Creating effective social media strategies is often a difficult task and there are many factors to be considered, including the identity of the brand, the preferences of the target audience and the idiosyncrasies of each social networking site. This is why we’ve compiled this list of 10 great tips for social media success, from experts who work with social campaigns day in day out.
10 – Tap into your existing networks and maximise the value of communication channels that are already open
Jonha Revesencio, Freelance Online Community Manager, worked on the strategy that won the Diageo #PlanWBoost Twitter contest. She says that “Each member of the team reached out to key social media influencers and Twitter Powerhouses (top influencers) whom [they] were already connected with”.
This approach enabled them to get a peak total of 600 tweets per day. The hashtag #PlanWAthena, which they used for the competition, appeared on 4.18 million people’s timelines. And to sweeten their success, they won!