Thanks to the rise of social media, there's a mad race to measure influence and help brands harness it to their advantage. That has created an ecosystem of companies vying to prove that they can most accurately identify the social media users with the most clout.
One of the most prominent players in the space, Klout, is also one of the most controversial.
Klout's many critics level various charges at the company. Two of the most common:
Klout doesn't really measure influence.
The algorithm Klout uses to assign scores to users is opaque.
Hoping to address both of those criticisms, Klout yesterday announced what it considers to be "some of the most significant product updates in Klout's history."
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Via Maria Cristina Terenzio