Social Media Resources & e-learning
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Good info about the evolving social media sphere
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How your brand can be part of the Pinterest experience

How your brand can be part of the Pinterest experience | Social Media Resources & e-learning | Scoop.it
How your brand can be part of the Pinterest experience
AlGonzalezinfo's insight:

Informative post from Pinterest.  Which of the stages below do you think Pinterest is most often used in?

 

Pinterest is a tool that people use to plan their lives— from what they’ll make for dinner this week to the someday vacation of their dreams.

 

To use Pinterest successfully for your brand, think about the interests your business has in common with your customers. For a food company, it might be cooking. For a travel company, it might be vacation planning. For an outdoor goods retailer, it’s likely helping people discover and go on great hikes.

 

Whatever the interest, people tend to pursue them through four stages:

1. Aspiration: the moment you get inspired to pursue a specific interest (say, taking up golf)

2. Anticipation: the phase where people look into the interest and start prepping to actually do it (like, researching golf clubs).

3. Participation: (this is the fun part!) when people actually participate in the interest they’ve decided to pursue (like, playing nine holes at a local course)

4. Reflection: where people reflect on the activity, maybe by taking a photo and framing it or sharing it on a social network

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Could LinkedIn give students an 'in' with college admissions?

Could LinkedIn give students an 'in' with college admissions? | Social Media Resources & e-learning | Scoop.it
With a lowered age requirement, LinkedIn hopes to welcome more teens. Its university pages aim to provide prospective students with info on how they're connected to a school and suggestions on how to achieve career goals.
AlGonzalezinfo's insight:

Good article, not just on how LI can help students get noticed by College Admissions professionals, but also about the need to behave on the social web, if teens want to go to college.  

 

From the article:

 

Starting this college admissions season, teens can use the professional networking site LinkedIn in two ways: to research universities and to create profiles highlighting accomplishments that would otherwise be hard to include in a traditional application. LinkedIn made these features possible by lowering the age requirement for users to 14 in the United States and by launching what it calls university pages.

 

 

University pages offer basic stats about a college, but also leverage the power of a user's LinkedIn network. When you a view a page you can instantly see how you're connected to the university. Perhaps you know alumni who graduated in a subject in which you're also interested.

 

"People have said I want to be an astronaut when I grow up and there was never a way to see that footprint or that pathway to get into becoming an astronaut," said John Hill, LinkedIn's higher education evangelist. "We give you that through data and that becomes aspirational."

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The new model of Latino leadership

The new model of Latino leadership | Social Media Resources & e-learning | Scoop.it

Julián Castro, the young mayor of San Antonio, follows the new model of Latino leadership

AlGonzalezinfo's insight:

Are Latinos void of top leadership?

 

Do Latinos need a national voice that brings them together?

 

A recent survey by The Pew Hispanic Center noted that  “The job for a national Latino leader is open.”

 

 

The survey found that over 64% of Latinos cannot identify a national Latino leader. Similarly, the National Institute for Latino Policy found that Latinos could not agree on a national voice and instead identified 27 distinct leaders. Supreme Court Justice Sonia Sotomayor was the highest with 20%.

 

Does this mean Latinos are void of the very leadership we need to move forward as a people?


!Jamas! Nothing could be further from the truth! The gains Latinos have made in the past 50 years bears witness to the work of thousands and thousands of leaders across the countries.

 

In fact – watch out – because Latinos are forging a new model of leadership. One that is people-oriented, community-based, and participatory. Latino leadership is not concentrated in one voice or in only a few people. Instead, Latino leadership is inclusive. It is leadership by the many.

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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Social Media Resources & e-learning | Scoop.it

Why should you use Google+?There are lots of good reasons


Via Lauren Moss, Cambridge Marketing College
AlGonzalezinfo's insight:

Excellent read.  Here is a highilight:

 

2. Google+ Authorship is becoming a filter for quality content

Google has been fighting a war against bad quality content for most of its existence. Content that is poor quality and irrelevant but rises to the top of search results because of clever manipulation of the underlying Google search algorithm does a disservice to Google’s brand – and they know it.

 

Enter Google Authorship, a method of connecting your Google+ profile to your blog and other places where you publish content on the web, so you can help Google find your quality content.

When you set up Google Authorship and tie your content to your Google+ profile, you make it easier for Google to track social signals associated with your content, such as when other Google+ users +1 your content or reshare it or engage in discussion around it.


Read more at http://www.business2community.com/google-plus/3-compelling-reasons-can-longer-afford-ignore-google-0670455#QYTG7Oxig3yYxkw5.99

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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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Infographic: 25 Awesome Social Media Tools - Marketing Technology Blog

Infographic: 25 Awesome Social Media Tools - Marketing Technology Blog | Social Media Resources & e-learning | Scoop.it
It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.

Via Anthony Burke
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25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter

25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter | Social Media Resources & e-learning | Scoop.it

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.


Via Lauren Moss, Cambridge Marketing College
AlGonzalezinfo's insight:

Very cool to see these products and technlogies in this Inforgraphich format.   I had forgotten some of these.   8-)

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Fiona MacDonald's curator insight, November 5, 2013 2:03 PM

Oof, I feel old now! I can hardly remember what I did on a PC before the internet was available and yet I was always on them!

Shonisani Masidwali's curator insight, November 6, 2013 1:57 AM

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

Jenny Bourbiel's curator insight, November 6, 2013 8:49 PM

When did you jump onto the technology bandwagon? 

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Driving Revenue w/ Social, Content, Marketing Automation

Slides of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013. 


Via Ally Greer
AlGonzalezinfo's insight:

Fantastic resource here.  The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!

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Neil Ferree's curator insight, October 3, 2013 10:23 AM

Content Marketing Automation and 10 Techniques You Should Know

theclairbyrd's curator insight, October 10, 2013 4:21 PM

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

Marc Kneepkens's curator insight, November 2, 2013 4:43 PM

Great presentation.

How about using strategies like this to find funding? Creativity impresses investors.

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Think HR Isn’t Monitoring Your Social Media? Think again #INFOGRAPHIC

Think HR Isn’t Monitoring Your Social Media? Think again #INFOGRAPHIC | Social Media Resources & e-learning | Scoop.it
Sevnty five percent of recruiters are required to do online research on prospective employees. That’s crazy.

Via Brian Yanish - MarketingHits.com, John van den Brink
AlGonzalezinfo's insight:

very interesting Infographic!

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Tap Into the Power of Google+ Hangouts For Your Business

Tap Into the Power of Google+ Hangouts For Your Business | Social Media Resources & e-learning | Scoop.it
Google+ Hangouts are an effective way to share content, via live video stream. This is an overview of the practical application of Google+ Hangouts.

Via Penelope, AlGonzalezinfo
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Penelope's curator insight, October 17, 2013 9:24 PM

 

Lately, I've been curious about Google+ Hangouts, since I was invited recently to hang out with a well-known author for one hour as she answered questions.

 

She made herself available to her readers to answer any question they wanted to ask. I thought, "What a unique way to connect with your fans."

 

And it was.

 

I didn't actually attend the hangout session, but it was recorded, so I was able to download an MP4 of the entire session, as well as a PDF of the session.

 

How can you use this for your book promotions? Let me count the ways:

 

o Meet and greet - Say "hi" to your READERS

o Find out WHO they are

o Award PRIZES while you're live to create excitement!

o FOLLOW UP with each and every person who attended

o Invite them back again when you release a NEW BOOK

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

To find out how to set up your own hangout:  http://thefutureofink.com/google-hangouts-part-1/

 

AlGonzalezinfo's curator insight, October 18, 2013 5:52 AM

Excellent scoop and insight Penelope.

 

From the article:

 

Possible Uses for Google+ Hangouts

There are many uses for Google+ Hangouts. Here are just a few ideas. You may find that you get additional ideas, which you may want to write down, or ideally, scroll down to share as a comment to this blog post:

Panel discussionsVirtual eventsBook talksSharing PowerPoint presentationsScreen sharing



Read the rest of this article on The Future of Ink:http://thefutureofink.com/google-hangouts-part-1/

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How To Keep Up With Social Media [INFOGRAPHIC]

How To Keep Up With Social Media [INFOGRAPHIC] | Social Media Resources & e-learning | Scoop.it
Keeping up with different social networks can be a challenge for brands so we provide some statistics and excellent examples. (Is your #socialmedia #marketing strategy covering all of its bases? Stay up to speed or you could be missing out!

Via John van den Brink
AlGonzalezinfo's insight:

I would have never guessed that asking  "retweet" would actually increase RTs!

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How People Read Online [Infographic]

How People Read Online [Infographic] | Social Media Resources & e-learning | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 

 

To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss
AlGonzalezinfo's insight:

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

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At Dot's curator insight, October 10, 2013 8:53 AM

La imagen y el grosor (bold) sí que important!

Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

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15 Years of Google Search - Blog About Infographics and Data Visualization - Cool Infographics

15 Years of Google Search - Blog About Infographics and Data Visualization - Cool Infographics | Social Media Resources & e-learning | Scoop.it

Google Search is turning 15. Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words...


Via Jeff Domansky
AlGonzalezinfo's insight:

Wonderful article AND example of a great infographic!

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How (And Why) Teachers Should Blog - Edudemic

How (And Why) Teachers Should Blog - Edudemic | Social Media Resources & e-learning | Scoop.it
You may not have considered it. You may have tried but given up. Here's some insight into why teachers should blog and keep learning.

Via L. García Aretio, juandoming, Adelina Silva
AlGonzalezinfo's insight:

Excellent article on the value of bloging for teachers adn their students.

 

 

Below is my favorite, which reason(s) stand our for you?

 

Promote Engagement Among StudentsTeachers should blog because blogging is a great tool that offers heavy engagement in the students body. Teachers can start a discussion on any topic and ask students to share their open-minded thoughts. They can share their opinions not only during the class session but also outside the classroom.
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Ivon Prefontaine, PhD's curator insight, September 28, 2013 1:23 PM

I think it is one tool in an increasingly diverse toolchest. We need to be mindful and attentive. What works best here?

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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Social Media Resources & e-learning | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss, Lynnette Van Dyke
AlGonzalezinfo's insight:

Excellent resource for those of us working LinkedIN into our social web strategy. 

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Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

Felice Kimbrew's curator insight, October 27, 2014 1:07 PM

LinkedIn is an extremely professional social media website. I know a friend who gained a professional opportunity just by posting his personal qualifications on LinkedIn. Great site!

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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media Resources & e-learning | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
AlGonzalezinfo's insight:

Excellent resource from Julien Rio.  Thanks Julien! 

 

From the post:

 

You should only move to Social Media when you want to build up your brand, when you have sufficient resources to reply your customers online, when you have sufficient manpower to post content regularly and when you are keen to know your customers better and accept their feedback.

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The next billion consumers will not have lived in a world without s...

The future of business. Still think social media is a fad? The next billion consumers will never have lived in a world without it.
AlGonzalezinfo's insight:

Fantastic slideshare!  Thanks to Dionne Kasian-Lew for sharing it with me!

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Growing Up with Social Media: Cyber Bullying, Relationships and Support

Growing Up with Social Media: Cyber Bullying, Relationships and Support | Social Media Resources & e-learning | Scoop.it
As society hurtles towards its increasingly digital fut… (Growing Up with Social Media | Cyber Bullying, Relationships and Support: http://t.co/9IHOcPUZzx #LETTERBOX #SocialMedia)...

Via John van den Brink
AlGonzalezinfo's insight:

What an amazing example of how to use the Infographic format to share relevant information in a visual way.  #infographic

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Ivon Prefontaine, PhD's curator insight, November 8, 2013 1:07 PM

Is a steady diet healthy?

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Is Facebook the Place to Say It? - The Conversation - The Chronicle of Higher Education

Is Facebook the Place to Say It? - The Conversation - The Chronicle of Higher Education | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Relevant and intriguing post by Chad Abushanab.  

 

Here is my favorite section:

 

We need to foster an environment of inclusivity. And while social networking gives the impression of being just that, we have to keep in mind whether we are including the right people—the people who will most benefit—in our conversations.


No matter how much personal progress you feel you’re making when discussing a student’s shortcoming online, the fact is you are deliberately excluding the student—forcing his educational needs into the corner while your particular pedagogical gripes are addressed and spotlighted.


Don’t get me wrong—as educators we have a commitment to personal-professional and intellectual growth. But in the case of the off-the-cuff Facebook rant, we are using nameless students as vehicles for our conversations, which are, for the most part, very public and prone to indiscretion.

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The Rise and Fall of the World’s 10 Most Valuable Brands

The Rise and Fall of the World’s 10 Most Valuable Brands | Social Media Resources & e-learning | Scoop.it
Coca-Cola gets knocked out of the top spot by Apple in Interbrand’s Best Global Brands survey
AlGonzalezinfo's insight:

Very interesting infographic here.  I wonder how much the social web factors into the brand recognition strategy of these companies.

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The future of podcasting -- Will video kill the radio star? - Schaefer Marketing Solutions: We Help Businesses {grow}

The future of podcasting -- Will video kill the radio star? - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Resources & e-learning | Scoop.it
Podcasting has seen a resurgence in popularity. What does the future hold? Let's look at some surprising data and trends that might provide a clue
AlGonzalezinfo's insight:

Interesting data on podcasting and its future

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Search Engine Optimization (SEO) | Common Craft

Search Engine Optimization (SEO) | Common Craft | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Great video on SEO by a great service, Common Craft.  

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How To Embed Content From Twitter, Facebook and Google+ Posts -

How To Embed Content From Twitter, Facebook and Google+ Posts - | Social Media Resources & e-learning | Scoop.it
Detailed How-To article about embedding more than just a Youtube video: Embed content on Google+, Facebook and Twitter.

Via Brian Yanish - MarketingHits.com, Stefano Principato
AlGonzalezinfo's insight:

Very useful, thank you!

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Stefano Principato's curator insight, October 16, 2013 11:51 AM

It’s easy to embed content is an easy way to give your readers a richer reading experience. 

HiddenValleyRVPark.com's curator insight, January 6, 2014 6:22 AM

Make your website and blog more interesting with embedded posts directly from Facebook, G+ and Twitter (and get some new traffic on them as well.)

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10 Fun Tools To Easily Make Your Own Infographics - Edudemic

10 Fun Tools To Easily Make Your Own Infographics - Edudemic | Social Media Resources & e-learning | Scoop.it
People love to learn by examining visual representations of data. That's been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics?
AlGonzalezinfo's insight:

Piktochart is my favorite but Dipity looks cool!

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Use Infographics for Better Interaction | Best PSD to HTML

Use Infographics for Better Interaction | Best PSD to HTML | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Want to know more about infographics?  Here is a good article on the basics PLUS an very good example on Responsive Design.

 

 

From the article:

 

Infographics have become modern way of presenting a complex data in a simplified and visually appealing manner. They turn information into design created with an innovative idea.

 

Infographics have become quite popular and successful way to interpret data to the target audience in an effective manner. This practise has led to increased story telling images that picturize graphs and bars to present various statistics.


Infographics are the simplest arrangement of complex data in the form of text or images, they help the viewers to visualise a particular piece of information with ease.

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The Trends In Social That Will Change How Leaders Create Content

The Trends In Social That Will Change How Leaders Create Content | Social Media Resources & e-learning | Scoop.it

Simply word vomiting your expertise on a blog or website doesn’t make you a thought leader. Readers won’t flock to your content just because you’ve written it.


Via Kenneth Mikkelsen
AlGonzalezinfo's insight:

I really appreciated the insight on this article about sponsored content.  From the article:

 

LinkedIn’s sponsored posts have been highly effective for content sharing up to this point, too. They have actually outperformed standard LinkedIn CPC ads. Before crafting an article, think about how it will fit into the context of your social media distribution efforts.

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