“Patience is bitter, but its fruit is sweet.” ― Jean-Jacques Rousseau
Nowadays, we are far removed from the ’80s, when there was no Internet, instant messaging or Skype phone calls. This is affecting all of us and in particular the younger generation which has grown accustomed to being bombarded with fast-turnover information; they filter it instantly without paying much attention to its meaning.
Our whole society is becoming instantaneous, just like instant messaging, instant photography, instant news, instant coffee and so forth. We are unwilling to decipher any complicated messages, wanting things simple and fast. Depth and nuance are out the window.
The biggest weakness of today’s generation is impatience...
2013 was filled with Social Media blunders and we've collected some of the best mishaps, whilst looking at what you can do to avoid them this year.
Excellent source on mishaps and how to avoid them.
Check this out:
Burger King and JeepThe reason these two seemingly unrelated brands are being lumped together is because they were both hacked within the same week, and apparently by the same people. The hacks changed both brand’s Twitter pictures to their competition, and posted a series of tweets giving shout outs to other twitter users, accusing employees of drug abuse and generally just spouting nonsense. The accounts were promptly ‘fixed’, but not before the tweets were retweeted tens of thousands of times, and the damage to the brands was done.
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Excellent resource from Julien Rio. Thanks Julien!
From the post:
You should only move to Social Media when you want to build up your brand, when you have sufficient resources to reply your customers online, when you have sufficient manpower to post content regularly and when you are keen to know your customers better and accept their feedback.
How your brand can be part of the Pinterest experience
Informative post from Pinterest. Which of the stages below do you think Pinterest is most often used in?
Pinterest is a tool that people use to plan their lives— from what they’ll make for dinner this week to the someday vacation of their dreams.
To use Pinterest successfully for your brand, think about the interests your business has in common with your customers. For a food company, it might be cooking. For a travel company, it might be vacation planning. For an outdoor goods retailer, it’s likely helping people discover and go on great hikes.
Whatever the interest, people tend to pursue them through four stages:
1. Aspiration: the moment you get inspired to pursue a specific interest (say, taking up golf)
2. Anticipation: the phase where people look into the interest and start prepping to actually do it (like, researching golf clubs).
3. Participation: (this is the fun part!) when people actually participate in the interest they’ve decided to pursue (like, playing nine holes at a local course)
4. Reflection: where people reflect on the activity, maybe by taking a photo and framing it or sharing it on a social network
With a lowered age requirement, LinkedIn hopes to welcome more teens. Its university pages aim to provide prospective students with info on how they're connected to a school and suggestions on how to achieve career goals.
Good article, not just on how LI can help students get noticed by College Admissions professionals, but also about the need to behave on the social web, if teens want to go to college.
From the article:
Starting this college admissions season, teens can use the professional networking site LinkedIn in two ways: to research universities and to create profiles highlighting accomplishments that would otherwise be hard to include in a traditional application. LinkedIn made these features possible by lowering the age requirement for users to 14 in the United States and by launching what it calls university pages.
University pages offer basic stats about a college, but also leverage the power of a user's LinkedIn network. When you a view a page you can instantly see how you're connected to the university. Perhaps you know alumni who graduated in a subject in which you're also interested.
"People have said I want to be an astronaut when I grow up and there was never a way to see that footprint or that pathway to get into becoming an astronaut," said John Hill, LinkedIn's higher education evangelist. "We give you that through data and that becomes aspirational."
Julián Castro, the young mayor of San Antonio, follows the new model of Latino leadership
Are Latinos void of top leadership?
Do Latinos need a national voice that brings them together?
A recent survey by The Pew Hispanic Center noted that “The job for a national Latino leader is open.”
The survey found that over 64% of Latinos cannot identify a national Latino leader. Similarly, the National Institute for Latino Policy found that Latinos could not agree on a national voice and instead identified 27 distinct leaders. Supreme Court Justice Sonia Sotomayor was the highest with 20%.
Does this mean Latinos are void of the very leadership we need to move forward as a people?
!Jamas! Nothing could be further from the truth! The gains Latinos have made in the past 50 years bears witness to the work of thousands and thousands of leaders across the countries.
In fact – watch out – because Latinos are forging a new model of leadership. One that is people-oriented, community-based, and participatory. Latino leadership is not concentrated in one voice or in only a few people. Instead, Latino leadership is inclusive. It is leadership by the many.