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The Shift to Visual Social Media - 6 Tips for Business [Infographic] | Socially Sorted

The Shift to Visual Social Media - 6 Tips for Business [Infographic] | Socially Sorted | Social Media Resources & e-learning | Scoop.it

How Can Your Business Leverage the Power of  Visual Social Media?

In this Infographic, we have highlighted 6 Easy Actionable Tips that you can take now in your social media marketing to leverage the power of visuals online.  Scroll down to the end of the post for more detail about these must-do “visual” actions that will help you to stay top of mind with your ideal clients on social media:


Via Penelope
AlGonzalezinfo's insight:

The infographic is a bit text heavy, definitely recommend reading the article. 

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Penelope's curator insight, January 29, 2013 2:27 PM

 

Has there been a tectonic shift from Plain Jane social medial to stunning VISUAL social media? I can only speak for myself when I say that I love looking at visual aids. I loved it in high school (what a refreshing change from a boring history lecture) and I love it as an adult. If I can learn something by glancing at a picture in a few seconds vs. reading a big, long article, I'm all in! Plus, this could explain the popularity of the new social media star--Pinterest.

 

How about this stat: In 2012 alone, we have seen You Tube pass 4 BILLION Daily Video Views and Pinterest became the 4TH LARGEST driver of traffic WORLDWIDE!

 

Here are 6 Easy Actionable Tips for leveraging the power of visual marketing for greater reach and engagement with your readers.

 

1) SHOW, don't tell (if possible) This includes pictures, images, infographics, videos, graphics, slideshows and animations.

 

2) Create ORIGINAL, visual content (take pictures of you and your books, create some new images using quotes, checklists, tutorials, infographics, videos, slideshare presentations!)

 

3) SHOWcase the Story of you and your books (Images = Emotion and Connection)

 

4) CROWDsource Visual Content (ask your network to help you out)

 

5) ADD back the Words (sometimes a picture needs explaining)

 

6) MIX it up! (overlay text on photos, tweet, pin, facebook) Go back to tip #2 for advice on how to do this.

 

There is a beautiful infographic in the article, as well as quite a few examples and the explanations that you can pull from on how to create your very own visual social media for your author platform.

 

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic

 

Penelope's comment, January 29, 2013 5:33 PM
That it is, Al. Thanks for your insight.
Social Media Resources & e-learning
Good info about the evolving social media sphere
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What is Content Marketing?

A little dated but good summary of the main components of content marketing for the social web.

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10 Useful Social Networking Usage Statistics and Insights for 2014

10 Useful Social Networking Usage Statistics and Insights for 2014 | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Some of these are very surprising.  For example:


3. Facebook is ageing. 45% of Internet users aged 65+ use Facebook.


4. Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.


5. Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).

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Infographic: Still a Ways to Go to Close Women's Leadership Gap - NBC News

Infographic: Still a Ways to Go to Close Women's Leadership Gap - NBC News | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

What do you think is the biggest obstacle for women in the workplace today? 


I am loving this infographic!

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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Social Media Resources & e-learning | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Cambridge Marketing Colleges
AlGonzalezinfo's insight:

Very helpful information on the article and the Inforgraphic. 



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Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Media Resources & e-learning | Scoop.it

via @NewYorker


Via Gregg Morris
AlGonzalezinfo's insight:

Great post from @mkonnikova on the findings of Wharton Professor  Jonah Berger on the different variables that provokes readers to share stories.  


  • The title drew me to click on the story from a scoop.it collection.


  • The content provoked me to share it  8-)...


From the  post:


===================


 Articles that evoked some emotion did better than those that evoked none—an article with the headline:


BABY POLAR BEAR’S FEEDER DIES”


did better than:


TEAMS PREPARE FOR THE COURTSHIP OF LEBRON JAMES.” But happy emotions:


(“WIDE-EYED NEW ARRIVALS FALLING IN LOVE WITH THE CITY”)


outperformed sad ones:


(“WEB RUMORS TIED TO KOREAN ACTRESS’S SUICIDE”).


===================


The post is at: http://www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you.html?mobify=0

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APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 6:54 AM

Good Read

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Bloom's Digital - Web 2.0

Bloom's Digital - Web 2.0 | Social Media Resources & e-learning | Scoop.it
TOUCH this image to discover its story. Image tagging powered by ThingLink

Via Ana Cristina Pratas
AlGonzalezinfo's insight:

Lots of info in each step.  Still working my way through it.  

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Siti Noraisha Mohamed Senin's curator insight, March 3, 9:01 AM

Bloom's Taxonomy accompanied with useful websites that make it easier to carry out the various levels.

Maria Richards's curator insight, March 29, 4:31 PM

A brilliant tool for all educators.

Linda Buckmaster's curator insight, April 14, 10:55 PM


TOUCH this image to discover its story. Image tagging powered by ThingLink


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8 Step Social Media Blueprint

8 Step Social Media Blueprint | Social Media Resources & e-learning | Scoop.it

I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well.


Via Stefano Principato
AlGonzalezinfo's insight:

Excellent model for implementing Pomotional Campaigns on the social web!  Very happy to see that Measurement is a key component!  

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Stefano Principato's curator insight, January 27, 6:41 AM

Social media is a long-term strategy and as such you need commitment within your organization to succeed.

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Brands – Be Relevant or Get Relegated to Yahtzee Room! #infographic

Brands – Be Relevant or Get Relegated to Yahtzee Room!  #infographic | Social Media Resources & e-learning | Scoop.it

Via Brian Yanish - MarketingHits.com, Amy Melendez
AlGonzalezinfo's insight:

Excellent Infograpic on the ROI of engaging with customers!

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The ROI of Social Media (Is social media marketing effective) Infographic

The ROI of Social Media (Is social media marketing effective) Infographic | Social Media Resources & e-learning | Scoop.it

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media...


Via Khaled El Ahmad, Ammar Mohammed , John van den Brink
AlGonzalezinfo's insight:

Great information, and, as always, it all comes down to having clear objectives!  Are you aiming for brand awareness, engaging customers, increase sales? 

 

Define those objectives first, then look for information such as the insight provided in this graphic to help you develop an evaluation plan for Social Media.

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The 20 Most Powerful Storytelling Videos of 2013

The 20 Most Powerful Storytelling Videos of 2013 | Social Media Resources & e-learning | Scoop.it
Animated videos are quickly becoming a leading medium of choice for impactful story telling. That's hardly surprising, considering how difficult it is to grab -
AlGonzalezinfo's insight:
A great list of engaging videos done by creatively illustrating data. Info graphics are wonderful and can be even more impactful as short videos.
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How your brand can be part of the Pinterest experience

How your brand can be part of the Pinterest experience | Social Media Resources & e-learning | Scoop.it
How your brand can be part of the Pinterest experience
AlGonzalezinfo's insight:

Informative post from Pinterest.  Which of the stages below do you think Pinterest is most often used in?

 

Pinterest is a tool that people use to plan their lives— from what they’ll make for dinner this week to the someday vacation of their dreams.

 

To use Pinterest successfully for your brand, think about the interests your business has in common with your customers. For a food company, it might be cooking. For a travel company, it might be vacation planning. For an outdoor goods retailer, it’s likely helping people discover and go on great hikes.

 

Whatever the interest, people tend to pursue them through four stages:

1. Aspiration: the moment you get inspired to pursue a specific interest (say, taking up golf)

2. Anticipation: the phase where people look into the interest and start prepping to actually do it (like, researching golf clubs).

3. Participation: (this is the fun part!) when people actually participate in the interest they’ve decided to pursue (like, playing nine holes at a local course)

4. Reflection: where people reflect on the activity, maybe by taking a photo and framing it or sharing it on a social network

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Robin Martin's curator insight, January 7, 9:22 PM

Thanks for sharing Al...I love Pinterest!

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Could LinkedIn give students an 'in' with college admissions?

Could LinkedIn give students an 'in' with college admissions? | Social Media Resources & e-learning | Scoop.it
With a lowered age requirement, LinkedIn hopes to welcome more teens. Its university pages aim to provide prospective students with info on how they're connected to a school and suggestions on how to achieve career goals.
AlGonzalezinfo's insight:

Good article, not just on how LI can help students get noticed by College Admissions professionals, but also about the need to behave on the social web, if teens want to go to college.  

 

From the article:

 

Starting this college admissions season, teens can use the professional networking site LinkedIn in two ways: to research universities and to create profiles highlighting accomplishments that would otherwise be hard to include in a traditional application. LinkedIn made these features possible by lowering the age requirement for users to 14 in the United States and by launching what it calls university pages.

 

 

University pages offer basic stats about a college, but also leverage the power of a user's LinkedIn network. When you a view a page you can instantly see how you're connected to the university. Perhaps you know alumni who graduated in a subject in which you're also interested.

 

"People have said I want to be an astronaut when I grow up and there was never a way to see that footprint or that pathway to get into becoming an astronaut," said John Hill, LinkedIn's higher education evangelist. "We give you that through data and that becomes aspirational."

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The new model of Latino leadership

The new model of Latino leadership | Social Media Resources & e-learning | Scoop.it

Julián Castro, the young mayor of San Antonio, follows the new model of Latino leadership

AlGonzalezinfo's insight:

Are Latinos void of top leadership?

 

Do Latinos need a national voice that brings them together?

 

A recent survey by The Pew Hispanic Center noted that  “The job for a national Latino leader is open.”

 

 

The survey found that over 64% of Latinos cannot identify a national Latino leader. Similarly, the National Institute for Latino Policy found that Latinos could not agree on a national voice and instead identified 27 distinct leaders. Supreme Court Justice Sonia Sotomayor was the highest with 20%.

 

Does this mean Latinos are void of the very leadership we need to move forward as a people?


!Jamas! Nothing could be further from the truth! The gains Latinos have made in the past 50 years bears witness to the work of thousands and thousands of leaders across the countries.

 

In fact – watch out – because Latinos are forging a new model of leadership. One that is people-oriented, community-based, and participatory. Latino leadership is not concentrated in one voice or in only a few people. Instead, Latino leadership is inclusive. It is leadership by the many.

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From strangers to the brand to promoters...

From strangers to the brand to promoters... | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

From academia to corporate, marketers need to attract, engage strangers to the brand and then ensure customers and partners are delighted. 


Here are a number of ways how to do via the process of inbound marketing.

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Content Marketing in 1 Easy Image

Content Marketing in 1 Easy Image | Social Media Resources & e-learning | Scoop.it
Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin…

Via Stefano Principato
AlGonzalezinfo's insight:

I am a big fan and practitioner of content marketing.  This is a wonderful resource!

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Stefano Principato's curator insight, March 30, 10:48 AM

Incredible infographic on content marketing

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How To Improve Your Blog Writing Skills

How To Improve Your Blog Writing Skills | Social Media Resources & e-learning | Scoop.it

There is a myth that I encounter frequently that you are either a good writer or a bad writer. I do not believe this to be true.


In this article, I would like to share my experience and give you advice on how you can all improve your writing skills. I hope you find them useful.


Via Stefano Principato
AlGonzalezinfo's insight:

As a busy prefessional and blogger, I can't sustain all the practices included in the article.  The 3 that I can sustain are:


~Getting back to basics

~Removing the filler

~Evaluating my writing


If I had more time, I would do the rest, but, if you are like me, these three are critical.



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Stefano Principato's curator insight, March 26, 10:24 AM

You should try and get into the habit of writing most days. I do not believe that your writing will improve much by writing one or two short five hundred word blog posts a week.


You need to write frequently and reach a point where writing becomes second nature.

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Social Campaigns in #HigherEd

AlGonzalezinfo's insight:

This is a bit hard to follow with only the slides but there is very good information on this slides for anyone working with Social Media in Higher ed. 

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Powerful Lessons from Everyday Life: You Can’t Hurry Love—No, You’ll Just Have to Wait

Powerful Lessons from Everyday Life: You Can’t Hurry Love—No, You’ll Just Have to Wait | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Wonderful post here but Hoda Maalouf, @MaaHoda.  


Great story and message:



“Patience is bitter, but its fruit is sweet.” ― Jean-Jacques Rousseau


Nowadays, we are far removed from the ’80s, when there was no Internet, instant messaging or Skype phone calls. This is affecting all of us and in particular the younger generation which has grown accustomed to being bombarded with fast-turnover information; they filter it instantly without paying much attention to its meaning.

Our whole society is becoming instantaneous, just like instant messaging, instant photography, instant news, instant coffee and so forth. We are unwilling to decipher any complicated messages, wanting things simple and fast. Depth and nuance are out the window.


The biggest weakness of today’s generation is impatience...  

Read the rest at:


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Social Media Resources & Tools

Social Media Resources & Tools | Social Media Resources & e-learning | Scoop.it
10 Hottest Social Media #Marketing Trends Watch Out This 2014 #Infographic
AlGonzalezinfo's insight:

Good resources quoted here.  Interesting predictions.  Not sure about the use of QR codes though...

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The Importance Of Properly Managing Your Social Profiles

The Importance Of Properly Managing Your Social Profiles | Social Media Resources & e-learning | Scoop.it
2013 was filled with Social Media blunders and we've collected some of the best mishaps, whilst looking at what you can do to avoid them this year.
AlGonzalezinfo's insight:

Excellent source on mishaps and how to avoid them. 

 

Check this out:

 

Burger King and JeepThe reason these two seemingly unrelated brands are being lumped together is because they were both hacked within the same week, and apparently by the same people. The hacks changed both brand’s Twitter pictures to their competition, and posted a series of tweets giving shout outs to other twitter users, accusing employees of drug abuse and generally just spouting nonsense. The accounts were promptly ‘fixed’, but not before the tweets were retweeted tens of thousands of times, and the damage to the brands was done.
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Victoria Aupont's curator insight, February 1, 5:11 PM

 

 

This blog post showed how different brands did not carefully manage their social media in 2013 and ways to how they could have prevented these issue. One of the issues that stood out to me is the burger king and jeep social media incidents. Apparently, both brands got hacked and the hackers changed their profiles pictures and profile name to their competitor’s name and logo. On burger king twitter page, the hackers started tweeting about how burger king employees are doing drugs and other lies about the brand. Even though the company could not handle this problem before the tweets were retweeted over a thousand times, it helped increase the followers and traffic on their page. Sometimes bad publicity can turn into good publicity that can lead to more followers than before the incident. This can happen with a good public relation specialist by your side.

 

This blog post should remind us to be mindful of the things that you put on the World Wide Web more especially on social media. From a company perspective, their social media is a controlled channel used to talk to, relate and get feedback with customers. When handling your own social media you still have to be mindful on the things you say and do on your site. It may be used against you when searching for employment. Many people have not been hired or have gotten fired because of the content they chose to show on social media. When working for a company you become a face of the brand and then you are expected to uphold a particular image. This topic has become one of the most talked about topics in the work field. The model used for social media is the two- way symmetrical model which encourages two way communication that led to mutual understanding and cooperation (Guth & Marsh pg 7). Brand/companies are encouraged to respond back to the feedback they encounter through their social media.

 

When handling a social media sight for a company many precautions should be taken such as avoiding unnecessary negative topics, being careful when approaching new topics, and wording of tweets. Anything can be taking the wrong way and before you know it your brands need crisis management help.

 

 An example of crisis management help is John and Kate plus 8. John & Kate relationship took a turn for the worst with lies and deceit and through television and social media things became very messy for them. In this repair case, Kate reputation was saved more than the John’s because Kate hired a public relations specialist to help manage and properly handle each situation. They went though many phases and strategies to repair Kate image. Some strategies that were used was reducing offensiveness of event, plan to solve, and reduce credibility of accuser.

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Introducing Jelly

To access the source video in vimeo, go to:  http://vimeo.com/83478484

AlGonzalezinfo's insight:

Very interesting concept based on our empathetic nature of wanting to help others.

My main question is, will people just search for others, or actually provide informed responses based on their personal experience?

What do you think?

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How to Increase Your Pinterest Engagement by 216%

How to Increase Your Pinterest Engagement by 216% | Social Media Resources & e-learning | Scoop.it
Pinterest will be four years old in March.  It has well over 70 million users.  And it's the fourth largest traffic source in the world. Pinterest drives more referral traffic than G...
AlGonzalezinfo's insight:

Excellent Infographic with easy to follow steps that should increase engagement from our pins.

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E-commerce Eye Candy - Landing Pages Work [Infographic] - Building Keystones | #TheMarketingAutomationAlert

E-commerce Eye Candy - Landing Pages Work [Infographic] - Building Keystones | #TheMarketingAutomationAlert | Social Media Resources & e-learning | Scoop.it
This infographic from ion interactive teaches us to use custom landing pages to influence your site visitors to make a purchasing decision in your favor.

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing, John van den Brink
AlGonzalezinfo's insight:

Wow, busy but very informative.   Need to pay attention to the landing page!

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iNeoMarketing's curator insight, December 16, 2013 6:43 PM

Between ion and Unbounce, I don't know who's the bigger brain when it comes to landing pages.

Lee Tonitto's curator insight, December 17, 2013 4:53 AM

Landing pages really work delivering leads, sales and campaing ROI

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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Social Media Resources & e-learning | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss, Lynnette Van Dyke
AlGonzalezinfo's insight:

Excellent resource for those of us working LinkedIN into our social web strategy. 

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Intriguing Networks's curator insight, December 20, 2013 5:01 AM

use it but does it create value?

Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media Resources & e-learning | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
AlGonzalezinfo's insight:

Excellent resource from Julien Rio.  Thanks Julien! 

 

From the post:

 

You should only move to Social Media when you want to build up your brand, when you have sufficient resources to reply your customers online, when you have sufficient manpower to post content regularly and when you are keen to know your customers better and accept their feedback.

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The next billion consumers will not have lived in a world without s...

The future of business. Still think social media is a fad? The next billion consumers will never have lived in a world without it.
AlGonzalezinfo's insight:

Fantastic slideshare!  Thanks to Dionne Kasian-Lew for sharing it with me!

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