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Social Media Resources & e-learning
Good info about the evolving social media sphere
Curated by AlGonzalezinfo
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Rescooped by AlGonzalezinfo from #BetterLeadership!

Tap Into the Power of Google+ Hangouts For Your Business

Tap Into the Power of Google+ Hangouts For Your Business | Social Media Resources & e-learning |
Google+ Hangouts are an effective way to share content, via live video stream. This is an overview of the practical application of Google+ Hangouts.

Via Penelope, AlGonzalezinfo
Penelope's curator insight, October 17, 2013 9:24 PM


Lately, I've been curious about Google+ Hangouts, since I was invited recently to hang out with a well-known author for one hour as she answered questions.


She made herself available to her readers to answer any question they wanted to ask. I thought, "What a unique way to connect with your fans."


And it was.


I didn't actually attend the hangout session, but it was recorded, so I was able to download an MP4 of the entire session, as well as a PDF of the session.


How can you use this for your book promotions? Let me count the ways:


o Meet and greet - Say "hi" to your READERS

o Find out WHO they are

o Award PRIZES while you're live to create excitement!

o FOLLOW UP with each and every person who attended

o Invite them back again when you release a NEW BOOK


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***


To find out how to set up your own hangout:


AlGonzalezinfo's curator insight, October 18, 2013 5:52 AM

Excellent scoop and insight Penelope.


From the article:


Possible Uses for Google+ Hangouts

There are many uses for Google+ Hangouts. Here are just a few ideas. You may find that you get additional ideas, which you may want to write down, or ideally, scroll down to share as a comment to this blog post:

Panel discussionsVirtual eventsBook talksSharing PowerPoint presentationsScreen sharing

Read the rest of this article on The Future of Ink:

Rescooped by AlGonzalezinfo from EBook Promotion and Marketing!

How to Time Your Social Media Updates | #b2bsales

How to Time Your Social Media Updates | #b2bsales | Social Media Resources & e-learning |

If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames.


Before you start scheduling out social updates, make sure you have a clear understanding of the audience you want to reach. Determine their age, geography, and reason for reading your social updates. We’ve tailored our findings to B2B organizations.

Via Penelope
AlGonzalezinfo's insight:

Another wonderful curation work by Penelope Silvers.  This article and her insight are specifically relevant as they provide great information on the WHEN to do our social promotion based on the audiences we are trying to reach. 

David Pederson's comment, February 15, 2013 2:04 PM
Hi Penelope! You've written a really good commentary here. I'd like to add one point. You can use twitter to find out when your followers are most receptive, as well as a host of other useful info, if you use an app called
Penelope's comment, February 15, 2013 3:31 PM
Thank you, David! There is always something new to learn. Appreciate the feedback!
Penelope's comment, March 1, 2013 9:25 AM
Thanks, Al! I also want to mention "HootSuite". You can follow all your social media across several platforms---and post your tweets and other updates to automatically be sent out. Wonderful!