One would have to live under a rock not to realize that social media has swept the nation, but rather than becoming static in its more mature phases, stats from Edison Research show social media is still evolving in ways you ...
Online games can help to encourage sustainable behaviour by appealing to people's desire for competition.
It's not news that social media helps us project an enhanced version of ourselves, enables us to win approval from friends and strangers, and in our atomised world, feel part of a wider community.
Increasingly, it's also helping us fulfill another basic human desire: to win. Online games with points and prizes are where it's at – not just for business but for political campaigns, charity giving, tackling obesity, quitting smoking.
Many of those concerned with climate change and the challenge of how to motivate people to adopt energy-saving behaviours are already seeing the potential for appealing to our selfish selves through online competition. .........
Enabling information-sharing among peers is as important as the competitive element says founder of Student Switch Off, Neil Jennings. "Stimulating peer-to-peer communication of messages via social media gets the messages out much further and faster."
Since attending the Google Teacher Academy in April, I have been trying to learn as much as possible about each Google application. The result? I am realizing how little I actually knew about these tools and how tragically I was underutilizing them!
TED Talks As you surf the Web, information is being collected about you. Web tracking is not 100% evil -- personal data can make your browsing more efficient; cookies can help your favorite websites stay in business.
Blended Learning is not so much an innovation as it is a natural by-product of the digital domain creeping into physical boundaries. As digital and social media become more and more prevalent in the life of learners, it was only a matter of time before learning became “blended” by necessity.
Companies worldwide utilize “travel” as a means of gathering corporate employees and holding communication and education seminars. By holding seminars, companies are able to plan a mastermind round table of business leaders, executives within the company and industry. These types of events are helpful for teaching classes, launching new product lines or building company cohesiveness. Many companies go so far as to setup an event website for the program. Event sites, also referred to as specialty sites, are a simple way to explain the event, provide all pertinent event information (venue, address, telephone number), a contact email and links to booking sites for both transportation and accommodations close to the event site. Event sites can help a travel coordinator track attendees. By using the site as the email client in exchanges with prospective attendees, it is easier to remain organized. On the even site all registration fees, hotel/motel fees and any other costs associated with the event can be posted. This makes it easier to register, handle the accommodations which in-turn leads to a better response to the event.
Many companies run Twitter, Facebook or YouTube accounts to supplement their other offline and online marketing activities, yet few have understood that social media is quickly becoming as important a customer service channel, as it is a marketing opportunity.
Social media is a channel that few organisations feel they can completely ignore, with stats from Nielsen revealing that nearly four in five active internet users visit social media sites or blogs. However, few companies have grasped just how fundamentally social media will transform their relationships with their clients over the next few years.
Today's more empowered customer wants conversation with brands and personal service from brands in the channel of his or her choice, which is often Facebook or Twitter. This trend is quietly obliterating the line between marketing and customer service.
Excerpted from the article by Nicholas Herold on Darwin Ecosystem Blog:
"There are a lot of great pieces on the techniques and tools of content curation, and almost all of them include some version of do’s and don’ts.
This is the way I think about content curation: If you were a museum curator, you would be thinking about 1. Your audience; 2. Your theme; 3. Find pieces that would work in that context; 4. Acquire the pieces; 5. Plan the space for the exhibit; 6. Advertise, and 7. Install.
Obviously there are major differences between curation in a museum and on the Internet.
The most important difference is the time scale: events on the Internet are new every picosecond.
In almost every other important respect, the role of the museum curator is the same as that of a content curator on the Internet. The 7 steps above are all the same, except the context is a bit different: you still need to plan how you’re going to exhibit what you’ve acquired.
Curation is a tool to get people who are interested in your field to come to you and regard you as a trusted source.
First, the Do’s:
1. Do pay attention to your subject: Keep on top of your topic.
2. Do give credit to others where you get stuff from: in a world where SEO credit comes from others, it makes sense to scratch their backs, and give them a reason to scratch yours.
3. Do find interesting content to share.
4. Do share the content in context: It’s not enough to post the relevant content, you have to say why you think this is important.
Now for the Don’ts:
1. Don’t appropriate—curate. This means that you should not take someone else’s work. It’s okay to quote small portions of text or visuals, but grabbing the content and resposting it as you own is appropriating, in other words, stealing.
2. Don’t forget your audience. A while back I tweeted something that was a bit controversial and unrelated to my topic and lost about a third of my followers.
3. Don’t pitch your product by pretending it’s the content you’re curating. If someone feels you are only interested in selling, you will lose followers.
If you look around the web at any blog or website these days they all seem to have social sharing buttons installed as default in a bid to drive more traffic Could Twitter And Facebook Sharing Buttons Actually Be Losing You Traffic?