In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing...
Seize the high ground. Establish your brand on positive attributes like “making meaning,” “doing good,” “changing the world,” and “making people happy”--not doing in your competition.
Create one message. It's hard enough to create and communicate one branding message; however, many companies try to establish more than one because they are afraid of being niched and want the “entire” market. “Our computer is for Fortune 500 companies. And, oh yes, it's also for consumers to use a home.” Face it, Volvo can't equal safety and sexiness, and Toyota can't equal economical and luxuriousness.
Strive for humanness. Great brands achieve a high level of humaness. They speak to you as an individual, not as part of a market. It's “my iPod.” “My Macintosh.” “My Harley Davidson.” “My bottle of Coke.”
The rumors are true: Microsoft and Salesforce are burying the hatchet and teaming up to bring native apps to Windows and Windows Phone and Salesforce data into Office 365.
For those of us doing CRM analysis, this is a very interesting read.
From the post:
But it certainly makes sense that Microsoft wouldn't want to encourage competition with its own Dynamics CRM product. For Salesforce's part, it puts new tools into the hands of its existing customers and can potentially drive adoption of its core CRM product by validating their existing Office investments.
And as a brief aside, Benioff noted that the ExactTarget marketing cloud, acquired by Salesforce for $2.5 billion last year, will continue to be hosted on Microsoft Azure, while Salesforce as a whole will be extending its use of the Microsoft SQL Server database management product.
It's certainly going to be interesting to see where this partnership goes.
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.
“Patience is bitter, but its fruit is sweet.” ― Jean-Jacques Rousseau
Nowadays, we are far removed from the ’80s, when there was no Internet, instant messaging or Skype phone calls. This is affecting all of us and in particular the younger generation which has grown accustomed to being bombarded with fast-turnover information; they filter it instantly without paying much attention to its meaning.
Our whole society is becoming instantaneous, just like instant messaging, instant photography, instant news, instant coffee and so forth. We are unwilling to decipher any complicated messages, wanting things simple and fast. Depth and nuance are out the window.
The biggest weakness of today’s generation is impatience...
The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.
... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”
This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....
A new breed of business travelers is demanding connectivity and green initiatives from hotels.
A new breed indeed! It is all about social web and connectivity for the next generation of business travelers!
From the article:
They're social animals.
While many worried that with the onslaught of communication tools like e-mail and texting kids would grow up without the ability to connect face-to-face, it turns out that millennials are all about socializing and networking.
Thus you'll find an increasing number of hotels engaging their guests with regularly scheduled events such as happy hours, wine tastings and pool parties.
Taking networking a step further, when it opened last year, New York's TRYP By Windham Times Square South became the first U.S. hotel to partner with a social media app called LobbyFriend, which encourages hotel guests to connect and socialize with one another during their stays.