Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.
And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page?
Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.
See the infographic for all that essential sizing details...
Shopping on social media may not be big right now, but by 2015, it's expected to explode...
A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.
Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.
Facebook, Twitter, Pintrest and Google+ are all sites that are gaining popularity on the Web and employer know it, which is why it’s important to optimize Internet presence with some social media career tips.
As companies search for their next viable candidate, sifting through hundreds and thousands of resumes for the perfect one, a common deciding factor is their presence online. While it is important to make one’s presence known, some commit the seriously sinful acts online, consequently deterring any potential future with a company and even the dream job.
With a few online image-building tips and strategic planning, these infographics can help individuals fight off the status-sharing obsession as well as reveal what employers are looking for in candidates online-wise. The social media career tips also explain how people can Tweet, Like, Pin or Plus 1 to maximize hiring potential for their desired field...
San Francisco ChronicleMorning Advantage: Social Media Lessons from 123 Sesame Streetblogs.hbr.org (blog)Last week's presidential debate may very well go down in history as "the Big Bird debate,” thanks to the social media frenzy that ensued when ...
I’ve been giving a lot of thought to the idea of serendipity lately – no, not the frozen hot chocolate place in NYC, although that would be delicious in this... (Great blog post. How much is TOO SOCIAL?
There are a lot of great technology tools out there for teachers that can make it easier to connect with other educators, get ideas for classroom activities, and find inspiration.
One of the newest and best of these online tools is Pinterest, which has quickly become a favorite among educators. Using online “pinboards” teachers can save everything from photos to blog posts in one easily accessible and usable place.
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.
That said, the concept behind Facebook, LinkedIn, and other social networking tools isn’t new. These sites just give us new, easy-to use ways to do what we’ve always wanted to do online — exchange ideas and information. The Internet has always been social, and it always will be. Here’s a handy timeline that might dispel any further historical myths about the true nature of the Internet, and where we’re all going with it, together…
It costs an astonishing $650 billion per year to the economy when you while away at social media sites during your working hours!
How many times have you found yourself diving into your Twitter or Facebook while you should in fact be working?Accessing social media accounts while at work can be a serious drain on your productivity...
Per the infographic,social media at work costs an astonishing $650 billion per year. And it has been equally bad for students and workers- many more have been found to be spending 2x more time on Facebook than on exercising. For University students, nearly 3 hours are spent on social media sites and only 2 hours on studies, resulting in lesser grades.
As for workers, 1 in 10 are interrupted every 10.5 minutes by either a tweet, a Facebook update or even a simple instant message and it takes them 23 minutes to go back to work.
So, wonder if all this social media updates are worth it when it is causing such a big drain on the economy? Check out the infographic for the answers...
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.
This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...
Battle of the Sexes on Google There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.