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INFOGRAPHIC: How Safe is The Cloud?

INFOGRAPHIC: How Safe is The Cloud? | Social Media Resources & e-learning | Scoop.it
There are benefits in using cloud technologies - cost savings, improved productivity, etc. But - just how safe is the cloud?

Via Peter Azzopardi, Brian Yanish - MarketingHits.com, John van den Brink
AlGonzalezinfo's insight:

Good information on this graphic, especially about the security threat from employees and contratctors

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Mike Ellsworth's curator insight, February 21, 2013 1:47 PM

Yeah, I've wondered about denial of service attacks and the cloud. Could cost you a bunch if you pay by the cycle . . .

Social Media Resources & e-learning
Good info about the evolving social media sphere
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What is Content Marketing?

A little dated but good summary of the main components of content marketing for the social web.

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How to Find the ROI in Social | Ted Rubin

How to Find the ROI in Social | Ted Rubin | Social Media Resources & e-learning | Scoop.it

In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing...


Via Jeff Domansky
AlGonzalezinfo's insight:

Great resource!

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Jeff Domansky's curator insight, June 15, 10:48 PM
Ted Rubin offers a thoughtful look at social media ROI.
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The Art of Branding by Guy Kawasaki

AlGonzalezinfo's insight:

Good tips from thought leader @GuyKawasaki. 


Here are 3 highlights:


  • Seize the high ground. Establish your brand on positive attributes like “making meaning,” “doing good,” “changing the world,” and “making people happy”--not doing in your competition.

  • Create one message.  It's hard enough to create and communicate one branding message; however, many companies try to establish more than one because they are afraid of being niched and want the “entire” market. “Our computer is for Fortune 500 companies. And, oh yes, it's also for consumers to use a home.” Face it, Volvo can't equal safety and sexiness, and Toyota can't equal economical and luxuriousness.

  • Strive for humanness.  Great brands achieve a high level of humaness. They speak to you as an individual, not as part of a market. It's “my iPod.” “My Macintosh.” “My Harley Davidson.” “My bottle of Coke.”
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Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Why You NEED Social Media Landing Pages (Not Just a Homepage!) | Social Media Resources & e-learning | Scoop.it

With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your a…


Via Stefano Principato
AlGonzalezinfo's insight:

This image is classic.  We spend so much time on social that we may forget to pay enough attention to the landing page, which could be the most important phase of the "call to action".  


Love this!

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Salesforce and Microsoft team up on mobile, Office 365

Salesforce and Microsoft team up on mobile, Office 365 | Social Media Resources & e-learning | Scoop.it
The rumors are true: Microsoft and Salesforce are burying the hatchet and teaming up to bring native apps to Windows and Windows Phone and Salesforce data into Office 365.
AlGonzalezinfo's insight:

For those of us doing CRM analysis, this is a very interesting read. 


From the post:


But it certainly makes sense that Microsoft wouldn't want to encourage competition with its own Dynamics CRM product. For Salesforce's part, it puts new tools into the hands of its existing customers and can potentially drive adoption of its core CRM product by validating their existing Office investments. 



And as a brief aside, Benioff noted that the ExactTarget marketing cloud, acquired by Salesforce for $2.5 billion last year, will continue to be hosted on Microsoft Azure, while Salesforce as a whole will be extending its use of the Microsoft SQL Server database management product.  


It's certainly going to be interesting to see where this partnership goes. 

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Why You Should Forget Facebook

Why You Should Forget Facebook | Social Media Resources & e-learning | Scoop.it

Has Facebook got you fooled?Are you chasing likes for your brand page? Checkout the decline in FB reach from 2012 to 2013 above!


AlGonzalezinfo's insight:

Ever since Facebook started its "News Feed Algorithm" in 2013 I became disinterested in it.   This article does a great job on how FB changes have affected the reach of the content you post.  


It appears that less than 4% of people are seeing your updates in their newsfeed!  


Here are some options from the post.  


3. Switch your social media focus

There are many other social media networks that will drive traffic to your blog and website that you don’t have to pay for. These include Twitter, Linkedin, Google+ and Pinterest to name a few.


There are a couple of channels that have surprised me over the last 6 months. They are Flipboard (is starting to drive more traffic than Facebook) and even the often forgotten Stumbleupon.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Social Media Resources & e-learning | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky, Cambridge Marketing Colleges
AlGonzalezinfo's insight:

This is a truly useful resource!

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Ali Anani's curator insight, April 20, 9:16 PM

Time shrinks and so is online content

Carol Isakson's curator insight, April 21, 5:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

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Inboud Marketing. From strangers to the brand to promoters...

Inboud Marketing.  From strangers to the brand to promoters... | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

From academia to corporate, marketers need to attract, engage strangers to the brand. 


In Marketing, we create the best "hook" and cast the widest "net" to Attract the best prospects.  


We then we need to pass that information to those who Convert and Close.


 That is where the CRM AND good communications takes over.  


After we Close, all stakeholders participate in the process of Delighting and Stewarding. 


The graphic displays a number of tools that all stakeholders can collaborate on, in order to execute and partner via the process of inbound marketing.

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Content Marketing in 1 Easy Image

Content Marketing in 1 Easy Image | Social Media Resources & e-learning | Scoop.it
Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin…

Via Stefano Principato
AlGonzalezinfo's insight:

I am a big fan and practitioner of content marketing.  This is a wonderful resource!

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Stefano Principato's curator insight, March 30, 7:48 AM

Incredible infographic on content marketing

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How To Improve Your Blog Writing Skills

How To Improve Your Blog Writing Skills | Social Media Resources & e-learning | Scoop.it

There is a myth that I encounter frequently that you are either a good writer or a bad writer. I do not believe this to be true.


In this article, I would like to share my experience and give you advice on how you can all improve your writing skills. I hope you find them useful.


Via Stefano Principato
AlGonzalezinfo's insight:

As a busy prefessional and blogger, I can't sustain all the practices included in the article.  The 3 that I can sustain are:


~Getting back to basics

~Removing the filler

~Evaluating my writing


If I had more time, I would do the rest, but, if you are like me, these three are critical.



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Stefano Principato's curator insight, March 26, 7:24 AM

You should try and get into the habit of writing most days. I do not believe that your writing will improve much by writing one or two short five hundred word blog posts a week.


You need to write frequently and reach a point where writing becomes second nature.

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Social Campaigns in #HigherEd

AlGonzalezinfo's insight:

This is a bit hard to follow with only the slides but there is very good information on this slides for anyone working with Social Media in Higher ed. 

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Powerful Lessons from Everyday Life: You Can’t Hurry Love—No, You’ll Just Have to Wait

Powerful Lessons from Everyday Life: You Can’t Hurry Love—No, You’ll Just Have to Wait | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Wonderful post here but Hoda Maalouf, @MaaHoda.  


Great story and message:



“Patience is bitter, but its fruit is sweet.” ― Jean-Jacques Rousseau


Nowadays, we are far removed from the ’80s, when there was no Internet, instant messaging or Skype phone calls. This is affecting all of us and in particular the younger generation which has grown accustomed to being bombarded with fast-turnover information; they filter it instantly without paying much attention to its meaning.

Our whole society is becoming instantaneous, just like instant messaging, instant photography, instant news, instant coffee and so forth. We are unwilling to decipher any complicated messages, wanting things simple and fast. Depth and nuance are out the window.


The biggest weakness of today’s generation is impatience...  

Read the rest at:


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Social Media Resources & Tools

Social Media Resources & Tools | Social Media Resources & e-learning | Scoop.it
10 Hottest Social Media #Marketing Trends Watch Out This 2014 #Infographic
AlGonzalezinfo's insight:

Good resources quoted here.  Interesting predictions.  Not sure about the use of QR codes though...

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3 Good Reasons to Use Infographics for Branding - Piktochart Infographics

3 Good Reasons to Use Infographics for Branding - Piktochart Infographics | Social Media Resources & e-learning | Scoop.it
Infographics are graphical summations of a wall of text. Here are some reasons why you need to start making infographics for branding your company.
AlGonzalezinfo's insight:

So true... 


Here are 3 reasons as to why you should jump on the bandwagon and use infographics for branding:

  • It’s easier to consume
  • It boosts brand advocacy
  • It’s proven, the numbers say so


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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Social Media Resources & e-learning | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.


... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”


This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....


Via Jeff Domansky
AlGonzalezinfo's insight:

Great read. 

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Jeff Domansky's curator insight, June 13, 11:56 PM

Trending. Back to the future when it comes to advertising.

Tahar Mehenni's curator insight, June 16, 3:43 AM

http:www.globallshare.com/globaltadjer

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Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I

Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Excellent trends data here on social and online education.


From the post:


Education

-1/3 of 4-year college grads say they weren’t prepared for their jobs.


-4/5 Americans said that education issues are extremely important to them.


-Multiple online learning platforms have seen over 50% growth in 2014.


-Education startups are expanding with direct-to-consumer products, leading to mass adoption and lower distribution costs.


-25 million Americans are now learning second languages thanks to online education programs like Duolingo, making for a 14X increase from 2013.


The increase in online learning tools leading to the ease of attaining new knowledge is a notable advancement in the education system of America.


Increasing numbers of students with or without college degrees are expanding their expertise online and becoming more aware of the issues that exist in the modern world of education.

 

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SEM Guide: How to Do SEO The Right Way

SEM Guide: How to Do SEO The Right Way | Social Media Resources & e-learning | Scoop.it
Search Engine Optimization (SEO) has come a loooong way. When blogging started to catch on, around 2006, many people scrambled to learn the dark arts of SEO: meta tags, keyword stuffing, backlink bui…

Via Stefano Principato
AlGonzalezinfo's insight:

Excellent scoop here by @steprincipato.  I have been looking for an article that connects SEO and a simple process for researching and using Keywords, and this is definitely a good one!!


I like the focus on the need for "Epic Content"  and the 3 steps process at the end.

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The makings of a modern business hotel

The makings of a modern business hotel | Social Media Resources & e-learning | Scoop.it
A new breed of business travelers is demanding connectivity and green initiatives from hotels.
AlGonzalezinfo's insight:

A new breed indeed!  It is all about social web and connectivity for the next generation of business travelers!


From the article:


They're social animals.


While many worried that with the onslaught of communication tools like e-mail and texting kids would grow up without the ability to connect face-to-face, it turns out that millennials are all about socializing and networking.



Thus you'll find an increasing number of hotels engaging their guests with regularly scheduled events such as happy hours, wine tastings and pool parties.



Taking networking a step further, when it opened last year, New York's TRYP By Windham Times Square South became the first U.S. hotel to partner with a social media app called LobbyFriend, which encourages hotel guests to connect and socialize with one another during their stays.


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Turning Followers Into Leaders

Turning Followers Into Leaders | Social Media Resources & e-learning | Scoop.it

Via Kenneth Mikkelsen, Roger Francis
AlGonzalezinfo's insight:

I was doing a session and a participant recommended this to me.  I need to get it.  

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Kenneth Mikkelsen's curator insight, April 25, 1:28 AM

Best-selling author of "Turn the Ship Around! How to Create Leaders at Every Level" David Marquet talks about How Great Leaders Serve Others at TEDxScottAFB. 

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Toxic Leaders Interview conducted by George Reed, of Leadership Studies at the USD - YouTube

Toxic Leaders Interview conducted by George Reed, Associate Professor of Leadership Studies at the University of San Diego

Via Susan Bainbridge
AlGonzalezinfo's insight:

This a wonderful interview, once you get to it.  The introduction is long  but you can skip ahead around 2:30 to get to the interview.  


I truly admire Dr. Lipman-Blumen and totally agree with her views on what the media causes and her perspective on why toxic leaders get ahead. 


One of my favorite parts is when she asks the audience how many of them have experienced a toxic leader and the majority of the audiences raises the hands. 


Long but worth the time!  

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george_reed's curator insight, April 19, 11:17 AM

Jean Lipman-Blumen is a wonderful person and a world-class scholar. This interview was part of a graduate course where the students prepared the questions and introductions while I played the host. They read her work before the class. We later turned off the lights and camera and engaged in a wonderful dialogue. 

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10 Useful Social Networking Usage Statistics and Insights for 2014

10 Useful Social Networking Usage Statistics and Insights for 2014 | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Some of these are very surprising.  For example:


3. Facebook is ageing. 45% of Internet users aged 65+ use Facebook.


4. Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.


5. Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).

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Infographic: Still a Ways to Go to Close Women's Leadership Gap - NBC News

Infographic: Still a Ways to Go to Close Women's Leadership Gap - NBC News | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

What do you think is the biggest obstacle for women in the workplace today? 


I am loving this infographic!

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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Social Media Resources & e-learning | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Cambridge Marketing Colleges
AlGonzalezinfo's insight:

Very helpful information on the article and the Inforgraphic. 



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Nicoletta Gay's curator insight, March 29, 12:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Media Resources & e-learning | Scoop.it

via @NewYorker


Via Gregg Morris
AlGonzalezinfo's insight:

Great post from @mkonnikova on the findings of Wharton Professor  Jonah Berger on the different variables that provokes readers to share stories.  


  • The title drew me to click on the story from a scoop.it collection.


  • The content provoked me to share it  8-)...


From the  post:


===================


 Articles that evoked some emotion did better than those that evoked none—an article with the headline:


BABY POLAR BEAR’S FEEDER DIES”


did better than:


TEAMS PREPARE FOR THE COURTSHIP OF LEBRON JAMES.” But happy emotions:


(“WIDE-EYED NEW ARRIVALS FALLING IN LOVE WITH THE CITY”)


outperformed sad ones:


(“WEB RUMORS TIED TO KOREAN ACTRESS’S SUICIDE”).


===================


The post is at: http://www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you.html?mobify=0

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APIntd's curator insight, March 10, 1:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 3:54 AM

Good Read

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Bloom's Digital - Web 2.0

Bloom's Digital - Web 2.0 | Social Media Resources & e-learning | Scoop.it
TOUCH this image to discover its story. Image tagging powered by ThingLink

Via Ana Cristina Pratas
AlGonzalezinfo's insight:

Lots of info in each step.  Still working my way through it.  

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Siti Noraisha Mohamed Senin's curator insight, March 3, 6:01 AM

Bloom's Taxonomy accompanied with useful websites that make it easier to carry out the various levels.

Maria Richards's curator insight, March 29, 1:31 PM

A brilliant tool for all educators.

Linda Buckmaster's curator insight, April 14, 7:55 PM


TOUCH this image to discover its story. Image tagging powered by ThingLink


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8 Step Social Media Blueprint

8 Step Social Media Blueprint | Social Media Resources & e-learning | Scoop.it

I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well.


Via Stefano Principato
AlGonzalezinfo's insight:

Excellent model for implementing Pomotional Campaigns on the social web!  Very happy to see that Measurement is a key component!  

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Stefano Principato's curator insight, January 27, 3:41 AM

Social media is a long-term strategy and as such you need commitment within your organization to succeed.