Infectious disease research gets a boost from websites, blogs and social media Penn State News Innovative new techniques for tracking the spread of infectious diseases are being developed with the help of news websites, blogs and social media.
Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned.
Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.
Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing....
No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way.
“Whether you work for a big business or small one, one thing is clear from this research. Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner
Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing....
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