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Scooped by Steven L. Johnson onto Social Media Return on Investment |
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This is a great post by Nick Horton not only for the example R (and SAS) code, but also because of the useful statistics lesson. Here's his intro:
"Simpson's paradox is always amazing to explain to students. What's bad for one group, and bad for another group is good for everyone, if you just collapse over the grouping variable. Unlike many mathematical paradoxes, this arises in a number of real-world settings."
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"A recent survey of 15,000 women about their use of social media affirmed the largely positive role it plays in their lives." No indication how the compares to men. 
Charles Rein's curator insight,
December 29, 2012 1:34 PM
Communication on one level continues and opens more communication on other levels. If you text your children they respond and eventually you might use the phone Delete the scoop?
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"Now, Google is not going to come out and say they are going back to the pre over-optimization days, so we all need to get ready to change our sites and do things the Google way. Below, you will see a video that outlines what you should do first in order to get your site ranking again in Google’s search engine. It is highly recommended that you start there and then follow the steps below in order to blog the way that Google wants you to blog." Delete the scoop?
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Advertising on Facebook has always been subtle. But GM wanted to do something bigger. To GM, Facebook's audience was interesting; its ad formats were not. Delete the scoop?
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Sympathy for GM.... Delete the scoop?
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GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage. Delete the scoop?
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Brands should be wary of attaching price tags to the products they pin on Pinterest, a new study indicates. Delete the scoop?
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This is a great post by Nick Horton not only for the example R (and SAS) code, but also because of the useful statistics lesson. Here's his intro:
"Simpson's paradox is always amazing to explain to students. What's bad for one group, and bad for another group is good for everyone, if you just collapse over the grouping variable. Unlike many mathematical paradoxes, this arises in a number of real-world settings."
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"This piece was put together by Jeff Bullas and selected by maxOz, a fellow curator.
I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.
**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.
Here's an excerpt:
The Social Media Universe
Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.
The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.
Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"
See article and infographics here: [http://bit.ly/zGYnAN]" Via janlgordon 
janlgordon's comment,
January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated! Jan 
Deborah Verran's comment,
January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
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Are you wondering how Twitter’s changes will impact your use of its network?
Recently, Twitter got a complete revamp that changed things drastically. Interestingly, it didn’t pump the social network with more and more features.
Ryan Sarver, Twitter’s head of API, explained it crisply: “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.”
This article will review all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them. Via Martin Gysler 
Martin Gysler's comment,
December 31, 2011 9:10 AM
Hey Tom, I have added the IB WordPress account to my scoop.it (I subscribed to the PRO account to do so...). Now I will share all my scoop.it to IB... it's my Happy New Year gift... :-) Cheers!
Tom George's comment,
December 31, 2011 1:50 PM
Hi Martin,
This is fantastic I am really happy to be collaborating and curating with you. I was away this morning getting things in order for our celebration this evening but I am honored. I have a little catching up to do. There are still some tech things to sort out but I will get it done. I look forward to collaborating, learning and sharing with you this year Martin. Happy New Year
Martin Gysler's comment,
January 1, 2012 11:52 AM
Hi Tom, I'm glad too and look forward to 2012 with confidence :-)
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Read 10 tips new community managers should use to ensure they maintain a good balance between internal and external responsibilities. Delete the scoop?
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Southwest Airlines, Whole Foods and Best Buy have built very different Twitter strategies. Who would have thought typing such short messages could be so tricky?
Via maxOz Delete the scoop?
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Best books of 2011 for social media, including social media marketing, content marketing, social CRM, B2B social, Facebook, Twitter, LinkedIn, job search, and more. Delete the scoop?
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Here are some good simple tips for best practices in managing your social media channels. Delete the scoop?
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Google+ Hangouts: Five creative ways businesses use Google+ hangouts to capture the attention of potential customers and grow their business. Delete the scoop?
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This is an email thread between me and a Facebook customer service agent named Neil about my request for a refund for 90 percent of the advertising we did with them recently. Delete the scoop?
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To get a return on your social media investment, you need both quality content on your websites and blogs as well as content that can be found through search results. This informative article by Adam Justice provides easy to follow tips on how to search engine optimize your content. Delete the scoop?
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On visiting the Facebook announcement of its CEO's wedding, I was served ads for insurance and heart attack prevention. Slightly inappropriate? Read this blog post by Chris Matyszczyk on Technically Incorrect. Delete the scoop?
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An Ad Age Insights report shows how to plan which platforms should get the investment and what to consider when creating internal social media guidelines. Delete the scoop?
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Here's some helpful tips for thinking through social media policy in your organization.
Even if you're not in a position to create one yet, this is a good set of tips on what should be in one. Delete the scoop?
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"While there are many benefits to using social media, having a Facebook page, a Twitter feed, and/or a Google+ account and regularly posting to them does not guarantee your small business social media success — that is, more customers and sales. You want to know the real secret to Facebook and Twitter success? Absorb these 6 Inconvenient Truths About Social Media." Delete the scoop?
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From janigordon:
"I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Excerpt:
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
Takeaway:
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi]" Via janlgordon
Tom George's comment,
January 4, 2012 9:54 PM
Hey Jan,
It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment,
January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time! 
maxOz's comment,
January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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Here are 5 Tools to ensure you're getting the maximum ROI from your social media efforts, and they won't break the bank! Delete the scoop?
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A comprehensive article on the subject, "how to create a Blog post." It gives you the procedures to be adopted to produce structured and professional articles... an amazing post! [note: Martin Gysler]
Content
This is the most important part of you blog post because it’s what your visitors have come for, so if you want them to enjoy it and come back, you need to make sure it’s up to a good standard. Having amazing knowledge is one thing, but if you can’t manage to organize it in a way that is easily understandable to your readers, then it’s completely wasted.
Planning
Before you even open up your website, you need to get yourself some good fashion pen and paper and start taking notes. Even if you don’t know the exact title of your post, you should atleast know what it’s going to be about, so put that in a circle in the middle of the page and work out from there with a spider diagram... Via Martin Gysler
Tom George's comment,
December 26, 2011 8:49 AM
Hey Martin,
I hope your holiday season is going great. Did you by chance see this yet http://www.curate.us Delete the scoop?
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Customer support platform Zendesk has released some interesting details in a 2011 study and infographic. The study shows that businesses and consumers are both using the social media platforms to communicate and customer support. Via Jonha Revesencio Delete the scoop?
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With so many Twitter tools out there, it's hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Via Daniel J Smith, ABroaderView Delete the scoop?
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