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition over to an inbound-friendly website....


Via Jeff Domansky
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Phil Lauterjung's curator insight, September 19, 2013 1:47 PM

add your insight...

 
A Beauty Feature's curator insight, September 19, 2013 7:42 PM

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. 

Debra Walker's curator insight, September 21, 2013 1:40 PM

terrific guide for ensuring that your website meets the needs the the audience today and help with that customer conversion we are all looking for.

Rescooped by Natalie den Engelse from Public Relations & Social Media Insight
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Your social media obsession won’t make an enduring mark on the world

Your social media obsession won’t make an enduring mark on the world | Online Marketing & Science | Scoop.it

Roughly 40,000 years ago, our ancestors made the earliest known cave painting in northern Spain. Their dots and stenciled handprints eventually gave way to fancier forms of communication like writing, which arose in ancient Mesopotamia around 3,200 BC. Paper, first invented by the Chinese in 105 AD, combined with writing, became the king of content storage for roughly 1,900 years.

 

Today, digital repositories of knowledge replace the physical.But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters....


Via Jeff Domansky
Natalie den Engelse's insight:

Interesting viewpoint =>#social media content has no more permanence than the wave a pebble makes upon dropping into the river. Enjoy while it last :)

 

more...
Jeff Domansky's curator insight, October 14, 2013 3:29 AM

What a delightful find and enjoyable read. Exploring centuries of writing and sharing ideas, and wondering whether content goes to Twitter and Facebook to die?

MTD's comment, October 14, 2013 5:00 AM
Good to get a sense of perspective here; we are impermanent. Even our most enduring cultures are mere scratches. And our current obsessions will not become history just because they consume us today. Does that make them worthless? No. Whole lives are invested here. But that perspective needs to be borne in mind.
MTD's curator insight, October 14, 2013 5:58 AM

Let's be clear - social media has always existed. All media is social. And as this lesson from history makes plain, we need to understand that our communication is temporary. What we make of it, however, and the effect we have on the world through it, can live on. 

Scooped by Natalie den Engelse
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WC17_iconf08.pdf

Natalie den Engelse's insight:

With the abundance of social media applications, it is really easy for non-experts to provide their view on various topics. Sometimes it's refreshing to get other insides, opinions and perspectives. However, there is also a lot of rubish out there. Some people are very skilled at branding themselves as experts, while they are actually not. As internet users we need to have the skills to assess online information on its quality and credibility. It seems that a lot of internet users struggle with determining how to assess the credibility of online information. I think that this article provides a really nice basis on how individuals can do this. Just a quick scoop for the people that will not read the entire paper.

 

The five criteria internet users should employ for assising online content are:

1) Accuracy: involves assesing the content on errors and whether it can be verified offline.

2) Authority: refers to the author's content information, credentials, qualifications and affiliations. 

3) Objectivity: refers to identifying the purpose of the website on which the content is posted; determining whether the content is fact or opionion; and understanding whether there might be commercial intent or a conflict of interest.

4) Currency: refers to whether the information is up to date.

5) Coverage: refers to the comprehensiveness or depth of the information that is provided. 

 

Next to these criteria, the authors of the paper also suggest to use use online tools to help establish the auhors'  identity and site affiliations. Another technique they discuss is to compare information with other sources and to verify the information. 

 

Althought these criteria and technqiues may seem simple, the research presented in the scooped paper show that few users rigorously valute the quality of the information they obtain via the internet.  This may be due to a lack of motivation to asses online information, but I may also be a lack of knowledge. Anyone ideas on this? 

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Rescooped by Natalie den Engelse from Modern Marketer
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Big Data Changes Social Media Marketing

Big Data Changes Social Media Marketing | Online Marketing & Science | Scoop.it

As social media gets bigger, so does the amount of data that flow from such platforms as Facebook, Pinterest and Twitter. To help marketers use these data to obtain relevant insights, complex analytics platforms have developed as well. Indeed, big data has changed the way social media marketing works, and the following is a list of some of these changes according to Michele Nemschoff, a digital marketing expert.


Via The Fish Firm
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Eric_Determined / Eric Silverstein's curator insight, September 18, 2013 1:30 PM

Businesses are trying to keep pace with the ongoing innovations in the marketplace, in the meantime consumers are more and more engaged via #mobile and other tools. Along the way a lot of valuable #Data is generated, therefore opportunities are abound if you can capture the right data and offer the right engagement for your #customers in return. 

 

" Experts say that 90 percent of all the data in the world right now was generated during the last two years. In addition, only 20 percent of this data is structured, or arranged in columns and rows which can be analyzed using traditional analytics tools.

As such, eighty percent of this data is “unstructured;”  pictures, videos or posts that come from sources like Facebook, YouTube and Instagram. These unstructured data represent people’s interests, opinions and activities, and if marketers can create insights out of these data by having the ability to store, administer and investigate them, then that’s a huge advantage for them.

Analysis of big social media data allows marketers to see relevant trends which allow them to create more personalized and highly customized content. People respond more to campaigns that are relevant to their needs and what they like, share and talk about."

 

 

santina kerslake's curator insight, September 19, 2013 10:09 AM

We share the info we can relate to so we need to create #marketing that is relevant