It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Excellent resource from Julien Rio. Thanks Julien!
From the post:
You should only move to Social Media when you want to build up your brand, when you have sufficient resources to reply your customers online, when you have sufficient manpower to post content regularly and when you are keen to know your customers better and accept their feedback.
We need to foster an environment of inclusivity. And while social networking gives the impression of being just that, we have to keep in mind whether we are including the right people—the people who will most benefit—in our conversations.
No matter how much personal progress you feel you’re making when discussing a student’s shortcoming online, the fact is you are deliberately excluding the student—forcing his educational needs into the corner while your particular pedagogical gripes are addressed and spotlighted.
Don’t get me wrong—as educators we have a commitment to personal-professional and intellectual growth. But in the case of the off-the-cuff Facebook rant, we are using nameless students as vehicles for our conversations, which are, for the most part, very public and prone to indiscretion.
People love to learn by examining visual representations of data. That's been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics?
Want to know more about infographics? Here is a good article on the basics PLUS an very good example on Responsive Design.
From the article:
Infographics have become modern way of presenting a complex data in a simplified and visually appealing manner. They turn information into design created with an innovative idea.
Infographics have become quite popular and successful way to interpret data to the target audience in an effective manner. This practise has led to increased story telling images that picturize graphs and bars to present various statistics.
Infographics are the simplest arrangement of complex data in the form of text or images, they help the viewers to visualise a particular piece of information with ease.
I really appreciated the insight on this article about sponsored content. From the article:
LinkedIn’s sponsored posts have been highly effective for content sharing up to this point, too. They have actually outperformed standard LinkedIn CPC ads. Before crafting an article, think about how it will fit into the context of your social media distribution efforts.
With a lowered age requirement, LinkedIn hopes to welcome more teens. Its university pages aim to provide prospective students with info on how they're connected to a school and suggestions on how to achieve career goals.
Good article, not just on how LI can help students get noticed by College Admissions professionals, but also about the need to behave on the social web, if teens want to go to college.
From the article:
Starting this college admissions season, teens can use the professional networking site LinkedIn in two ways: to research universities and to create profiles highlighting accomplishments that would otherwise be hard to include in a traditional application. LinkedIn made these features possible by lowering the age requirement for users to 14 in the United States and by launching what it calls university pages.
University pages offer basic stats about a college, but also leverage the power of a user's LinkedIn network. When you a view a page you can instantly see how you're connected to the university. Perhaps you know alumni who graduated in a subject in which you're also interested.
"People have said I want to be an astronaut when I grow up and there was never a way to see that footprint or that pathway to get into becoming an astronaut," said John Hill, LinkedIn's higher education evangelist. "We give you that through data and that becomes aspirational."
Julián Castro, the young mayor of San Antonio, follows the new model of Latino leadership
Are Latinos void of top leadership?
Do Latinos need a national voice that brings them together?
A recent survey by The Pew Hispanic Center noted that “The job for a national Latino leader is open.”
The survey found that over 64% of Latinos cannot identify a national Latino leader. Similarly, the National Institute for Latino Policy found that Latinos could not agree on a national voice and instead identified 27 distinct leaders. Supreme Court Justice Sonia Sotomayor was the highest with 20%.
Does this mean Latinos are void of the very leadership we need to move forward as a people?
!Jamas! Nothing could be further from the truth! The gains Latinos have made in the past 50 years bears witness to the work of thousands and thousands of leaders across the countries.
In fact – watch out – because Latinos are forging a new model of leadership. One that is people-oriented, community-based, and participatory. Latino leadership is not concentrated in one voice or in only a few people. Instead, Latino leadership is inclusive. It is leadership by the many.
2. Google+ Authorship is becoming a filter for quality content
Google has been fighting a war against bad quality content for most of its existence. Content that is poor quality and irrelevant but rises to the top of search results because of clever manipulation of the underlying Google search algorithm does a disservice to Google’s brand – and they know it.
Enter Google Authorship, a method of connecting your Google+ profile to your blog and other places where you publish content on the web, so you can help Google find your quality content.
When you set up Google Authorship and tie your content to your Google+ profile, you make it easier for Google to track social signals associated with your content, such as when other Google+ users +1 your content or reshare it or engage in discussion around it.
Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.
In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.
Keeping up with different social networks can be a challenge for brands so we provide some statistics and excellent examples. (Is your #socialmedia #marketing strategy covering all of its bases? Stay up to speed or you could be missing out!
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.
Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page.
To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all.
Google Search is turning 15. Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words...
Excellent article on the value of bloging for teachers adn their students.
Below is my favorite, which reason(s) stand our for you?
Promote Engagement Among StudentsTeachers should blog because blogging is a great tool that offers heavy engagement in the students body. Teachers can start a discussion on any topic and ask students to share their open-minded thoughts. They can share their opinions not only during the class session but also outside the classroom.