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Rescooped by AlGonzalezinfo from Public Relations & Social Media Insight
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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Social Media Resources & e-learning | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.


... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”


This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....


Via Jeff Domansky
AlGonzalezinfo's insight:

Great read. 

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Jeff Domansky's curator insight, June 14, 2:56 AM

Trending. Back to the future when it comes to advertising.

Tahar Mehenni's curator insight, June 16, 6:43 AM

http:www.globallshare.com/globaltadjer

Rescooped by AlGonzalezinfo from Content Marketing & Content Strategy
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A Blueprint for the Video Content Marketing Revolution

A Blueprint for the Video Content Marketing Revolution | Social Media Resources & e-learning | Scoop.it

Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives.


Via Stefano Principato
AlGonzalezinfo's insight:

Excellent resource for communication departments and/or companies that can leverage video as part of their content marketing.

 

From the post:

 

What’s involved in a good video strategy? Now that you have some ideas for the kinds of videos you can create, let’s look at how to plan for and strategize your videos. Many of the steps in creating killer video content probably look familiar because they’re the same tactics you use to create other types of content in your marketing strategy. However, creating great video requires a unique approach in a few key ways. Here are some of the strategies you’ll want to deploy to make your video content remarkable.

 

Read more at http://www.business2community.com/content-marketing/a-blueprint-for-the-video-content-marketing-revolution-0593501#HReLu6VAokBl31uR.99

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Stefano Principato's curator insight, August 30, 2013 1:22 PM

Create a visual representation of your brand.

Rescooped by AlGonzalezinfo from Positive futures
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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Social Media Resources & e-learning | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith, David Hain
AlGonzalezinfo's insight:

Another great Scoop David!  I will take the test later and report my results  :)

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Martin (Marty) Smith's curator insight, September 6, 2013 10:12 AM

Great Infographic and I bet at least half right :). M

David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!