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5 Ways Social Media Will Change The Way You Work in 2013 - Forbes

5 Ways Social Media Will Change The Way You Work in 2013 - Forbes | social media related | Scoop.it
Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users.
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from the article:

 

Last year, Harvard Business Review surveyed 2,100 companies and found that 79 percent use or plan to use social media. But a mere 12 percent of those firms felt they were using social media effectively. 2013 should see this frustrating gap between social media hype and reality begin to close as new social technologies take root, companies institutionalize social practices and improved analytical tools show the real ROI on social investments.

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Social Media: Moving From Danger To Brand Building Opportunity (Forbes)

Social Media: Moving From Danger To Brand Building Opportunity (Forbes) | social media related | Scoop.it

In a few short years, companies have gone from seeing social media as a danger to be avoided to training employees to be social media brand ambassadors.

Social media usage is now ubiquitous outside and inside companies Regardless of our age or generational cohort, we are now all digital citizens.

Let’s take the case of MasterCard , Five years ago, MasterCard saw social media usage in the workplace as a possible security threat to the organization. As a public company in the financial services sector, there was a tacit understanding among employees that they were not allowed to talk about the company on their personal social media sites or twitter handles.

 

Added to this, MasterCard managers were reluctant to use social media inside the company for fear of inadvertently sharing confidential information. But as the employee demographics of the organizations grew younger, a growing number of MasterCard employees expected to navigate the workplace as easily and seamlessly as ordering food from Seamless, a taxi from Uber or a book from Amazon.

 

Then in 2009, MasterCard CEO challenged the entire company to transform from a 45-year-old B2B financial services company into a more consumer-focused payments technology company. And one way to do this was to  infuse social and digital media into the organization so each MasterCard employee could be excited about being a brand ambassador for MasterCard. So the question was how to do this in a way that brought the entire organization focused around this shared vision?

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Integration should be the trend of health care development 2014 | Health Business Consult

Integration should be the trend of health care development 2014 | Health Business Consult | social media related | Scoop.it

Health care is very much „in transition”. Have a quick look at the trends in health care 2014 . Now, try to predict what the outcomes will be of all these well intended developments?
Due to changes in structure of processes, organizations, patients’ journeys, devices, drugs, apps, telemonitoring – health care will run the risk of becoming highly fragmented, maybe even chaotic. Let’s hope that professionals and their patients still do know their way around.

Can this be prevented? As costs will drive change for the coming years, I guess not. Health care is fundamentally being transformed. Why? Because it has been righteously disrupted and it will take time before a new satisfactory system has emerged. Do we need to wait for that? No! We have to see how we can construe things in a more informed perspective. ..

..there is a sure direction to give that constitutes the basic principle for moving forward: both because it is immanent to all needed developments to better care, and because it creates the opportunity to developments in oversee-able steps of change. Every party can draw its own choice on this to design a proper blue print to their process of change.

This principle directive is: Integrate, integrate, integrate.

Integration in care is about the unification of both parties and activities, aided by technology, devices, information and medications, to create better care for health and its outcomes.
Integration will lead to better connections of different partners who are needed for a specific path or process of care. It will stimulate collaboration and coordination of activities between them. They will aim for better outcomes and higher effectiveness of care. It will lead to opportunities for more efficient arrangements of expertise and allocation of capacity of care givers.
With the compound of the interests of the key players in care (and I mean of course, patients included), costs can be more rationally arranged and may lead to lowering prices of care per patient per year. Also, it will inspire higher transparency of processes and clarity to patients about details of the caring activities themselves.

There are three different kinds of integration. Each, open to start with. So, any party may pick and start its own game changer. Even any couple of parties as intended partners, may do so too. Choose the most easiest entry to your future development together and enjoy the ride!

1. Integration by Co-Operation
2. Integration by Co-Creation. 3. Integration by “Experience Co-Creation”.

..


Via rob halkes, Valeria Duflot
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rob halkes's curator insight, February 19, 4:06 AM

;-)

Sven Awege's curator insight, February 28, 5:15 AM

Excellent read to understand the complexities :-)

Marcia Marinho's curator insight, March 8, 6:31 AM

interoperabilidade é a palavra chave em saúde hoje.

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Workshop Sociale Media - Sagamore Marketing

Workshop Sociale Media - Sagamore Marketing | social media related | Scoop.it
Social Media en online reputatie

Bij inbound marketing komen, behalve de eigen website, de sociale kanalen en externe websites om de hoek kijken. Sociale kanalen zijn niet alleen belangrijk om content te vermarkten.

 

Bij de beheersing van de online reputatie en zg. communicatie crisismanagement zijn sociale kanalen in het huidige digitale tijdperk onmisbaar.

De voordelen van sociale media kort samengevat: 

Het grote bereik van sociale kanalen.

 

Het directe contact met stakeholders (webcare!).

 

Inzicht in wensen en gedrag van stakeholders.

 

Opbouw, én beheersing, van de online reputatie.

 

 

 
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Facebook Fraud - Sagamore Marketing

Facebook Fraud - Sagamore Marketing | social media related | Scoop.it
Facebook verliest terrein. Individuele gebruikers, publishers en bloggers hebben last van het 'quality content' beleid. Fake volgers en fake likes maken het er niet beter op.

 

Dear Facebook, the newsfeed is getting worse!

 

In mijn nieuwsfeed zie ik deze oproep aan Facebook regelmatig voorbij komen. De nieuwsfeed is niet alleen voor individuele gebruikers irritant. Het heeft voor publishers, bloggers, ondernemers grote gevolgen. In vorige blogpost gaf ik al aan dat de blogger community in opstand komt. Het bereik van hun content is enorm gedaald. Alleen als je je portemonnee trekt, dan kan Facebook nog iets voor je betekenen.

 

Vallende sterren

 

Virale content publishers zoals Upworthy hebben het nakijken na de algoritme aanpassing. Upworthy’s bezoekersaantal zakte van 90 miljoen in november 2013 naar 48 mln in januari 2014. Een dramatische domper. Facebook concentreert zich dus op ‘quality content’ tegenwoordig. Buzzfeed doet het goed want doet aan ’serieuze journalistiek’ (maar koopt vooral ook veel Facebook ad’s ).

bron: Socialtimes

 

Facebook Fraud

 

En dan zijn er nog de nep accounts en de nep likes die een goedlopend bedrijf de das om kunnen doen. Bijvoorbeeld het populaire Veritasium. Zij publiceren op Youtube wetenschappelijke video’s. Hun Facebookpagina is populair met 140.000 likes, maar een flink deel daarvan is nep.  Dat houdt dus in dat de content bij fake volgers in de nieuwsfeed terecht komt, in plaats van bij de doelgroep. Facebook geeft zelf aan dat 11.2% van de accounts nep is.

 

Een like heeft dus nauwelijks marketingwaarde.

 

In een interview met Mashable zegt Muller, eigenaar van Veritasium, wanhopig te zijn. Hij wil van die fake-likes af, maar Facebook biedt hier geen enkele tool voor. Hij heeft een video op youtube geplaatst: “Facebook Fraud” waarin hij tekst en uitleg geeft.

Voorlopig zijn ondernemers nog afhankelijk van het platform, omdat het nu eenmaal de grootste is. Maar als individuele gebruikers, de doelgroepen van die ondernemers, ook niet meer zo happy zijn…Misschien krijgt Princeton met haar doom & gloom rapport dan toch gelijk.

 

Gebruikersgedrag

 

Onderzoek van Facebook naar gebruikersgedrag:
“71% van de gebruikers typt een statusupdate of een reactie op een post, maar besluit om het niet te posten”.

nb: Behalve dat ze on-click events meten bewaren ze ook de input waarvan je besloot die toch maar niet te delen. Dat gebeurt online eigenlijk altijd, veel mensen staan er niet bij stil. Gmail bewaart ook alles wat je niet verzendt. Dat is in ieder geval ook nog in het voordeel van de gebruiker, je bent je drafts nooit kwijt.

De interactiviteit op Facebook neemt dus af, de bestede tijd per dag neemt derhalve ook af.  PsychCentral deed er onderzoek naar:

 

Full article: http://www.sagamore.nl/facebook-fraud/

 

 

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Facebook Killed the Viral Star: Upworthy's Traffic Plummets After News Feed Tweaks - SocialTimes

Facebook Killed the Viral Star: Upworthy's Traffic Plummets After News Feed Tweaks - SocialTimes | social media related | Scoop.it

Upworthy’s traffic dropped from 90 million in November to 48 million in January.

 

Just when it seemed BuzzFeed was changing the way the world consumes news, Facebook threw a one-two punch.

Around the same time Facebook made its News Feed tweaks to focus on “high quality” content, BuzzFeed hired a number of investigative journalists — as well as political and foreign reporters — to supplement the site’s unserious journalism, most famously the listicles and cat GIFs. A number of other sites like Business Insider, Slate and the Atlantic are still benefiting from Facebook traffic.

But viral publishers like Upworthy, ViralNova, Elite Daily and Distractify saw steep declines in traffic after Facebook’s algorithm change in December. Upworthy’s traffic went from 90 million in November to 67 million in December to 48 million in January (a 25 percent drop in December alone). Similarly, the other viral sites showed peaks in November and declines in December.

 

Upworthy is still trying to understand how to approach their content. The same week Facebook made its News Feed announcement, Upworthy downplayed its click-bait headlines as secondary to substantive content that’s “drawing massive amounts of attention to topics that really matter, likehealth care costs, marriage equality and global health.”

 

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Blogger gets same speech protections as traditional press-U.S. court | Reuters

Blogger gets same speech protections as traditional press-U.S. court | Reuters | social media related | Scoop.it

Jan 17 (Reuters) - A blogger is entitled to the same free speech protections as a traditional journalist and cannot be liable for defamation unless she acted negligently, a federal appeals court ruled on Friday.

 

Crystal Cox lost a defamation trial in 2011 over a blog post she wrote accusing a bankruptcy trustee and Obsidian Finance Group of tax fraud. A lower court judge had found that Obsidian did not have to prove that Cox acted negligently because Cox failed to submit evidence of her status as a journalist.

 

But in the ruling, the 9th U.S. Circuit Court of Appeals in San Francisco said Cox deserved a new trial, regardless of the fact that she is not a traditional reporter.

 

"As the Supreme Court has accurately warned, a First Amendment distinction between the institutional press and other speakers is unworkable," 9th Circuit Judge Andrew Hurwitz wrote for a unanimous three judge panel.

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Physician use of healthcare technologies and social media

Physician use of healthcare technologies and social media | social media related | Scoop.it

Physician use of healthcare technologies and social media


Via Andrew Spong, dbtmobile, EuroHealthNet, Dean Berg
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Christian Yamashiba Kasongo's curator insight, January 17, 1:17 PM

Physician use of healthcare technologies and social media

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Top 5 Social Media Moments of 2013 - Business 2 Community

Top 5 Social Media Moments of 2013 - Business 2 Community | social media related | Scoop.it

Undoubtedly, 2013 has been one of the most exciting years on social media to date. People all over the world have shared and connected to each other through emotive stories and realtime events. Whether it was the devastation of the Boston Marathon, or the weightlessness of flying to space with Commander Chris Hadfield, social media has changed the way we tell stories.

We wanted to know which social media moments this year had the greatest impact on you, here are your top answers.


Read more at http://www.business2community.com/social-media/top-5-social-media-moments-2013-0726165#gppkJJFraVbbEPkT.99

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Social Media Healthcare Metrics: Time To Measure » The Social Observer

Social Media Healthcare Metrics: Time To Measure » The Social Observer | social media related | Scoop.it
Based on your healthcare company business objectives define your healthcare social media goals and social media healthcare metrics. (RT @TheSocialObsrvr: #social media #healthcare #metrics, which one you should consider.

Via Dean Berg
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20 must have Twitter Tools to boost your Business - Digital Insights

20 must have Twitter Tools to boost your Business - Digital Insights | social media related | Scoop.it
Are you looking for building your brand/business on Twitter? Here are 20 Twitter Tools for your business to enhance your productivity and get most out of Twitter
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Introducing custom timelines: create timelines of Tweets for everyone | Twitter Developers

Introducing custom timelines: create timelines of Tweets for everyone | Twitter Developers | social media related | Scoop.it

Today we’re introducing custom timelines to give youmore control over how Tweets are organized and delivered on the Twitter platform.

Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.

 

Each timeline is public and has its own page on twitter.com, making it easy to share so others can follow along in real time as you add more Tweets. And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website.


What you can do with custom timelines

Share the best Tweets about a topic you care about, or an event –– planned or unplanned –– that’s happening right now. Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along.

 

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5 Social Media Marketing Trends For 2014 - Business 2 Community

5 Social Media Marketing Trends For 2014 - Business 2 Community | social media related | Scoop.it

Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun. I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. For one thing, I believe most brands now understand the impact social media can have on their business, yet many are still dealing with the challenges that come with its reality. Among some of the key concerns:

 

Generating enough content for consistent storytellingDemonstrating ROI of social media initiativesAllocating resources, both financial and humanIntegrating social media interactions in a holistic CRM approachReorganizing corporate structures to deal with social media and user-generated content

These are but a few examples. A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are five social media marketing trends to look out for in 2014.

 


Read more at http://www.business2community.com/social-media/5-social-media-marketing-trends-2014-0670336#7Jg8DRPJdVDPbqZy.99

Belinda Suvaal's insight:

Niet erg verrassend, toch goed om te lezen: Google+ staat in de top5. Snapchat staat op plaats 2 (150 miljoen foto's per dag)! En natuurlijk dat video hot is, maar dat wisten we allang.

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Brands Expected to Respond Within an Hour on Twitter [Study]

Brands Expected to Respond Within an Hour on Twitter [Study] | social media related | Scoop.it
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don't engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
Belinda Suvaal's insight:

Het gebeurt nog te vaak, geen antwoord op Twitter (of Facebook). Werk je aan online branding? Realiseer je dan dat het geen kwestie van wel/niet investeren is. Het zal wel moeten, een webcare team dat realtime vragen beantwoordt en klachten opvangt.

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Social Media - Sagamore Marketing

Social Media - Sagamore Marketing | social media related | Scoop.it
Een organisatie heeft verschillende stakeholders. De doelgroepen delen online hun klachten, persberichten, complimenten, recensies en vragen. 

Lees meer op http://www.sagamore.nl

 

Social Media workshop volgen? Ondersteuning nodig bij het op de rit zetten van een social media strategie? Gebruik het contactformulier op de website als je wilt weten hoe wij je kunnen helpen.

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Radboudumc - Februari 2014 - Sociale media geven inzicht in zorgkwaliteit

Radboudumc - Februari 2014 - Sociale media geven inzicht in zorgkwaliteit | social media related | Scoop.it

De reacties die patiënten op sociale media geven over hun behandeling zijn bruikbaar om inzicht te krijgen in de kwaliteit van zorg. Deze informatie is daarom een goede aanvulling op het reguliere kwaliteitsonderzoek. Informatie op sociale media is gerelateerd aan traditionele metingen van kwaliteit, zoals patiëntervaringen en complicaties. Dit blijkt uit een literatuurstudie van Lise Verhoef en haar collega’s van het Radboudumc die op 21 februari verscheen in het Journal of Medical Internet Research.

 

Hoe leuker hoe beter

De onderzoekers vonden opmerkelijke resultaten bij het opstellen van een overzicht van de recente wetenschappelijke literatuur over de relatie tussen sociale media en zorgkwaliteit. Zo blijkt dat ziekenhuizen die vaker leuk gevonden worden op Facebook, lagere sterftecijfers hebben. Patiënten van die ziekenhuizen zijn ook meer tevreden over de zorg. 

De meeste onderzochte artikelen gingen over zogenaamde waarderingssites. Hierop kunnen patiënten een zorgverlener of een ziekenhuis beoordelen. In de artikelen werd beschreven dat ziekenhuizen met een hogere waardering onder andere minder heropnames en infecties hebben. Verhoef: “De resultaten zijn veelbelovend en kunnen een nieuwe kijk geven op het in kaart brengen van kwaliteit van zorg.”

 Lees het hele artikel: http://www.radboudumc.nl/OverhetRadboudumc/NieuwsEnMedia/archief/Nieuwsarchief2014/Februari2014/Pages/Socialemediageveninzichtinzorgkwaliteit.aspx#.UwuPlPAyvjM.twitter
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Facebook's 'Deep Learning' Guru Reveals the Future of AI | Wired Enterprise | Wired.com

Facebook's 'Deep Learning' Guru Reveals the Future of AI | Wired Enterprise | Wired.com | social media related | Scoop.it

New York University professor Yann LeCun has spent the last 30 years exploring artificial intelligence, designing “deep learning” computing systems that process information in ways not unlike the human brain. And now he’s bringing this work to Facebook.

Earlier this week, the social networking giant told the world it had hired the French-born scientist to head its new artificial intelligence lab, which will span operations in California, London, and New York. From Facebook’s new offices on Manhattan’s Astor Place, LeCun will oversee the development of deep-learning tools that can help Facebook analyze data and behavior on its massively popular social networking service — and ultimately revamp the way the thing operates.

 

With deep learning, Facebook could automatically identify faces in the photographs you upload, automatically tag them with the right names, and instantly share them with friends and family who might enjoy them too. Using similar techniques to analyze your daily activity on the site, it could automatically show you more stuff you wanna see.

 

In some ways, Facebook and AI is a rather creepy combination. Deep learning provides a more effective means of analyzing your most personal of habits. “What Facebook can do with deep learning is unlimited,” says Abdel-rahman Mohamed, who worked on similar AI research at the University of Toronto. “Every day, Facebook is collecting the network of relationships between people. It’s getting your activity over the course of the day. It knows how you vote — Democrat or Republican. It knows what products you buy.”

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Psychologists Predict The Demise of Social Networks - SocialTimes

Psychologists Predict The Demise of Social Networks - SocialTimes | social media related | Scoop.it

PsychCentral is predicting the demise of social networks like Facebook: “Meanwhile, big social networks are doomed to fail from the onset, especially ones that encourage you to ‘friend’ people who you don’t really know and aren’t really friends.”

The lifespan of social networks is constricted when the “costs start to outweigh the benefits.” Why? It all boils down to online identity management, or curating of the details of our lives — what we choose to share, when and with whom:

When social networks are small and have small amounts of people in it — maybe just a few trusted friends are connected to you on the network — you spend a lot less time on identity management. You know this small group of people, and you know how they feel and think about things. You know if you share a dirty joke with them, they’ll laugh — not get offended.

As an online social network grows and we gain more and more friends on it, it starts to include co-workers and friends we don’t know as well. Maybe we add a few old acquaintances. And even a family member or two. Suddenly, we’re no longer sure how they might take a dirty joke, or when we share a political link. Will some in the group be offended?

So we start to self-censor and share less. When in doubt, instead of hitting the “Post” button, we hit the, “Nah, better not” button and don’t post that picture we find hilarious, but others may be offended by. Facebook already knows this, based upon its own research. In that study, researchers found that “71 percent of the users typed out a status, a comment or both but did not submit it. On average, they held back on 4.52 statuses and 3.2 comments.”

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A social pill for pharma

A social pill for pharma | social media related | Scoop.it

Pharmaceutical companies are slow to board the social media bus, but the rest of the healthcare industry isn’t waiting around. Online health information is readily available, and consumers have no reservations about tapping the Internet to find it.

 

A Pew Internet survey found that 72 percent searched for healthcare information online in 2012, while 52 percent of smartphone owners have used their device to look up health or medical information. More specifically, one in five U.S. consumers consults social media in making their healthcare decisions.

 

Likewise, a growing number of healthcare professionals are engaging on social channels, using Facebook, Twitter, LinkedIn, YouTube and blogs to explore job opportunities, network with peers, or find new ways to connect with patients. There’s no arguing that social media is an influential part of the healthcare conversation.

 

As medicine becomes more participatory, many pharma companies lack confidence in how to engage in social media. Furthermore, some experts question whether industry is even suited for the promotional aspects of Facebook or Twitter or other social channels at all.

Social media: a tough pill to swallow?

So why the hesitation on the part of this industry? A new white paper, “A Social Pill for Pharma” by Reena Milton and Logan Lawler, explores the unique challenges and opportunities.

Not surprising, the Food and Drug Administration considerations are front and center. While the FDA provides guidelines on social media use by the pharmaceutical industry, it’s still a gray area. According to Milton and Lawler, current FDA regulations and guidelines — especially on the reporting of adverse events and industry standards for pharmaceutical marketing — do not address the realities of social engagements online or provide consistent enforcement of existing rules online.

But that shouldn’t stop pharma from engaging in social media. The opportunities are many, including hearing customers, understanding the competitive landscape and building a brand. The authors write:  “… though social media formats and platforms are likely to evolve over time, online engagement is here to stay. You need to be accessible to your consumers and empower you to improve brand awareness, business results and loyalty.”

By making content easier to share, companies will engage caregivers and their patients online through innovative approaches. This will ultimately build a stronger presence on various social channels, allowing them to listen to conversations and gain valuable insights.


Via Valeria Duflot
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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | social media related | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

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Gemeente krijgt 150 vragen per maand binnen via twitter - Nieuws.nl

Gemeente krijgt 150 vragen per maand binnen via twitter - Nieuws.nl | social media related | Scoop.it

De gemeente Utrecht krijgt tussen de 120 en 150 vragen per maand binnen via sociale media, vooral via twitter. Het overgrote deel van die vragen gaan over de openbare ruimte. Dat blijkt uit een artikel in Marketingfacts.

 

Onlangs maakten Marketingfacts bekend dat Utrecht de meest actieve gemeente op twitter is. In het artikel van Paulus Veltman, die socialmediatrainingen geeft aan medewerkers van de gemeente Utrecht, blijkt dat het allemaal begonnen is in 2010 met @Stadswerken030 en de hashtag #gladheid030. Hiermee werden de twitterende Utrechters geïnformeerd over de gladheidsbestrijding van de gemeente Utrecht. Ook werden via dit twitteraccount vragen van Utrechters beantwoord, soms vanaf de bank thuis of zelfs vanuit het buitenland.

 

Het succes van @Stadswerken030 zorgde voor het laatste zetje om ook @GemeenteUtrecht vanaf april 2012 interactief te maken. De gemeente gaat voortaan vragen beantwoorden via twitter.

 

Hierbij wordt nauw samengewerkt tussen het Communicatiebureau en het Klantcontactcentrum (KCC). De vragen die binnenkomen worden altijd eerst opgepakt door een van de vijf speciaal opgeleide KCC-medewerkers. Ongeveer 80 procent van de vragen kan door hen direct worden afgehandeld. Vragen over beleid en politiek gevoelige onderwerpen worden doorgezet naar een communicatieadviseur. Het streven is dat aan het eind van de werkdag alle vragen die via twitter zijn gesteld zijn beantwoord.

 

Maandelijks komen er tussen de 120 en 150 vragen binnen via de sociale media. Dat aantal stijgt langzaam. De meeste vragen komen via twitter binnen. Af en toe verschijnt er een vraag op de Facebookpagina van de gemeente die pas vrij recent actief is.

 

De meeste vragen hebben betrekking op de openbare ruimte en kunnen relatief vlot worden beantwoord. Daarnaast zijn er pieken in het twitterverkeer als er politieke relletjes, evenementen of calamiteiten zijn.

Sinds kort kunnen ook vragen gesteld worden via de twitteraccounts van de wijkbureaus. Die worden in de regel beantwoord door het KCC omdat ze meestal over de openbare ruimte gaan. Alleen de echte wijkvragen worden doorgezet en afgehandeld door de medewerkers van de wijkbureaus. (deStadUtrecht.nl)


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LinkedIn company pages: the untapped opportunity for SMBs

Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social m
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How To Organize A Social Media Content Strategy

How To Organize A Social Media Content Strategy | social media related | Scoop.it

Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment.

 

Social media has developed to the point that it is now more than putting a message out online and hoping for the best. Because the users are smarter and have made social media a part of their lives, it is up to companies to make the most out of every post and update they publish.

 

Social media management is a constant and ongoing process due to the nature of the instant, online world in which social networks live. When it comes to developing a content strategy for social media channels, it often works best for passionate, dedicated people to collaborate across departments, rather than handing the task off to the marketing department. By getting input from a variety of sectors within a company, a social media content strategy can really succeed.

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News Use across Social Media Platforms (Pew Research Center)

News Use across Social Media Platforms (Pew  Research Center) | social media related | Scoop.it

Pew Research Center in collaboration with the John S. and James L. Knight Foundation analyzed the characteristics of news consumers and the size of their population across 11 social networking sites.

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Mystery Solved, its a marketing campaign. Hooded Men & Occult Circles Appear Globally

Who are these mysterious hooded men that have been showing up at soccer games in Europe wearing occult-style symbolic robes?

The answer could also serve to inform us about what's behind the secretive 'Google Barges' being built on the east and west coast of America.

 

Belinda Suvaal's insight:

Samsungs mass marketing campaign..... smart one

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Samen op het web surfen met Surfly

Samen op het web surfen met Surfly | social media related | Scoop.it
5 november 2013 - Nederlandse start-up Surfly presenteert Surfly, een tool om samen op het web te surfen. Met Surfly’s zelf ontwikkelde technologie biedt het bedrijf een dienst voor het eenvoudig, snel en veilig delen van web-sessies.
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