Social Media Resources & e-learning
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A Blueprint for the Video Content Marketing Revolution

A Blueprint for the Video Content Marketing Revolution | Social Media Resources & e-learning | Scoop.it

Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives.


Via Stefano Principato
AlGonzalezinfo's insight:

Excellent resource for communication departments and/or companies that can leverage video as part of their content marketing.

 

From the post:

 

What’s involved in a good video strategy? Now that you have some ideas for the kinds of videos you can create, let’s look at how to plan for and strategize your videos. Many of the steps in creating killer video content probably look familiar because they’re the same tactics you use to create other types of content in your marketing strategy. However, creating great video requires a unique approach in a few key ways. Here are some of the strategies you’ll want to deploy to make your video content remarkable.

 

Read more at http://www.business2community.com/content-marketing/a-blueprint-for-the-video-content-marketing-revolution-0593501#HReLu6VAokBl31uR.99

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Stefano Principato's curator insight, August 30, 2013 1:22 PM

Create a visual representation of your brand.

Rescooped by AlGonzalezinfo from #BetterLeadership
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Never Stop Learning - Life Long Learning

Watch how education can change the world.

Via Gust MEES, Adelina Silva, AlGonzalezinfo
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Gust MEES's curator insight, February 21, 2013 10:30 AM

Check out this video and also these resources:

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=L2L

 

AlGonzalezinfo's curator insight, February 21, 2013 11:23 AM

A great way to spend 3 minutes and 45 seconds!  Fantastic video!