This is the second Chapter of the Social Learning Handbook. What are social media? Social technologies, aka social media, are a new breed of technologies that have emerged over the last few years ...
Via Jan Carey
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Good info about the evolving social media sphere
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Rescooped by AlGonzalezinfo from Building Social Media in Schools onto Social Media Resources & e-learning |
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A little dated but good summary of the main components of content marketing for the social web. 
Kamakshi Rajagopal's comment,
April 23, 5:08 PM
Hi there! We are conducting a survey on education-related topics on Scoop.IT at the Open Universiteit in the Netherlands and could really use your help. Would you like to join our experiment? You can sign up here: http://bit.ly/14QR9oa Thanks for your participation!!!
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Technology has changed the way we plan and Via TechinBiz, Ray Weaver, AlGonzalezinfo Delete the scoop?
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Bringing social media (in its many forms) into the classroom has become a Really Big Thing. With all of that information out there, its interesting to also see who is using it and to what degree. Via Jan Carey
AlGonzalezinfo's insight:
From the article:
A Few Takeaways
~96% of students with internet access report using social networking technologies
~59% of students who use social networking talk about education topics online, 50% talk specifically about schoolwork
~Skype, YouTube, and Facebook are the most popular social networking sites used in schools
~59% of schools say their students use social networking for educational purposes
~Only 27% of schools have an online community for their teachers and administrators Delete the scoop?
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Olvidate de la publicidad para siempre y descubre las claves del blogging para transformar tu blog en el próximo caso de éxito, y permitirte de ganarte la vid Via Juan Jesús Baño Egea, Lydia Gracia, Noemí Benaches Bernadàs, Madres de Día Pamplona
AlGonzalezinfo's insight:
Muy interesante. 
Lydia Gracia's curator insight,
June 3, 4:06 AM
El Blog: claro ejemplo de que sin contenido de valor añadido no se llega a "nada" en la Red. Gracias a Franck por añadir que es un trabajo que requiere constancia pero no abandonarlo todo, ya que sólo si se tiene un objetivo de vida satisfactoria se puede llegar a ser productivo: ¡abajo el "burn out! trabajar para vivir pero no vivir para trabajar. En definitiva: presentación recomendable e inspiradora. 
Víctor V. Valera Jiménez's curator insight,
June 10, 8:44 PM
Esa es la pregunta del millón... ¡a ver si esta presentación en Slideshare nos ayuda a resolver el misterio en estos tiempos tan necesitados! Delete the scoop?
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There's a chart on this that you really need to see.
AlGonzalezinfo's insight:
From the article:
Some are already calling it the iWatch. Perhaps you remain unconvinced about the merits of such an idea.
If that's the case, there's a chart you really need to see. It's from Kleiner Perkins partner and former Internet analyst Mary Meeker's latest presentation on the state of the technology industry. It shows what, exactly, the average smartphone user is looking for when he or she checks their phone ~150 times per day. Read more: http://www.businessinsider.com/apples-iwatch-will-be-a-huge-hit-2013-5#ixzz2Unxb3OwI Delete the scoop?
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No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. Via Susan Bainbridge Delete the scoop?
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Amy Melendez's curator insight,
June 11, 9:21 AM
T-Tapp Tips: "Putting the Organs in Place" followed by "Half Frogs" helps prevent groin injury. I have used it to rehab professional football players who already had groin injuries. Do regular abdominal crunches after "Putting the Organs in Place" and "Half Frogs" and feel how much more effective they are. I usually do 30 regular crunches with 15 cross-over crunches to each side.- Teresa Tapp Delete the scoop?
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There’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?” Via Stefano Principato
AlGonzalezinfo's insight:
This is truly a great resource! From the article:
If what you wrote down resembles any of these …
“We empower your software decisions.” “I don’t sell products and services; I sell results — my guarantee.” “We help companies find their passion and purpose.” “We are the leading [insert your service here] provider.” “We give XX% off for new clients.”“This site has the solution your company is looking for.”
Then it’s very likely your marketing campaigns are underperforming from poorly-crafted value propositions that are also likely leaving some serious leads and revenue on the table. 
Stefano Principato's curator insight,
May 21, 6:12 PM
Take a moment to ask yourself, "Can I clearly and succinctly state the core value proposition of the product or service that I am marketing?” and write down you answer. 
Justin Bruce's curator insight,
May 21, 7:23 PM
You can't be everything to eveyone!
When developing marketing strategies for new clients we often come across this problem. They say the offer great service, a great product at a great price. Well that's just not good enough!
These values are mandatory, if you dont offer above, close your doors and do something else cause its only a matter of time before someone else (around the world) offers your market the same thing.
It's difficult to convonce clients to see the value in owning a niche as opposed to owing a small share of a huge market. The striongest argument in my opinion is if you own a niche, you also own the opinion leaders, innovators and early adopters. These are the aspirational segment that we all want to or end up mimiking. Own them and half your work is done. They will market for you as advocates of your brand.
How???
1. match what you offer with what they want 2. segment and target
This article from b2bleadblog.com will help with clearly defining what you offer...and it's NOT everything, it's not great service, price and product. It's the passion for striving to be the best at one thing and all teh other things that go along with that.
If you want help developing value propositions, unique selling propositions, segmentation strategies, market research, etc contact me at justin (at) jb.net.au
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Mind mapping is a method that works for quite a lot of people. Brain storming, idea mapping, thought generation, think tanks – call it what you will. Traditionally done on large pieces of paper, why not use your iPad to create mind maps? You could use these for your own purposes, or “convert” those large flip charts into a smaller, digital version. Via Baiba Svenca
AlGonzalezinfo's insight:
I use mind mapping all the time and look definitely look into these apps. 
Janet Ilko's curator insight,
May 25, 10:31 AM
Want to look at this more closely as a tool for my students. 
John McDermott Neill's curator insight,
May 25, 2:03 PM
Some interesting apps included in this list. All I need now are some ideas! Delete the scoop?
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Presentation on digital storytelling in the EFL classroom from Tegucigalapa conference, May 2008 Via Ariana Amorim
AlGonzalezinfo's insight:
This is FANTASTIC! Delete the scoop?
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Why images are so important if you are trying to get your content to the Facebook News Feed and how to optimize them Via David Blundell
AlGonzalezinfo's insight:
Another great example of how the infographic format makes it easy to deliver information for the author and easy to learn for the consumer of the information. 
Suzanne Schumacher's curator insight,
May 13, 7:44 AM
More about the magical, image dominated news feed. Delete the scoop?
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AlGonzalezinfo's insight:
Love this... 
gdecugis's comment,
May 9, 11:30 AM
@Larry: isn't that what our "create a newsletters" function does? To see it go to one of your topics and click on Manage.
Gilbert Faure au nom de l'ASSIM's curator insight,
May 25, 3:08 AM
from current contents and reprint requests to now! eugene garfield, what do you think of changes of scientific virtual networking? Delete the scoop?
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![A Visual Guide To Staying Safe On Social Media [Infographic] | Social Media Resources & e-learning | Scoop.it](http://img.scoop.it/mndhV_50Zm1CYUGWy8ca1jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Staying safe on social media isn't easy. Social networks want a LOT of your information. Here's a visual guide to what you can (and can't) post. Via Gust MEES, Sue Myburgh, Lynnette Van Dyke, God Is.
AlGonzalezinfo's insight:
Excellent resource! Thanks Ed! 
John Thurlbeck, FCMI FRSA's curator insight,
June 14, 4:40 AM
As an emerging leader in the digital age, connecting with people is also about being visible in the 'social media' milieu ~ here's a very helpful infographic about some of the potential dangers of being active in social media. 
Ivon Prefontaine's curator insight,
June 14, 8:57 AM
This is important for students who are just out there and, for that matter adults. 
Dr. Debra Harper, Ed.D.'s curator insight,
June 16, 10:09 PM
Extremely important to educate all about dangers to individual lives when posting personal information--especially vulnerable children. Delete the scoop?
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Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center.... Via Jeff Domansky, Cambridge Marketing Colleges
AlGonzalezinfo's insight:
Like the saying goes, Content is GOLD. What location is to real estate, content is to marketing.
Content, Content, Content. :)
From the article:
Let’s not kid ourselves.
Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content.
We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do. Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content.
Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why... 
Jeff Domansky's curator insight,
May 30, 2:16 PM
If you're a content marketer, you'll want to note these five reasons why content needs to be a key part of your digital marketing strategies. it's a thoughtful read. Delete the scoop?
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Looking to take your presentations online? These 20 online presentation tools will help improve your slides so you can wow your audience. Via Lisa Johnson , Ariana Amorim
AlGonzalezinfo's insight:
Excellent resource, I especially lke the one on Prezi. Delete the scoop?
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A social media command center is a dedicated area where a company can monitor and engage in social conversation around their brand and market. Via Susan Bainbridge
AlGonzalezinfo's insight:
Very interesting read. I took the time to download the Clemson pdf, sign of things to come...
From the article:
What are some uses of social media command centers?
~Connect with key decision makers. Dell uses their command center to connect with IT leaders to uncover helpful information in order to better understand customers.
~Give executives an at-a-glance look at the social health of your brand. Cisco installed a 2-screen kiosk in front of their CEO and CMO’s offices so company leaders can keep one eye on the brand.
~Stay connected. Clemson University’s command center was used by student researchers to monitor conversations about academics, NCAA athletics, alumni and student activities, and community programs.
~Serve as the platform for your crisis communications plan. American Red Cross staff and digital volunteers listen to online conversations, interacting directly with people who need help or have questions.
~Inform content strategy and development. Edelman Digital is the interactive arm of the world’s largest independently-owned public relations firm. They’ve set up their own Social Intelligence Command Center (SICC), which monitors the social web to gather data for many activities, including content strategy and development. 
Andrew Smith's curator insight,
June 2, 1:41 PM
Companies always need to remember that Social Media centres need to keep focused upon the need to create dynamic content to engage. If they are spending most of their time answering customer service issues regarding their brands then focus needs to centred on correcting those service issues and then concentrate on generating new news. 
Andreas Kuswara's comment,
June 11, 9:07 PM
interesting, not sure how many would have the luxury to have such center. it has to be tied to a more traditional corporate management function to justify setting one up, probably.
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AlGonzalezinfo's insight:
7. Get feedback from people you trust.
The advice and encouragement of others helps keep your "brand development" on target. Philip Styrlund, CEO of The Summit Group, recommends setting up a "board of directors"--a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board. 8. Be authentic, even a bit risky.As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. "Don't assume that being authentic will turn people off," she explains. "Nobody is interested in working with a cookie cutter." 
Jason HJH.'s curator insight,
April 28, 10:05 PM
Be cautious with point 5 because it gives you excuses to be lazy and not update your site on your own. Otherwise this is a very good and actionable list. 
Anthony Burke's curator insight,
May 31, 5:00 AM
Great checklist for creating an online personal brand for individuals or for businesses of any size - this is now a must in the digital age and economy Delete the scoop?
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For authors who want to use their own home equipment to narrate an audio version of their own books, or if you want to record your kids reading their favorite stories for posterity, you can do it with a microphone, and iPad and GarageBand. Via John Evans, Lee Hall
AlGonzalezinfo's insight:
Mostly Mac based but a good resource 
Claudia M. Reder's curator insight,
May 26, 12:58 PM
What a great idea for ELLs. Buddies can create audiobooks for those who want to hear and read the stories they themselves have written.
Another way to share our stories. 
Lee Hall's curator insight,
May 29, 3:17 PM
Children are also willing to practice reading before they record which helps improve fluency. Delete the scoop?
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According to today’s infographic, writing can serve as a calming, meditative tool. Stream of conscious writing exercises, in particular, have been identified as helpful stress coping methods. Keeping a journal, for example, or trying out free-writing exercises, can drastically reduce your levels of stress. Via Dennis T OConnor, Christine Heine
AlGonzalezinfo's insight:
Excellent Infographic. I find that when I write during the most painful or challenging times, the writing helps me understand myself better and, many times, I write my best stuff. 
Sarah McElrath's curator insight,
June 3, 8:11 AM
Love that writers' can activate other people's brains by telling stories -- readers experience it as if they have lived it first hand. Ah, the power of a great story. 
Katy Del Castillo's curator insight,
June 3, 9:26 AM
I totaly agree. I think and I prove with myself and my students when they write they remember more. 
MyKLogica's curator insight,
June 17, 9:53 AM
Muy interesante y recomendable este recorrido sobre los efectos de la escritura en nuestro cerebro. Delete the scoop?
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Here's our take on some popular approaches to Presentation Design seen in some work by great presenters. Enjoy! Download here for a Tweet!: http://goo.gl/eV54K Via Baiba Svenca
AlGonzalezinfo's insight:
Great resource 
Miriam Gilbert's curator insight,
May 30, 5:47 AM
This works as a great summary reminder of tools, tips and tricks to make you communication (not just presenations!) more compelling Delete the scoop?
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Via Robin Martin
AlGonzalezinfo's insight:
As usual, another great scoop by Robin Martin. This one is VERY helpful to me right now. Thanks Robin.
From the article: 3. Use Google Alerts To Identify Clips, Comment Opportunities and Fresh News This last tool is something more people know about: Google Alerts. It’s typically used so that you get an email every time news about your client hits the Internet. Most set up alerts for the company name, stock symbol, executive names, brand or product names, etc. It allows them to capture a copy of the clip and monitor mentions. (Learn to set up Google Alerts here – it is also under the “More> Specialized Search” area.) However, most PR pros don’t think to use alerts in another way: to identify news articles where they can post a client comment. When a news article hits that is relevant to your client and you aren’t taking part in it, posting a comment is a great way to join the conversation. Delete the scoop?
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If you’re interested in learning something new, this article is for you. Broken down by subject and/or category, here are several top-notch self-education resources I have bookmarked online over the past few years. Via Jose Luis Yañez
AlGonzalezinfo's insight:
Luis, éste es un artículo fantástico, gracias!
From the article: English and Communications
Open Yale Courses (English)– Open Yale Courses provides lectures and other materials from selected Yale College courses to the public free of charge via the internet.
Writing Guidelines for Engineering and Science Students – These guidelines for engineering writing and scientific writing are designed to help students communicate their technical work.
MIT Writing and Humanistic Studies – The MIT Program in Writing and Humanistic Studies gives students the opportunity to learn the techniques, forms, and traditions of several kinds of writing, from basic expository prose to more advanced forms of non-fictional prose, fiction and poetry, science writing, scientific and technical communication and digital media.
Many more areas of study and resources are available on the article.
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AlGonzalezinfo's insight:
Excellent resource, especially for many of us who are doing research on gaming apps! Thanks Linda.
From the article:
The 11 basic needs are gaining knowledge, gaining and improving skills, feeling competent, persevering through hard times, creating tools, managing danger, regulating emotions, competing for rewards, cooperating for rewards, caring for loved ones, and satisfying the senses with pleasant inputs (sights, smells, sounds, etc.). In the model they will each be referred to by their relevant nouns. Only “satisfying the senses with pleasant inputs” is called “Optimal Choice” because that is the purpose of satisfying our senses. They help us make the best choice by making us feel attracted to “good” things and repelled by “bad” things. 
Imersia's comment,
May 5, 5:14 PM
Doesn't mention the physiological benefits of gaming, e.g. release of endorphins etc. Gaming can have a huge positive effect on people's emotions through release of brain chemicals, of course when undertaken at moderate levels:)
William Emeny's curator insight,
May 9, 12:59 PM
I am personally a big fan of 'gamification' and the motivational benefits to learning it brings. The work of Prof James Paul Gee is particularly brilliant. Here's a superb summary of the psychology behind why kids find video games so engaging. Delete the scoop?
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The consumer electronics industry has gotten pretty boring lately. That's not to say the new products that have debuted recently are boring, but we're definitely in a period marked by iteration. Ea...
AlGonzalezinfo's insight:
Thanks Zach, we will see if you are correct.
From the article:
I like that Google is trying new things and I like that it is preparing to launch an intriguing new device that will jostle the dormant consumer electronics industry. But when all is said and done, Google Glass will probably have much more in common with the Segway than it does with the iPad. Delete the scoop?
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AlGonzalezinfo's insight:
VERY COOL! 
Neli Maria Mengalli's curator insight,
May 6, 8:29 PM
If you thought that distance learning was a product of today, then you would be mistaken. In fact, the first distance learning program on record took place in 1728, when a local teacher by the name of Caleb Phillips advertised shorthand correspondence lessons offered by mail! By 1800, the growth of the U.S. Postal Service brought about an increase in the number of distance learning correspondence courses in the country. Delete the scoop?
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This is a truly comprehensive article with a TON of structured information. Very good resource for readers at any level of expertise in the topic.