Social Media Publishing and Curation
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Paid Facebook Reach: Does it really help?

Paid Facebook Reach: Does it really help? | Social Media Publishing and Curation | Scoop.it

To continue sharing some of the learning-by-doing lessons I've come across over the past two years as a community and social media manager, I looked into the world of Facebook Insights to learn a little more about the often debated Facebook Reach and see what it's actually done to help me. 

Ally Greer's insight:

I've found that paying for higher Facebook Reach hasn't really resulted in anything. It's a common misconception of marketers that a higher reach means higher success, but I'm not quite sure what success it actually brings to businesses when lots of people are seeing their social media posts as opposed to clicking them and making purchases.


What do you think?

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How to generate leads through Linkedin

How to generate leads through Linkedin | Social Media Publishing and Curation | Scoop.it
77% of B2B marketers say that, they have acquired customers through Linkedin.
Guillaume Decugis's insight:

A good round up of the basic things you have to do to leverage LinkedIn, the #1 social network for professionals and therefore the most important for b2b marketers.

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Xposedbydesign's curator insight, March 20, 2014 9:16 AM

 

 

Lets be social: @xposedbydesign on Twitter

                          http://facebook.com/xposedbydesign

 

 

My tee shirt designs:

http://www.zazzle.com/Xposedbydesign*

 

http://www.pinterest.com/xposedbydesign/worldly-pleasures/

Steve Cassady's curator insight, May 7, 2014 10:56 AM

Nice tops on Lead Generation through LInkedIn

Steve Cassady's curator insight, May 7, 2014 10:58 AM

Nice Lead Generation Tips for Linkedin.

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Twitter's Possible Profile Redesign: What You Need to Know & Actions to Take Right Now - GeoVoices

Twitter's Possible Profile Redesign: What You Need to Know & Actions to Take Right Now - GeoVoices | Social Media Publishing and Curation | Scoop.it
Twitter is trying to find a balance between keeping their current users happy while making enough changes to attract new users familiar with Facebook.

Via Jon Koob
Ally Greer's insight:

It's no secret that images work. Twitter is taking that into consideration with the supposed next iteration of its design - which frankly has a lot of the elements of the Facebook profile, including the large banner.


I've always said that, eventually, all of the social networks will learn from the others what works and what doesn't, adapt and reuse all of the features, and just form one giant social empire. Maybe it'll happen, maybe it won't, but this is certainly another step in that direction. :)


Also, long live images! #leancontent

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Jon Koob's curator insight, February 19, 2014 1:01 PM

Oh the times, they are a changin'. 


Twitter is becoming more like Facebook day after day, and the newest changes to their web layout are going to be all too noticeable.  You'll now be responsible for a header that's much larger; and make sure your color schemes are on point or your profile WILL look trashy. You'll be able to see live stats of your favorites and a few other things you didn't get to previously.


The change is necessary, and it'll most likely be scrutinized until people realize they have no choice anyway.

Chris Barrows's curator insight, February 25, 2014 3:24 PM

In trying to find the perfect balance and it's place in the social world - this provides a look into the possibility of the Twitter redesign. 

Mariale Peñalosa Arguijo's curator insight, February 25, 2014 11:03 PM

 

 10
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B2B Social Media Curation: Tips and Tricks

What is social media curation? Social media curation is: Gathering and repurposing content from sources outside of your business to improve and diversify your social media marketing.

Ally Greer's insight:

Great intro and tips to social media curation by Brainrider Knowledge Marketing Group.

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Nicole Paquet's curator insight, February 20, 2014 11:18 AM

Personally, I would highly recommend this article for anyone interested in social media. I found it to be extremely helpful with its suggested tips on how to properly curate articles and how to go about doing so in an ethical manner. I think that it is important for businesses to be looking into what else is going on in their industry aside from themselves and to be open to discuss those changes with their consumers. By posting other articles from creditable sources, companies have the brilliant opportunity to look more like experts in the field themselves even for just keeping up with current ideas and innovations. Aside from this, it also lets businesses provide their followers with their own take on what is going on in the world. For their customers, curating makes it much more exciting to follow businesses. When companies are not so focused on using social media to push products, they can instead use these forums to be able to express themselves as a “real people” with actual personalities. People who are interested in their business have a great chance of also being very intrigued by other topics or subject matter that is relatable or are in some ways similar. Something to take away from this is the idea that social media should not be used to push products and services on people but rather another median to be able to connect and interact with consumers. By doing so, businesses are able to gain a better insight on what it is their customers are actually looking for and what are some things that they may need to change. It may be time-consuming, but in the end I truly believe that social media is an extremely powerful tool to be used in order to enhance a business in a relatively low cost manner.

Jeanne Munoz's curator insight, February 26, 2014 8:45 PM

Such a great overview of basics to guide content curation.

SMOOC's curator insight, March 6, 2014 9:02 AM

Great SlideShare presentation that provides tips and tricks for curation.

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The Growth of Social Media in 2014: 40+ Surprising Stats [infographic] | SociallyStacked

The Growth of Social Media in 2014: 40+ Surprising Stats [infographic] | SociallyStacked | Social Media Publishing and Curation | Scoop.it

Via Jessica Kelly
Ally Greer's insight:

93% of marketers use social media for business purposes.

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chua meng joo's curator insight, February 3, 2014 11:11 PM

social media updates

Amy Williamson's curator insight, February 5, 2014 5:37 AM

Interest facts and figuresm some I would never have expected

Sharena Hamilton's curator insight, February 9, 2014 8:22 PM

I believe it's amazing how social media is growing. This is a great way to improve people social life and to meet new people. Businesses also use social media to promote their products because so many people have a social network as you can tell it keeps increasing.

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9 Social Media Resolutions for 2014

9 Social Media Resolutions for 2014 | Social Media Publishing and Curation | Scoop.it
We suggest a few social media resolutions for the new year, including posting fewer annoying photos and being a bit more positive across your networks.
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The Unexpected Benefits of Content Curation for Nonprofits

The Unexpected Benefits of Content Curation for Nonprofits | Social Media Publishing and Curation | Scoop.it
Earlier this week, at Scoop.it's December Lean Content meetup, we were visited by nonprofit consultant, marketer, author, and trainer Beth Kanter.
Ally Greer's insight:

Learning how to curate content the correct way will significantly increase the benefits that you see come from it. @Beth Kanter, nonprofit coach, author, teacher, and curator, had some awesome tips for content curation specifically as it applies to the nonprofit sector at this week's #leancontent meetup.


Check out her slides and recap here!

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Social Media Publishing and Curation | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
Ally Greer's insight:

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

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OrienTapas Curation's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

Marc Kneepkens's curator insight, March 21, 2014 12:17 PM

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results) | Social Media Publishing and Curation | Scoop.it
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
Ally Greer's insight:

While 67% of SMBs see LinkedIn Company Pages as an important channel for social and digital marketing, the average LinkedIn company page has not been updated in over three months, according to a study conducted by Scoop.it


Starting today, LinkedIn Company Pages are now a sharing option on Scoop.it, allowing Scoop.it users to share their curated content directly to their LinkedIn Company Page along with their other social channels.


This is great news for social media managers and LinkedIn Company Page admins who can't find the time to post content on their Company Pages, as well as analytists and strategists who are disappointed with the lack of analytics that LinkedIn provides for Company Pages. With Scoop.it, the posts from your LinkedIn Company Page will be added to your Scoop.it and Google Analytics should you choose to connect them.


Check out the SlideShare in this blogpost to see more results from the study!

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Lydia Gracia's curator insight, November 19, 2013 5:26 PM

Nouvelle fonctionnalité de Scoop.it : désormais on pourra connecter sa page d'entreprise LinkedIn a son compte Scoop.it. 

Bonne nouvelle pour les responsables du contenu!

Emeric Nectoux's comment, January 12, 2014 11:51 PM
Great feature, even if it still can be enhanced (but more on the LinkedIn side) : e.g.: your scoop.it picture is not displayed on the LinkedIn page.
Emeric Nectoux's comment, January 12, 2014 11:52 PM
Anyhow, I do think it's a great opportunity to bring back to life a lot of LinkedIn pages...
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Rise Above the Content Marketing Noise

Rise Above the Content Marketing Noise | Social Media Publishing and Curation | Scoop.it
Aberdeen reports that 91% of B2B marketers use content marketing, but are they using it effectively?
Ally Greer's insight:

The fact that there is such a concept of "rising above the noise" in content marketing proves that there is simply too much content out there. There are thousands of blog posts published every hour of every day on the same exact topc - so how is it that marketers are supposed to stand out?


The best advice is to "create quality, original content," but does anyone actually not try to create quality content when they're aiming for results? Probably not. The fact of the matter is, there is even more quality content out there than we ever could have expected - and this is where the curation door opens.


Instead of trying hopelessly to rise above the noise with all original content, why not be the one to organize it for your audience? 

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Witmer Group's curator insight, November 18, 2013 1:26 PM

We also love a great infographic!  #creativecontentdevelopment

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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Social Media Publishing and Curation | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

  • Search is becoming social
  • Google+ Authorship is becoming a filter for quality content
  • Google+ has the best user experience of any social network

Visit the link to find additional insights, resource links, and useful Google+ information.

Via Lauren Moss
Ally Greer's insight:

Three letters: SEO.

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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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Content Is The Top Priority For The Social Business | B2B Marketing Insider

Content Is The Top Priority For The Social Business | B2B Marketing Insider | Social Media Publishing and Curation | Scoop.it

It's no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing.

Ally Greer's insight:

Some interesting takeaways from the Altimeter Group's State of Social Business Maturity 2013:


-Only 17% of marketers are truly strategic in their social strategies across the enterprise


Content marketing was listed as the top priority for social media activities, just three short years after it wasn't even on the list at all.

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How to Create Social Media Buzz for Your New Product

How to Create Social Media Buzz for Your New Product | Social Media Publishing and Curation | Scoop.it
In part one of my series, I looked at how to find and build a beta community for your product or service. In part two, I look at how to create social media buzz and word of mouth marketing to attract potential customers.
Ally Greer's insight:

Create shareable microcontent, run a poll, and start conversations around your product (ahem .. #curatethecurators) to get your audience -- and others -- excited about your launch.

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What Needs to Change About the Current State of Blogging

What Needs to Change About the Current State of Blogging | Social Media Publishing and Curation | Scoop.it
Is this current writing model of leaning on gif-listicles, quizzes, and Instagram photos as the bulk of blogging content the most sustainable in the long-term?
Ally Greer's insight:

Are you blogging just to have things to publish on social media, or because you have important things to share with your readers?


If it's the former, you might want to rethink your strategy. Blogging just for the sake of blogging can get ugly pretty quickly - making viral headlines and "keywordifying" your content just to get some SEO and social media visibility isn't the way to form real relationships and get business. 


Instead of blogging just to blog, why not blog when you have meaningful, important ideas that matter to share, and supplement the rest with curated content?

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Entreprise Peinture Deco's curator insight, March 20, 2014 9:39 AM

Bienvenue chez Entreprise Peinture Déco, Plus de 20 ans
Devis Travaux Rénovation Ravalement de façade-immeuble ...
http://www.entreprisepeinturedeco.fr/devis-rénovations-en-ravalement-de-façades/
Entreprise Peinture Déco à Évry-Essonne 91-ile de France-Artisan-façades, Notre société est experte dans la rénovation de toiture, le ravalement de façade, ...

Debbie Elicksen 's curator insight, March 21, 2014 1:10 PM

What a great point. Let's have something interesting and valuable to share -- even if it's just an entertaining meme -- rather than post shit for the sake of posting it.

odysseas spyroglou's curator insight, March 23, 2014 6:11 PM
With so much content available in the internet I couldn't agree more.
Rescooped by Ally Greer from Digital Marketing Digest
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How Google Plus Pages Can Boost Your Business

How Google Plus Pages Can Boost Your Business | Social Media Publishing and Curation | Scoop.it

Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+.

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ConsejeriaValledupar1's curator insight, March 1, 2014 2:13 PM

Esta es su consejeria académica en Valledupar-UNAD

Nine0Media's curator insight, March 4, 2014 4:26 PM

Make sure to add your Google+ button to your Blog Posts #DIYSEO #Nine0Media 

Toni Ferraté's curator insight, March 9, 2014 6:17 AM

Hay que experiementar con Google Plus en un momento en que todos somos aprendices y no hay gurús.

Rescooped by Ally Greer from Just Story It! Biz Storytelling
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Storytelling's Periodic Table: A Great Tool to Play With

Storytelling's Periodic Table: A Great Tool to Play With | Social Media Publishing and Curation | Scoop.it
You probably won't recognize these storytelling elements from creative writing class.

Via Karen Dietz
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Sieg Holle's curator insight, February 14, 2014 2:31 PM

Cure for writers cramp......

Jennifer Gandarias's curator insight, February 15, 2014 7:42 PM

This infographic would be a hit in creative writing class

David Baker's curator insight, March 20, 2014 12:43 PM

What a great support to deepen writing practice for students as they learn to identify different roles, ideas and structures in their reading and use it in their writing

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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? 

Ally Greer's insight:

Whether you're just getting started with curation or want to refresh your studies of best practices, check out this presentation to find some basic tips to turning the seemingly boring process of content curation into an awesome job with great results.

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LAUNCH - The Complete Guide to Launching a New Website

LAUNCH - The Complete Guide to Launching a New Website | Social Media Publishing and Curation | Scoop.it
Launching a new website is one of the most challenging aspects in SEO. Check out this guide, complete with tips on how to launch your new site successfully.

Via Peg Corwin
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Peg Corwin's curator insight, December 15, 2013 9:18 PM

Learn what steps you should take before, during launch and after launch to best manage your web presence.


So many people don't do redirects, I find.


If you like this scoop, please consider a thumbs up or share.

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The 10 Best Social Media Predictions for 2014

The 10 Best Social Media Predictions for 2014 | Social Media Publishing and Curation | Scoop.it
In my years in marketing and media relations, I’ve learned there is one constant: change. If you can’t embrace it, you will wither on the vine.
Guillaume Decugis's insight:

This is not one of the boring "social media will become more important than ever" type of post: promised! The question is no longer there but how social media will evolve in the next few months. 


Interestingly a lot of these points are on the format of content that will be successful next year: short-form, visual and interest-based are the keywords you want to remember.

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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Social Media Publishing and Curation | Scoop.it
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...
Ally Greer's insight:

Great breakdown of five solid steps to take to break into the world of curation.

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ozziegontang's curator insight, March 14, 2014 6:39 PM

Helping Chairs help their members gather what they need to know.

Lauren Anstey's curator insight, March 31, 2014 1:06 PM

A 5-step guide to digital curation.

saranthorn's curator insight, February 1, 2015 3:14 AM

scoop it

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Ten Reasons to Leverage Social Media to Grow Your Medical Practice

Ten Reasons to Leverage Social Media to Grow Your Medical Practice | Social Media Publishing and Curation | Scoop.it

1. Social media is here to stay. Studies show that 18 percent of all time spent online is spent on social media; some studies report one in five minutes a day! You need to be there, in front of people, as this is a huge opportunity and the medical field as a whole supports jumping on this form of marketing.


2. New patient acquisition is the biggest hurdle for most clinics. Social media is the most cost-effective and targeted way to reach your prospective patients.


3. Social media helps you build relationships. Whether with current patients and their families or prospective new patients, social media makes it easy to stay in the forefront of their minds, by lending yourself to becoming a resource. Having a large social media base can even help you to assess adding particular services or products.


4. Everyone loves Facebook. A number of reports state that Facebook is the most influential social network with the most diverse user base. Use a personal page to promote your clinic and healthcare providers. Personal pages are more prominent in news feeds and give more opportunity to interact with your fans, i.e. wishing them "Happy Birthday." (It is also important to have a business page (aka a "fan page") for the practice for SEO purposes.)


5. Images of office life are the most important pieces of the social media DISCUSSION. People buy from people, not nameless, faceless, soulless businesses. Posting images and pictures of day-to-day life even on a clinic page is key to building a sense of community around your brand.


6. Social media influences search engine rankings. And having great search engine rankings improves your chances of being found when Betty types into Google "family practice in XYZ city."


7. Social media is the new "search engine." Many people look to social media to find the places and services they are looking for.


8. Social media offers the most highly targeted marketing opportunities. Less than a decade ago, if you wanted customers you might have to advertise on the radio or send out mailers. Today, reaching the specific prospective patient you are looking for is simple. You can drill down and target people down to their age, gender, geography, and interests.


9. Social media gives you more insight into your patients. By seeing which social media outlets are garnering the most "likes" or discussion feedback on healthcare issues (for example, links to important articles on timely material such as the benefits of the flu vaccine) you can get insight into your patients' worlds. Also: You cannot do it all, so once you have this information, pick two to three social media outlets where your ideal patients hang out, and be great at utilizing those.


10. There are people out there to help. For example, our company has a "Teach You to Fish" Program and a "Fish for You" Program to help you develop you social media marketing strategies for your practice.


- See more at: http://www.physicianspractice.com/blog/ten-reasons-leverage-social-media-grow-your-medical-practice#sthash.IJPCQNlb.dpuf


Via Plus91
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Allison Emma Schizkoske's curator insight, December 5, 2013 3:49 PM

I 100% agree with the first point. Social media is here to stay. As well as social media is the new "search engine" People look up products and services on facebook to see what others are saying about them. 

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Welcome!

Welcome! | Social Media Publishing and Curation | Scoop.it

Hi! I'm Ally Greer. I head up community & social media at Scoop.it


I probably spend more time than I would even care to admit studying the endless trends, tools, and resources on social media strategy, and know how important it is to figure out what works and what doesn't.


From managing multiple accounts to figuring out what and when to publish, this page serves as a place to collect, share, gather, and learn. 


Would you like to help curate this blog? Just send me an email to ally@scoop.it! Or, click on the Suggest button up top to submit a post that you think is great.


Happy learning!

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How to Choose the Right Social Media Platform

How to Choose the Right Social Media Platform | Social Media Publishing and Curation | Scoop.it
Ally Greer's insight:

Based upon your goals, audience demographics, and types of content, some social networks might be better than others.


Also important to keep in mind is that you are more likely to see results if you personalize your content for the network you're using, as well as the audience that lives there.

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media Publishing and Curation | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Content Curation: Key Tips and Ideas for Brands

Content Curation: Key Tips and Ideas for Brands | Social Media Publishing and Curation | Scoop.it
Ally Greer's insight:

Some great tips for businesses who want to get started with content curation: Measuring, adding credibility, and organization are just a few!

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