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4 Metrics to Measure Social Media's ROI | ICT and E2.0 Indicators | Indicadores TIC y Economia 2.0

4 Metrics to Measure Social Media's ROI | ICT and E2.0 Indicators | Indicadores TIC y Economia 2.0 | Social Media ROI: articles and stats | Scoop.it
How do marketers begin to measure ROI in social media? After all, likes, follows, and repins are not among our usual business KPIs.

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Social Media ROI: articles and stats
Articles and statistics for #CMOs
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Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes | Business Insider

Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes | Business Insider | Social Media ROI: articles and stats | Scoop.it
New research shows that intelligence within Social Media streams is not utilized to the fullest,...

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Rescooped by Estelle Metayer from Social-Business-Marketing
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The ROI Of Social Media

The ROI Of Social Media | Social Media ROI: articles and stats | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


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Clare Chen's curator insight, April 4, 2013 3:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 8:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 6:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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The Social Media Conversion Funnel and ROI - Search Engine Journal

The Social Media Conversion Funnel and ROI - Search Engine Journal | Social Media ROI: articles and stats | Scoop.it
The naysayers are everywhere proclaiming ?There is no ROI in social media.? There are others proclaiming how successful and profitable social media is.

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Rescooped by Estelle Metayer from Social Media For U
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4 Metrics to Measure Social Media's ROI | ICT and E2.0 Indicators | Indicadores TIC y Economia 2.0

4 Metrics to Measure Social Media's ROI | ICT and E2.0 Indicators | Indicadores TIC y Economia 2.0 | Social Media ROI: articles and stats | Scoop.it
How do marketers begin to measure ROI in social media? After all, likes, follows, and repins are not among our usual business KPIs.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution | Social Media ROI: articles and stats | Scoop.it
Two-thirds of business managers agree that it is "important" or "very important" for their business to "analyze and glean insight from large data sets f...

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7 steps to calculating the ROI of your Social Media [Infographic]

7 steps to calculating the ROI of your Social Media [Infographic] | Social Media ROI: articles and stats | Scoop.it

Calculate SocialMedia ROI with Ignite Social Media’s Purchase Equivalency Calculator 

 


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Some More Thoughts On Social Media and ROI (Infographic)

Some More Thoughts On Social Media and ROI (Infographic) | Social Media ROI: articles and stats | Scoop.it
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Social Media Resources for Business: Infographics, Content, and ROI

Social Media Resources for Business: Infographics, Content, and ROI | Social Media ROI: articles and stats | Scoop.it
Sprout Social Insights Week in Review: Helpful social media resources for your business — covering topics like Facebook, Twitter, and more.

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