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The Shift to Visual Social Media - 6 Tips for Business [Infographic] | Socially Sorted

The Shift to Visual Social Media - 6 Tips for Business [Infographic] | Socially Sorted | Social Media Resources & e-learning | Scoop.it

How Can Your Business Leverage the Power of  Visual Social Media?

In this Infographic, we have highlighted 6 Easy Actionable Tips that you can take now in your social media marketing to leverage the power of visuals online.  Scroll down to the end of the post for more detail about these must-do “visual” actions that will help you to stay top of mind with your ideal clients on social media:


Via Penelope
AlGonzalezinfo's insight:

The infographic is a bit text heavy, definitely recommend reading the article. 

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Penelope's curator insight, January 29, 2013 11:27 AM

 

Has there been a tectonic shift from Plain Jane social medial to stunning VISUAL social media? I can only speak for myself when I say that I love looking at visual aids. I loved it in high school (what a refreshing change from a boring history lecture) and I love it as an adult. If I can learn something by glancing at a picture in a few seconds vs. reading a big, long article, I'm all in! Plus, this could explain the popularity of the new social media star--Pinterest.

 

How about this stat: In 2012 alone, we have seen You Tube pass 4 BILLION Daily Video Views and Pinterest became the 4TH LARGEST driver of traffic WORLDWIDE!

 

Here are 6 Easy Actionable Tips for leveraging the power of visual marketing for greater reach and engagement with your readers.

 

1) SHOW, don't tell (if possible) This includes pictures, images, infographics, videos, graphics, slideshows and animations.

 

2) Create ORIGINAL, visual content (take pictures of you and your books, create some new images using quotes, checklists, tutorials, infographics, videos, slideshare presentations!)

 

3) SHOWcase the Story of you and your books (Images = Emotion and Connection)

 

4) CROWDsource Visual Content (ask your network to help you out)

 

5) ADD back the Words (sometimes a picture needs explaining)

 

6) MIX it up! (overlay text on photos, tweet, pin, facebook) Go back to tip #2 for advice on how to do this.

 

There is a beautiful infographic in the article, as well as quite a few examples and the explanations that you can pull from on how to create your very own visual social media for your author platform.

 

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic

 

Penelope's comment, January 29, 2013 2:33 PM
That it is, Al. Thanks for your insight.
Social Media Resources & e-learning
Good info about the evolving social media sphere
Curated by AlGonzalezinfo
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What is Content Marketing?

A little dated but good summary of the main components of content marketing for the social web.

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7 Social Media Psychology Studies That Will Make Your Marketing Smarter

7 Social Media Psychology Studies That Will Make Your Marketing Smarter | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Excellent post for marketers and others who need to define their audiences.  Here is one of the best sections:


Marketing takeaway: We all want to know our audience more deeply so we can communicate with them better. To understand your own audience better, try developing personas. And remember: Just because you don’t always hear from your audience doesn’t mean they’re not listening.

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Lessons from Blog Posts that Went Viral - Jeffbullas's Blog

Lessons from Blog Posts that Went Viral - Jeffbullas's Blog | Social Media Resources & e-learning | Scoop.it
A single viral blog post can make your website hot property and create buzz about your brand very quickly. Here are lessons from blog posts that went viral
AlGonzalezinfo's insight:

Another great share via @SeegerN.  I usually highlight something that stands out but this whole post gets a + from me.  



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A Complete Guide To The Best Times To Post On Social Media (And More!)

Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to p…
AlGonzalezinfo's insight:

There is some EXCELLENT information here for those of us working to authentically promote brands.  @TrackMaven ROCKS!


Especially the one about posting on weekends, especially the info about Saturdays. 

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3 Good Reasons to Use Infographics for Branding - Piktochart Infographics

3 Good Reasons to Use Infographics for Branding - Piktochart Infographics | Social Media Resources & e-learning | Scoop.it
Infographics are graphical summations of a wall of text. Here are some reasons why you need to start making infographics for branding your company.
AlGonzalezinfo's insight:

So true... 


Here are 3 reasons as to why you should jump on the bandwagon and use infographics for branding:

  • It’s easier to consume
  • It boosts brand advocacy
  • It’s proven, the numbers say so


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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Social Media Resources & e-learning | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.


... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”


This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....


Via Jeff Domansky
AlGonzalezinfo's insight:

Great read. 

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Jeff Domansky's curator insight, June 13, 11:56 PM

Trending. Back to the future when it comes to advertising.

Tahar Mehenni's curator insight, June 16, 3:43 AM

http:www.globallshare.com/globaltadjer

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Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I

Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Excellent trends data here on social and online education.


From the post:


Education

-1/3 of 4-year college grads say they weren’t prepared for their jobs.


-4/5 Americans said that education issues are extremely important to them.


-Multiple online learning platforms have seen over 50% growth in 2014.


-Education startups are expanding with direct-to-consumer products, leading to mass adoption and lower distribution costs.


-25 million Americans are now learning second languages thanks to online education programs like Duolingo, making for a 14X increase from 2013.


The increase in online learning tools leading to the ease of attaining new knowledge is a notable advancement in the education system of America.


Increasing numbers of students with or without college degrees are expanding their expertise online and becoming more aware of the issues that exist in the modern world of education.

 

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SEM Guide: How to Do SEO The Right Way

SEM Guide: How to Do SEO The Right Way | Social Media Resources & e-learning | Scoop.it
Search Engine Optimization (SEO) has come a loooong way. When blogging started to catch on, around 2006, many people scrambled to learn the dark arts of SEO: meta tags, keyword stuffing, backlink bui…

Via Stefano Principato
AlGonzalezinfo's insight:

Excellent scoop here by @steprincipato.  I have been looking for an article that connects SEO and a simple process for researching and using Keywords, and this is definitely a good one!!


I like the focus on the need for "Epic Content"  and the 3 steps process at the end.

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The makings of a modern business hotel

The makings of a modern business hotel | Social Media Resources & e-learning | Scoop.it
A new breed of business travelers is demanding connectivity and green initiatives from hotels.
AlGonzalezinfo's insight:

A new breed indeed!  It is all about social web and connectivity for the next generation of business travelers!


From the article:


They're social animals.


While many worried that with the onslaught of communication tools like e-mail and texting kids would grow up without the ability to connect face-to-face, it turns out that millennials are all about socializing and networking.



Thus you'll find an increasing number of hotels engaging their guests with regularly scheduled events such as happy hours, wine tastings and pool parties.



Taking networking a step further, when it opened last year, New York's TRYP By Windham Times Square South became the first U.S. hotel to partner with a social media app called LobbyFriend, which encourages hotel guests to connect and socialize with one another during their stays.


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Turning Followers Into Leaders

Turning Followers Into Leaders | Social Media Resources & e-learning | Scoop.it

Via Kenneth Mikkelsen, Roger Francis
AlGonzalezinfo's insight:

I was doing a session and a participant recommended this to me.  I need to get it.  

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Kenneth Mikkelsen's curator insight, April 25, 1:28 AM

Best-selling author of "Turn the Ship Around! How to Create Leaders at Every Level" David Marquet talks about How Great Leaders Serve Others at TEDxScottAFB. 

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Toxic Leaders Interview conducted by George Reed, of Leadership Studies at the USD - YouTube

Toxic Leaders Interview conducted by George Reed, Associate Professor of Leadership Studies at the University of San Diego

Via Susan Bainbridge
AlGonzalezinfo's insight:

This a wonderful interview, once you get to it.  The introduction is long  but you can skip ahead around 2:30 to get to the interview.  


I truly admire Dr. Lipman-Blumen and totally agree with her views on what the media causes and her perspective on why toxic leaders get ahead. 


One of my favorite parts is when she asks the audience how many of them have experienced a toxic leader and the majority of the audiences raises the hands. 


Long but worth the time!  

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george_reed's curator insight, April 19, 11:17 AM

Jean Lipman-Blumen is a wonderful person and a world-class scholar. This interview was part of a graduate course where the students prepared the questions and introductions while I played the host. They read her work before the class. We later turned off the lights and camera and engaged in a wonderful dialogue. 

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10 Useful Social Networking Usage Statistics and Insights for 2014

10 Useful Social Networking Usage Statistics and Insights for 2014 | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

Some of these are very surprising.  For example:


3. Facebook is ageing. 45% of Internet users aged 65+ use Facebook.


4. Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.


5. Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).

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Infographic: Still a Ways to Go to Close Women's Leadership Gap - NBC News

Infographic: Still a Ways to Go to Close Women's Leadership Gap - NBC News | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

What do you think is the biggest obstacle for women in the workplace today? 


I am loving this infographic!

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7 Key Design Tips for High-Converting Landing Pages

7 Key Design Tips for High-Converting Landing Pages | Social Media Resources & e-learning | Scoop.it
7 design-related best practices for creating landing pages that convert.
AlGonzalezinfo's insight:

This is an extremely helpful post on why/ how to plan and execute landing pages.  


While all the 7 tips are relevant, I want to emphasize the need to avoid visual clutter, tip #4:


 ...And while graphics are certainly attractive, they can also increase the load time of your website. In fact, according to the Aberdeen Groupa one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. Yikes! Keep things simple, and make sure the images you use on your landing pages support -- not distract -- the pathway to conversion.


The infographic is fantastic!

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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Social Media Resources & e-learning | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


Via Lauren Moss, Ariana Amorim
AlGonzalezinfo's insight:

This Infographic is loaded with interesting information.  

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Jordi Carrió Jamilà's curator insight, August 12, 11:50 PM

Una fantástica guía  

ManufacturingStories's curator insight, August 15, 11:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Enrico De Angelis's curator insight, August 15, 3:11 PM

Worth to be read!!

ABSOLUTELY!!!

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The 10 Best Social Media SlideShare Presentations of 2014

The 10 Best Social Media SlideShare Presentations of 2014 | Social Media Resources & e-learning | Scoop.it
We've collected 10 of the best slideshare presentations of 2014 that cover the world of social media - Twitter, Facebook, strategies, and metrics.
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Blogging and Other Forms of Writing

Blogging and Other Forms of Writing | Social Media Resources & e-learning | Scoop.it
[Featured image from Silvia Rosenthal Tolisano @langwitches] Everybody in education is retweeting a version of this tweet for the obvious reasons that the graphic is both engaging and right on targ...
AlGonzalezinfo's insight:

Great post here by Barbara Pittman @grinnpidgeon.  


I completely agree with decoupling the rules and structure from the learning process and how the following 4 steps help every student learn:


  • Reflect
  • Read
  • Write
  • Share
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How to Find the ROI in Social | Ted Rubin

How to Find the ROI in Social | Ted Rubin | Social Media Resources & e-learning | Scoop.it

In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing...


Via Jeff Domansky
AlGonzalezinfo's insight:

Great resource!

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Jeff Domansky's curator insight, June 15, 10:48 PM
Ted Rubin offers a thoughtful look at social media ROI.
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The Art of Branding by Guy Kawasaki

AlGonzalezinfo's insight:

Good tips from thought leader @GuyKawasaki. 


Here are 3 highlights:


  • Seize the high ground. Establish your brand on positive attributes like “making meaning,” “doing good,” “changing the world,” and “making people happy”--not doing in your competition.

  • Create one message.  It's hard enough to create and communicate one branding message; however, many companies try to establish more than one because they are afraid of being niched and want the “entire” market. “Our computer is for Fortune 500 companies. And, oh yes, it's also for consumers to use a home.” Face it, Volvo can't equal safety and sexiness, and Toyota can't equal economical and luxuriousness.

  • Strive for humanness.  Great brands achieve a high level of humaness. They speak to you as an individual, not as part of a market. It's “my iPod.” “My Macintosh.” “My Harley Davidson.” “My bottle of Coke.”
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Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Why You NEED Social Media Landing Pages (Not Just a Homepage!) | Social Media Resources & e-learning | Scoop.it

With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. Remember, folks who click your a…


Via Stefano Principato
AlGonzalezinfo's insight:

This image is classic.  We spend so much time on social that we may forget to pay enough attention to the landing page, which could be the most important phase of the "call to action".  


Love this!

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Salesforce and Microsoft team up on mobile, Office 365

Salesforce and Microsoft team up on mobile, Office 365 | Social Media Resources & e-learning | Scoop.it
The rumors are true: Microsoft and Salesforce are burying the hatchet and teaming up to bring native apps to Windows and Windows Phone and Salesforce data into Office 365.
AlGonzalezinfo's insight:

For those of us doing CRM analysis, this is a very interesting read. 


From the post:


But it certainly makes sense that Microsoft wouldn't want to encourage competition with its own Dynamics CRM product. For Salesforce's part, it puts new tools into the hands of its existing customers and can potentially drive adoption of its core CRM product by validating their existing Office investments. 



And as a brief aside, Benioff noted that the ExactTarget marketing cloud, acquired by Salesforce for $2.5 billion last year, will continue to be hosted on Microsoft Azure, while Salesforce as a whole will be extending its use of the Microsoft SQL Server database management product.  


It's certainly going to be interesting to see where this partnership goes. 

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Why You Should Forget Facebook

Why You Should Forget Facebook | Social Media Resources & e-learning | Scoop.it

Has Facebook got you fooled?Are you chasing likes for your brand page? Checkout the decline in FB reach from 2012 to 2013 above!


AlGonzalezinfo's insight:

Ever since Facebook started its "News Feed Algorithm" in 2013 I became disinterested in it.   This article does a great job on how FB changes have affected the reach of the content you post.  


It appears that less than 4% of people are seeing your updates in their newsfeed!  


Here are some options from the post.  


3. Switch your social media focus

There are many other social media networks that will drive traffic to your blog and website that you don’t have to pay for. These include Twitter, Linkedin, Google+ and Pinterest to name a few.


There are a couple of channels that have surprised me over the last 6 months. They are Flipboard (is starting to drive more traffic than Facebook) and even the often forgotten Stumbleupon.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Social Media Resources & e-learning | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky, Cambridge Marketing Colleges
AlGonzalezinfo's insight:

This is a truly useful resource!

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Ali Anani's curator insight, April 20, 9:16 PM

Time shrinks and so is online content

Carol Isakson's curator insight, April 21, 5:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

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Inboud Marketing. From strangers to the brand to promoters...

Inboud Marketing.  From strangers to the brand to promoters... | Social Media Resources & e-learning | Scoop.it
AlGonzalezinfo's insight:

From academia to corporate, marketers need to attract, engage strangers to the brand. 


In Marketing, we create the best "hook" and cast the widest "net" to Attract the best prospects.  


We then we need to pass that information to those who Convert and Close.


 That is where the CRM AND good communications takes over.  


After we Close, all stakeholders participate in the process of Delighting and Stewarding. 


The graphic displays a number of tools that all stakeholders can collaborate on, in order to execute and partner via the process of inbound marketing.

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Content Marketing in 1 Easy Image

Content Marketing in 1 Easy Image | Social Media Resources & e-learning | Scoop.it
Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin…

Via Stefano Principato
AlGonzalezinfo's insight:

I am a big fan and practitioner of content marketing.  This is a wonderful resource!

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Stefano Principato's curator insight, March 30, 7:48 AM

Incredible infographic on content marketing

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How To Improve Your Blog Writing Skills

How To Improve Your Blog Writing Skills | Social Media Resources & e-learning | Scoop.it

There is a myth that I encounter frequently that you are either a good writer or a bad writer. I do not believe this to be true.


In this article, I would like to share my experience and give you advice on how you can all improve your writing skills. I hope you find them useful.


Via Stefano Principato
AlGonzalezinfo's insight:

As a busy prefessional and blogger, I can't sustain all the practices included in the article.  The 3 that I can sustain are:


~Getting back to basics

~Removing the filler

~Evaluating my writing


If I had more time, I would do the rest, but, if you are like me, these three are critical.



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Stefano Principato's curator insight, March 26, 7:24 AM

You should try and get into the habit of writing most days. I do not believe that your writing will improve much by writing one or two short five hundred word blog posts a week.


You need to write frequently and reach a point where writing becomes second nature.