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What is Social Media? | Social Media of The Future!

What is Social Media? | Social Media of The Future! | Social Media Ripples | Scoop.it
What is Social Media? - We keep hearing social media thrown around over and over these days. You can’t turn on...
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Social Media Ripples
All you want to know about social media marketing
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Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | Social Media Ripples | Scoop.it

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 

 


Via Martin (Marty) Smith, The Fish Firm
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The Fish Firm's curator insight, February 12, 2013 5:44 PM

Thanks Marty!

A.W. Smith Law's curator insight, February 20, 2013 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable. 

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Social Media Has Changed What It Means To Be A Leader

Social Media Has Changed What It Means To Be A Leader | Social Media Ripples | Scoop.it

Despite its increasing popularity with employees, consumers, and as a source of competitive advantage, many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information.


Via The Fish Firm
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Coffee Beanies's comment, February 11, 2013 7:36 PM
Looking for fabulous facilitators globally to take our game into their country and start your own Empower In An Hour Clubs, please go to www.empowerinanhour.co.uk
Bastiaan Preseun's curator insight, February 12, 2013 3:11 AM

McKinsey rapport: many leaders still shy away from social media. They fear making a mistake, the  lack of control, and being overwhelmed by information.
Read more:  http://www.businessinsider.com/how-leaders-can-understand-social-media-2013-2#ixzz2Kfck5Xf6

youga fally mbengue's comment, February 12, 2013 5:23 AM
Hello. My name is Youga Fally Mbengue. I am Senegalese, 30 years old. I have discovered this wieb site and I see that I have found what I was loooking for. I followed English studies and I graduated in 2009 in American Literature and Civilization. Since 2009, I have been unemployed because of this wrong governmental system. For 4 years I have been looking for a job, in vain. I come now to discover to web site, I read the testimonial of successful work partners and I became convince by the possibilities you offer.
I am among the rarest Senegalese people who master the English Language and who are aware of the worldwide technological development. My love for the English Language, My lust for a job, and my understanding of the new world order are my assets to work with you.
I confess, I have no experience in Marketing, or Sale and I have never had a bank account but I really wish to work with you nomatter how. I send you attached the scanned copy of my passport to prove my words and make sure that I am not a scammer as there are in African countries.
I need someone to guide me step by step, hoping that I will be the first Senegalese to ever become a millionnaire working online.
Thank you for your assistance.
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Five Easy Ways To A Radical, Rocking & Revolutionary Website

Five Easy Ways To A Radical, Rocking & Revolutionary Website | Social Media Ripples | Scoop.it

It is an excellent idea to build a website that is interactive and successful. Why build one if your goal isn’t to gain attention from viewers, other media and to get feedback from your audience? Follow these five steps to help find your website success!


Via The Fish Firm
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Hoàng Tiến's comment, June 2, 2013 9:47 PM
Thanks for share this http://newvisionhotel.com
Hoàng Tiến's comment, June 2, 2013 9:47 PM
Thanks for share this http://newvisionhotel.com
Hoàng Tiến's comment, June 2, 2013 9:48 PM
Thanks for share this http://newvisionhotel.com
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Reaching Social SEO Outcomes With Four Action Steps

Reaching Social SEO Outcomes With Four Action Steps | Social Media Ripples | Scoop.it

Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action.

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Top 5 Business Books of 2012

Top 5 Business Books of 2012 | Social Media Ripples | Scoop.it
The best (and bestselling) business books of this year were mostly about exposing corruption.

Via The Fish Firm
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David Pearson's curator insight, January 23, 2013 2:14 PM

Read everything.  Stretch your mind constantly.

Dave Phillipson's comment, January 24, 2013 4:02 AM
The best isn't even listed: http://bernyd.com/
By a man who grew up around Napoleon Hill, Walt Disney, W. Edwards Deming, Earl Nightingale, Buckminster Fuller, W. Clement Stone (his father was their mentor & his org is www.GlobalCEOspaceINC.com)
Dave Phillipson's comment, January 24, 2013 4:03 AM
The best isn't even listed: http://bernyd.com/
By a man who grew up around Napoleon Hill, Walt Disney, W. Edwards Deming, Earl Nightingale, Buckminster Fuller, W. Clement Stone (his father was their mentor & his org is www.GlobalCEOspaceINC.com)
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Social Media Ripples | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Via The Fish Firm
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Tomek Pawliszyn's curator insight, February 3, 2013 6:00 AM

Great read!

LALÉ's curator insight, February 13, 2013 3:38 PM

Una buena gráfica del proceso creativo. Te ha pasado esto?

Jed Fisher's curator insight, February 19, 2013 1:03 PM

Off topic but nice article. Always good to remember that it is a "process" and it's ok to go up and down through the process.

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16 ways to use Pinterest for PR | Articles | Home

16 ways to use Pinterest for PR | Articles | Home | Social Media Ripples | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.

Via The Fish Firm
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Sara - momwithahook's comment, February 11, 2013 8:34 PM
@Rhonda Winston, Yes, definitely brings in more traffic and connections via Pinterest
Sang Hoon Moon's comment, February 11, 2013 10:30 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Louella Abner's curator insight, February 19, 2013 4:37 PM

Pinterest is on the rise in the social arena. If you are in business for yourself learn to use all the resources.

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Why Marketing Is Broken and How to Fix It

Why Marketing Is Broken and How to Fix It | Social Media Ripples | Scoop.it
The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for s...

Via The Fish Firm
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MindingYourBusiness's comment, January 23, 2013 1:40 PM
Marketing isn't broken. Big companies are just risk averse. Successful small businesses will always take the creative approach to marketing, because they have to (and they either don't have access to big data or don't know how to use it).
Bijaya Ghimire's comment, February 15, 2013 12:16 AM
http://volunteersummernepal.org/blood-donation-program
NfcSmartPoster1's curator insight, March 13, 2013 8:35 AM

Marketing Insight

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3 Effective Ways to Make Your Blog More Powerful Than Your Resume @DanielSharko

3 Effective Ways to Make Your Blog More Powerful Than Your Resume @DanielSharko | Social Media Ripples | Scoop.it

This post is one on personal branding and how a blog can communicate so much more than the typical resume. Though we still live in an age where the resume continues to be a necessary part of the employment cycle, if you want that competitive edge, having a blog will make all the difference; a welcomed addition to your employment strategy.


Via The Fish Firm
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marlin paz's comment, February 3, 2013 11:05 AM
interesting info
marlin paz's comment, February 3, 2013 11:05 AM
interesting info
Hatem Deif's comment, February 5, 2013 10:33 AM
interesting
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This week in social media (January 21-25, 2013)

This week in social media (January 21-25, 2013) | Social Media Ripples | Scoop.it
In social media, there is never a dull moment! Check out the list of headlines below. Facebook Facebook continues to test variations of Timeline layout (Inside Facebook) Facebook Developer Alerts C...

Via Cendrine Marrouat - SocialMediaSlant.com
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12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today

12 Brutally Honest Answers to Your Content Marketing Questions | Social Media Today | Social Media Ripples | Scoop.it
Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.

Via Cendrine Marrouat - SocialMediaSlant.com
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Google Plus: A Twitter conversation on Communities, profiles, and Authorship

Last year, I had the opportunity to be a guest on #AtomicChat, a weekly Twitter chat centered on content marketing and its importance in the digital world. The conversation was awesome, so when the Atomic Reach crew asked me to co-host again, I did not hesitate!

 

Tonight, for my second appearance, I talked about Google+ Communities, profiles, and Google Authorship. It was another great hour of insightful conversations — with some trolling thrown in the mix.

 

Here is the entire interview.


Via Cendrine Marrouat - SocialMediaSlant.com
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"Five Ways to Build Public Speaking into Your Marketing Plan"

"Five Ways to Build Public Speaking into Your Marketing Plan" | Social Media Ripples | Scoop.it

No news to buzz about? Speaking engagements to generate publicity.

Here are five tips for targeting -- and capitalizing on -- speaking opportunities:

 


Via The Fish Firm
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C. Selçuk Esendal's curator insight, January 15, 2013 11:14 PM

Foundation for ultimate success! Scoop it!

Patrick De Wijngaert's curator insight, January 21, 2013 1:21 PM

Build speaking into your marketing plan

Space Matrix's curator insight, February 8, 2013 6:10 AM

Chennai Modular Kitchen, Modular kitchen Chennai, Modular furniture Chennai

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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | Social Media Ripples | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm
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Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 9:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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"Five Ways to Build Public Speaking into Your Marketing Plan"

"Five Ways to Build Public Speaking into Your Marketing Plan" | Social Media Ripples | Scoop.it

No news to buzz about? Speaking engagements to generate publicity.

Here are five tips for targeting -- and capitalizing on -- speaking opportunities:

 


Via The Fish Firm
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C. Selçuk Esendal's curator insight, January 15, 2013 11:14 PM

Foundation for ultimate success! Scoop it!

Patrick De Wijngaert's curator insight, January 21, 2013 1:21 PM

Build speaking into your marketing plan

Space Matrix's curator insight, February 8, 2013 6:10 AM

Chennai Modular Kitchen, Modular kitchen Chennai, Modular furniture Chennai

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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | Social Media Ripples | Scoop.it

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

 

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.


Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm
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Salima SEGHIR's curator insight, January 24, 2013 1:01 AM

Des précisions intéressantes...

Lalita Krishna's curator insight, January 25, 2013 8:17 AM

Good synopsis.

Ruth Bass's curator insight, March 23, 2013 2:58 PM

add your insight...

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Social Media and Social Change: How Young People are Tapping into Technology

Social Media and Social Change: How Young People are Tapping into Technology | Social Media Ripples | Scoop.it

Today, 43% of the world’s population is 25 years old or younger. This young group is impatient and ready to change the world. Change for this generation “has everything to do with people and very little to do with political ideology,” according to a new global survey, Some 70% of young people believe that social media is a force for change, says the survey.


Via The Fish Firm
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The HUB's curator insight, January 21, 2013 8:02 AM

Today, 43% of the world’s population is 25 years old or younger. 

Billy R Bennett's curator insight, January 28, 2013 11:36 PM

HR leaders...thfuture the generation you must prepare for.

Arie Van Baarle's curator insight, March 23, 2013 4:19 PM
(null)
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What Klout Really Means and the Future of Social Media Influence

What Klout Really Means and the Future of Social Media Influence | Social Media Ripples | Scoop.it
A surprising number of people have no idea what Klout is and what their score may be. Essentially, Klout is a program that measures your web presence and

Via The Fish Firm
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Hrtyfg Dfgjnw's comment, January 21, 2013 9:10 PM
http://www.cheap-redbottomshoes-sale.com/
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Social-Media-and-the-Effect-on-Recruitment-INFOGRAPHIC

Social-Media-and-the-Effect-on-Recruitment-INFOGRAPHIC | Social Media Ripples | Scoop.it

Via The Fish Firm
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Juan Belmonte's comment, January 22, 2013 10:26 AM
Gracias por la aportación!
Helen Vincent's curator insight, January 24, 2013 2:34 AM

Business: Social media and recruitment

Jorge Luis Prado Morante's comment, September 28, 2013 10:38 AM
Me alegra que le haya gustado la información
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5 Types of Snack Size Content for Social Media Marketing Worth Considering

5 Types of Snack Size Content for Social Media Marketing Worth Considering | Social Media Ripples | Scoop.it
Written by Jeff Bullas Our attention spans and communication habits seem to be following the development path of micro-processors.

Via The Fish Firm
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Kevin Tu's curator insight, April 9, 2013 9:14 AM

this article pointed out a very common moden behaviour of comsumers which is that their communication habbit has shiffted from receving all messages and information to selective ones only and those are commenly the ones thats short. This article pointed out the importance of understanding people's communication behaviour and as a marketer, we should design ads thats fits the behaviour of comsumers which is make it easy for comsumers to understand and short. A good marketer should be able to understand how to be communicate effectivly with comsuers.

 

록시's comment, April 9, 2013 9:48 AM
But I reckon some of the ads on todays media are too short that it doesnt get any message across.
Theoni Paulse's comment, April 9, 2013 6:56 PM
As long as the ads that are short get to the point staright away and don't creat confusion between the brand and the message. Sometimes long ads drag on for too long and teh mesage is lost
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Killed By Tech @equalman @YouTube

Killed By Tech @equalman @YouTube | Social Media Ripples | Scoop.it

This is a great 1:15 watch! 


Via The Fish Firm
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ytegiadinh05's comment, January 29, 2013 1:33 AM
http://ytegiadinh.com.vn sách rẻ
hatem deif's curator insight, January 30, 2013 1:31 PM
great..thanks
The Fish Firm's curator insight, February 3, 2013 10:51 AM

This is a great 1:15 watch! Also, check out Care2Healthy 17 Creative Ways To Re-Use Your Phone Book http://sco.lt/7Yr3rN

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Mon Dieu! A 'Hashtag' Is Now A 'Mot-Dièse' In France : NPR

Mon Dieu! A 'Hashtag' Is Now A 'Mot-Dièse' In France : NPR | Social Media Ripples | Scoop.it
The decision was made by the agency charged with finding French alternatives to foreign-language terms

Via Cendrine Marrouat - SocialMediaSlant.com
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Pinterest Introduces 'News' Feature to Improve Content Discovery

Pinterest Introduces 'News' Feature to Improve Content Discovery | Social Media Ripples | Scoop.it

Via Giuseppe Mauriello, Cendrine Marrouat - SocialMediaSlant.com
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Mike Ellsworth's comment, February 4, 2013 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
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Pinterest ready to test new design

Pinterest ready to test new design | Social Media Ripples | Scoop.it
The Pinterest team announced on Monday that its main site would soon get a facelift.
The update, which will only be open to a limited number of users as a start

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, January 29, 2013 5:58 PM

The article also includes the latest stats on Google+ and Twitter.

Liz Escoto's curator insight, February 1, 2013 7:02 PM

Nice article about new design of Pinterest