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Healthcare and Social Media [infograph]

Healthcare and Social Media [infograph] | Social Media Research | Scoop.it
People will talk about anything on Facebook - even their surgery or their doctor. Here's a look at what health-related issues people have reported talking about on social media.

Via Mike Allton
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Mike Allton's curator insight, July 20, 2013 9:45 AM

Is your Doctor using Social Media?

More and more doctors and hospitals are using Social Media to engage their patients. And more and more people are talking about their own health issues and developments on social networks. The attached infograph includes some pretty interesting statistics on how both people and healthcare providers are using social media.

Do you think that's a good thing? Are you comfortable sharing your personal health developments and issues to Facebook or Google+? If a Doctor tells you something via social media, are you more likely to believe it?

Personally, while I don't typically share much about my personal health, I have no problem accepting advice and information from physicians online. What about you?

Thanks for your comments!

#SocialMedia  #Healthcare 

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Infectious disease research gets a boost from websites, blogs and social media - Penn State News

Infectious disease research gets a boost from websites, blogs and social media - Penn State News | Social Media Research | Scoop.it
Infectious disease research gets a boost from websites, blogs and social media
Penn State News
Innovative new techniques for tracking the spread of infectious diseases are being developed with the help of news websites, blogs and social media.
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How Marketers Are Using Paid Social Media, New Research | Social Media Examiner

How Marketers Are Using Paid Social Media, New Research | Social Media Examiner | Social Media Research | Scoop.it
This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers.

 

Condensed...

 

A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing. This article will highlight seven key findings from the research.

 

#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013

#2: Budgets Shifting From Online and Offline Budgets to Paid Social Media Ads

#3: Currently 89% of Advertisers Use Free Social Tools

#4: Paid Social Media Ads Increasingly Seen as an Integrated Tactic

#5: Marketers Struggling to Measure ROI

#6: Return on Investment Clarity Would Increase Use of Paid Social Media Ads

#7: Paid Social Media Ads Used for Brand-Related Efforts


Via marketingIO
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marketingIO's curator insight, May 1, 2013 11:32 AM

Ever get the feeling of getting dragged into something that you just don't want any part of? That's how we feel about Paid Social Media. Jeez: take a look at point #5: oy. Worthwhile to review this post's information to persuade you one way or another.


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Teens, Social Media, and Privacy | Pew Research Center's Internet & American Life Project

Teens, Social Media, and Privacy | Pew Research Center's Internet & American Life Project | Social Media Research | Scoop.it

Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned.

 


Via Nik Peachey
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Nik Peachey's curator insight, May 23, 2013 4:02 AM

As always, interesting research findings.

Sarah's curator insight, January 9, 2014 8:54 PM

I think that it is interesting that teens want people to know exactly who they are even though they all know the consquences and that people can do harm to them.

Rachelle Wright's curator insight, May 12, 2015 6:24 PM

This article posted from The Pew Research Center shows with different graphs and percentages how much more information teenagers today are posting on Facebook.  The article compares what teens posted on Facebook in 2006 vs 2012 on their profiles.  Categories compared between the two years were photos of themselves, school name, and the city where they live are a few examples.  Every category in 2012 had higher percentages than 2006.  What stuck out to me on the chart was that in 2006 two percent of people posted their phone number compared to twenty percent in 2012.  That is a big difference.  This shows that teens today are seen as careless about what information they post on Facebook and other social media.  Having your number on these sites is dangerous.  60 percent of teens on Facebook have their profile private.  Also the article shows that 24 percent of online teens use Twitter which has risen sixteen percent since 2011.  Hopefully more teens make their profiles private.  The article goes more into depth about this issue.

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Pew Research survey reveals positive impact of technology tools

Pew Research survey reveals positive impact of technology tools | Social Media Research | Scoop.it
There always seems to exist mixed feelings when education and technology come together in the classroom.
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How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today

How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today | Social Media Research | Scoop.it

Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.

 

Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing....


Via Jeff Domansky
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carnotdigital's comment, June 26, 2013 12:19 PM
S’ajoute après une activité des ressources en community management / Réseaux sociaux / E-réputation / Web Marketing / Street marketing / Buzz.
Jeff Domansky's curator insight, June 26, 2013 2:08 PM

Good suggestions on how to use Twitter for additional market research.

Rescooped by Larry Taylor from Public Relations & Social Media Insight
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31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen

31 Actionable Social Media Marketing Tips Based On Research | Heidi Cohen | Social Media Research | Scoop.it

No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way.

 

“Whether you work for a big business or small one, one thing is clear from this research. Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner

 

Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2013 2:14 PM

A really practical, valuable set of nine tips for stronger social media marketing.

Alison D. Gilbert's curator insight, May 23, 2013 3:58 PM

Benefits of social media marketing in case anyone had doubts at this point in time.

Ali Anani's curator insight, May 24, 2013 12:18 AM

Lovely reading