As usual, another great scoop by Robin Martin. This one is VERY helpful to me right now. Thanks Robin.
From the article:
3. Use Google Alerts To Identify Clips, Comment Opportunities and Fresh News
This last tool is something more people know about: Google Alerts. It’s typically used so that you get an email every time news about your client hits the Internet.
Most set up alerts for the company name, stock symbol, executive names, brand or product names, etc. It allows them to capture a copy of the clip and monitor mentions. (Learn to set up Google Alerts here – it is also under the “More> Specialized Search” area.)
However, most PR pros don’t think to use alerts in another way: to identify news articles where they can post a client comment. When a news article hits that is relevant to your client and you aren’t taking part in it, posting a comment is a great way to join the conversation.
If you’re interested in learning something new, this article is for you. Broken down by subject and/or category, here are several top-notch self-education resources I have bookmarked online over the past few years.
Open Yale Courses (English)– Open Yale Courses provides lectures and other materials from selected Yale College courses to the public free of charge via the internet.
Writing Guidelines for Engineering and Science Students – These guidelines for engineering writing and scientific writing are designed to help students communicate their technical work.
MIT Writing and Humanistic Studies – The MIT Program in Writing and Humanistic Studies gives students the opportunity to learn the techniques, forms, and traditions of several kinds of writing, from basic expository prose to more advanced forms of non-fictional prose, fiction and poetry, science writing, scientific and technical communication and digital media.
Many more areas of study and resources are available on the article.
Excellent resource, especially for many of us who are doing research on gaming apps! Thanks Linda.
From the article:
The 11 basic needs are gaining knowledge, gaining and improving skills, feeling competent, persevering through hard times, creating tools, managing danger, regulating emotions, competing for rewards, cooperating for rewards, caring for loved ones, and satisfying the senses with pleasant inputs (sights, smells, sounds, etc.). In the model they will each be referred to by their relevant nouns. Only “satisfying the senses with pleasant inputs” is called “Optimal Choice” because that is the purpose of satisfying our senses. They help us make the best choice by making us feel attracted to “good” things and repelled by “bad” things.
The consumer electronics industry has gotten pretty boring lately. That's not to say the new products that have debuted recently are boring, but we're definitely in a period marked by iteration. Ea...
Thanks Zach, we will see if you are correct.
From the article:
I like that Google is trying new things and I like that it is preparing to launch an intriguing new device that will jostle the dormant consumer electronics industry. But when all is said and done, Google Glass will probably have much more in common with the Segway than it does with the iPad.
A 26 year old has to unplug himself from the internet for a year to find himself while this 44 year old is using not only to find himself but to find his dream. Glad to read about his experience and I think you may like it too.
From the article:
As it turned out, a dozen letters a week could prove to be as overwhelming as a hundred emails a day. And that was the way it went in most aspects of my life. A good book took motivation to read, whether I had the internet as an alternative or not. Leaving the house to hang out with people took just as much courage as it ever did.
By late 2012, I'd learned how to make a new style of wrong choices off the internet. I abandoned my positive offline habits, and discovered new offline vices. Instead of taking boredom and lack of stimulation and turning them into learning and creativity, I turned toward passive consumption and social retreat.
Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic?
Now you can go beyond the Google Analytics dashboard with a new creative – and free – tool by Visual.ly. The New Google Analytics Report automatically delivers an infographic depicting your favorite metrics right to your desktop. See the infographic at the article link for a sample of a full infographic that is generated...
After meeting with Apple suppliers in a tour of China and Taiwan, one analyst now believes Apple will launch a television set this year with a new ring-shaped accessory that will allow a user to control the TV set by pointing their finger.
The "iRing" accessory described by White is a new concept that has not been previously detailed in other reports.
His visits with Apple suppliers suggested the ring will act as a "navigation pointer" for the television, and will allow the TV set to enhance motion detection and replace some of the functionality found in a remote.
There’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?”
Mind mapping is a method that works for quite a lot of people. Brain storming, idea mapping, thought generation, think tanks – call it what you will. Traditionally done on large pieces of paper, why not use your iPad to create mind maps? You could use these for your own purposes, or “convert” those large flip charts into a smaller, digital version.
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.