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9 Social Media Resolutions for 2014

9 Social Media Resolutions for 2014 | Social Media Publishing and Curation | Scoop.it
We suggest a few social media resolutions for the new year, including posting fewer annoying photos and being a bit more positive across your networks.
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The Unexpected Benefits of Content Curation for Nonprofits

The Unexpected Benefits of Content Curation for Nonprofits | Social Media Publishing and Curation | Scoop.it
Earlier this week, at Scoop.it's December Lean Content meetup, we were visited by nonprofit consultant, marketer, author, and trainer Beth Kanter.
Ally Greer's insight:

Learning how to curate content the correct way will significantly increase the benefits that you see come from it. @Beth Kanter, nonprofit coach, author, teacher, and curator, had some awesome tips for content curation specifically as it applies to the nonprofit sector at this week's #leancontent meetup.


Check out her slides and recap here!

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Social Media Publishing and Curation | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
Ally Greer's insight:

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

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Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

Marc Kneepkens's curator insight, March 21, 2014 12:17 PM

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results) | Social Media Publishing and Curation | Scoop.it
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
Ally Greer's insight:

While 67% of SMBs see LinkedIn Company Pages as an important channel for social and digital marketing, the average LinkedIn company page has not been updated in over three months, according to a study conducted by Scoop.it


Starting today, LinkedIn Company Pages are now a sharing option on Scoop.it, allowing Scoop.it users to share their curated content directly to their LinkedIn Company Page along with their other social channels.


This is great news for social media managers and LinkedIn Company Page admins who can't find the time to post content on their Company Pages, as well as analytists and strategists who are disappointed with the lack of analytics that LinkedIn provides for Company Pages. With Scoop.it, the posts from your LinkedIn Company Page will be added to your Scoop.it and Google Analytics should you choose to connect them.


Check out the SlideShare in this blogpost to see more results from the study!

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Lydia Gracia's curator insight, November 19, 2013 5:26 PM

Nouvelle fonctionnalité de Scoop.it : désormais on pourra connecter sa page d'entreprise LinkedIn a son compte Scoop.it. 

Bonne nouvelle pour les responsables du contenu!

Emeric Nectoux's comment, January 12, 2014 11:51 PM
Great feature, even if it still can be enhanced (but more on the LinkedIn side) : e.g.: your scoop.it picture is not displayed on the LinkedIn page.
Emeric Nectoux's comment, January 12, 2014 11:52 PM
Anyhow, I do think it's a great opportunity to bring back to life a lot of LinkedIn pages...
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Rise Above the Content Marketing Noise

Rise Above the Content Marketing Noise | Social Media Publishing and Curation | Scoop.it
Aberdeen reports that 91% of B2B marketers use content marketing, but are they using it effectively?
Ally Greer's insight:

The fact that there is such a concept of "rising above the noise" in content marketing proves that there is simply too much content out there. There are thousands of blog posts published every hour of every day on the same exact topc - so how is it that marketers are supposed to stand out?


The best advice is to "create quality, original content," but does anyone actually not try to create quality content when they're aiming for results? Probably not. The fact of the matter is, there is even more quality content out there than we ever could have expected - and this is where the curation door opens.


Instead of trying hopelessly to rise above the noise with all original content, why not be the one to organize it for your audience? 

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Witmer Group's curator insight, November 18, 2013 1:26 PM

We also love a great infographic!  #creativecontentdevelopment

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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Social Media Publishing and Curation | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

  • Search is becoming social
  • Google+ Authorship is becoming a filter for quality content
  • Google+ has the best user experience of any social network

Visit the link to find additional insights, resource links, and useful Google+ information.

Via Lauren Moss
Ally Greer's insight:

Three letters: SEO.

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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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Content Is The Top Priority For The Social Business | B2B Marketing Insider

Content Is The Top Priority For The Social Business | B2B Marketing Insider | Social Media Publishing and Curation | Scoop.it

It's no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing.

Ally Greer's insight:

Some interesting takeaways from the Altimeter Group's State of Social Business Maturity 2013:


-Only 17% of marketers are truly strategic in their social strategies across the enterprise


Content marketing was listed as the top priority for social media activities, just three short years after it wasn't even on the list at all.

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How to Create Social Media Buzz for Your New Product

How to Create Social Media Buzz for Your New Product | Social Media Publishing and Curation | Scoop.it
In part one of my series, I looked at how to find and build a beta community for your product or service. In part two, I look at how to create social media buzz and word of mouth marketing to attract potential customers.
Ally Greer's insight:

Create shareable microcontent, run a poll, and start conversations around your product (ahem .. #curatethecurators) to get your audience -- and others -- excited about your launch.

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How much is twitter worth (to small businesses)?

Today the third major social network is becoming a public company. 

Ally Greer's insight:

If the perceived value of SMBs of a social network is any proxy, it looks like Twitter is severely undervalued.


We looked at some data from small to mid-sized businesses which showed that the perceived values of LinkedIn and Facebook were directly correlated with their respective market capitalizations.


Based on our findings, the implied value (from perceived value of the platform by SMBs) is about 4x Twitter's actual IPO valuation of $14 billion.

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Social Media and Garnering Followers and Traffic | Social Media Today

Social Media and Garnering Followers and Traffic | Social Media Today | Social Media Publishing and Curation | Scoop.it
Just a guess here, but I think you want more fans/followers on your social media accounts. Am I right? Who doesn’t?
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Adopting a Social Media Policy: Best Practices | JD Supra

Adopting a Social Media Policy: Best Practices | JD Supra | Social Media Publishing and Curation | Scoop.it

Social media platforms, including Facebook, Twitter, YouTube and LinkedIn, allow companies to communicate with their investors, costumers and the general public, and provide a 24/7 outlet for corporate disclosure.

Ally Greer's insight:

Does your company have a social media policy? What is it?

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How to Make the Web a Better Place Through Inbound Marketing

How to Make the Web a Better Place Through Inbound Marketing | Social Media Publishing and Curation | Scoop.it
If you are doing inbound marketing wrong, you’re wasting money, annoying everyone, and making a bad name for marketers everywhere. Instead, be helpful. No matter what it is you are doing, make sure you are being helpful.
Ally Greer's insight:

Your inbound marketing (read: content and social) doesn't have to be lame and boring. Aside from selling, add value - you'll be surprised at who you can delight.

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The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Social Media Publishing and Curation | Scoop.it

A look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust.

Ally Greer's insight:

Great post reminding all social media marketers that social media isn't just free advertising. Remember to share interesting and useful content, including the content of others (curation!) to keep your audience's trust and avoid being that person just trying to sell on social all the time.

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The 10 Best Social Media Predictions for 2014

The 10 Best Social Media Predictions for 2014 | Social Media Publishing and Curation | Scoop.it
In my years in marketing and media relations, I’ve learned there is one constant: change. If you can’t embrace it, you will wither on the vine.
Guillaume Decugis's insight:

This is not one of the boring "social media will become more important than ever" type of post: promised! The question is no longer there but how social media will evolve in the next few months. 


Interestingly a lot of these points are on the format of content that will be successful next year: short-form, visual and interest-based are the keywords you want to remember.

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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Social Media Publishing and Curation | Scoop.it
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...
Ally Greer's insight:

Great breakdown of five solid steps to take to break into the world of curation.

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ozziegontang's curator insight, March 14, 2014 6:39 PM

Helping Chairs help their members gather what they need to know.

Lauren Anstey's curator insight, March 31, 2014 1:06 PM

A 5-step guide to digital curation.

saranthorn's curator insight, February 1, 3:14 AM

scoop it

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Ten Reasons to Leverage Social Media to Grow Your Medical Practice

Ten Reasons to Leverage Social Media to Grow Your Medical Practice | Social Media Publishing and Curation | Scoop.it

1. Social media is here to stay. Studies show that 18 percent of all time spent online is spent on social media; some studies report one in five minutes a day! You need to be there, in front of people, as this is a huge opportunity and the medical field as a whole supports jumping on this form of marketing.


2. New patient acquisition is the biggest hurdle for most clinics. Social media is the most cost-effective and targeted way to reach your prospective patients.


3. Social media helps you build relationships. Whether with current patients and their families or prospective new patients, social media makes it easy to stay in the forefront of their minds, by lending yourself to becoming a resource. Having a large social media base can even help you to assess adding particular services or products.


4. Everyone loves Facebook. A number of reports state that Facebook is the most influential social network with the most diverse user base. Use a personal page to promote your clinic and healthcare providers. Personal pages are more prominent in news feeds and give more opportunity to interact with your fans, i.e. wishing them "Happy Birthday." (It is also important to have a business page (aka a "fan page") for the practice for SEO purposes.)


5. Images of office life are the most important pieces of the social media DISCUSSION. People buy from people, not nameless, faceless, soulless businesses. Posting images and pictures of day-to-day life even on a clinic page is key to building a sense of community around your brand.


6. Social media influences search engine rankings. And having great search engine rankings improves your chances of being found when Betty types into Google "family practice in XYZ city."


7. Social media is the new "search engine." Many people look to social media to find the places and services they are looking for.


8. Social media offers the most highly targeted marketing opportunities. Less than a decade ago, if you wanted customers you might have to advertise on the radio or send out mailers. Today, reaching the specific prospective patient you are looking for is simple. You can drill down and target people down to their age, gender, geography, and interests.


9. Social media gives you more insight into your patients. By seeing which social media outlets are garnering the most "likes" or discussion feedback on healthcare issues (for example, links to important articles on timely material such as the benefits of the flu vaccine) you can get insight into your patients' worlds. Also: You cannot do it all, so once you have this information, pick two to three social media outlets where your ideal patients hang out, and be great at utilizing those.


10. There are people out there to help. For example, our company has a "Teach You to Fish" Program and a "Fish for You" Program to help you develop you social media marketing strategies for your practice.


- See more at: http://www.physicianspractice.com/blog/ten-reasons-leverage-social-media-grow-your-medical-practice#sthash.IJPCQNlb.dpuf


Via Plus91
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Allison Emma Schizkoske's curator insight, December 5, 2013 3:49 PM

I 100% agree with the first point. Social media is here to stay. As well as social media is the new "search engine" People look up products and services on facebook to see what others are saying about them. 

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Welcome!

Welcome! | Social Media Publishing and Curation | Scoop.it

Hi! I'm Ally Greer. I head up community & social media at Scoop.it


I probably spend more time than I would even care to admit studying the endless trends, tools, and resources on social media strategy, and know how important it is to figure out what works and what doesn't.


From managing multiple accounts to figuring out what and when to publish, this page serves as a place to collect, share, gather, and learn. 


Would you like to help curate this blog? Just send me an email to ally@scoop.it! Or, click on the Suggest button up top to submit a post that you think is great.


Happy learning!

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How to Choose the Right Social Media Platform

How to Choose the Right Social Media Platform | Social Media Publishing and Curation | Scoop.it
Ally Greer's insight:

Based upon your goals, audience demographics, and types of content, some social networks might be better than others.


Also important to keep in mind is that you are more likely to see results if you personalize your content for the network you're using, as well as the audience that lives there.

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Social Media Publishing and Curation | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Content Curation: Key Tips and Ideas for Brands

Content Curation: Key Tips and Ideas for Brands | Social Media Publishing and Curation | Scoop.it
Ally Greer's insight:

Some great tips for businesses who want to get started with content curation: Measuring, adding credibility, and organization are just a few!

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40 Infographics & Cheat Sheets For Social Media Marketers

40 Infographics & Cheat Sheets For Social Media Marketers | Social Media Publishing and Curation | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky
Ally Greer's insight:

Bored? Feel like reading a million different stats and numbers about social media and marketing? Never fear.

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Wendy Flanagan's curator insight, November 11, 2013 5:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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10 Ways to Generate Leads Using Social Media

10 Ways to Generate Leads Using Social Media | Social Media Publishing and Curation | Scoop.it
10 Ways to Generate Leads Using Social Media http://t.co/DtRNNXXTZ5 via @SteamFeedcom
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Social Media Management Software Vendor Landscape

Struggling to make sense of the complex and fast moving social media management vendor landscape? Check out the full report on the link in the slide.

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Content Marketing, Social Media & SEO: The 3 Things You Need To Boost Your Website [Infographic & Insights]

Content Marketing, Social Media & SEO: The 3 Things You Need To Boost Your Website [Infographic & Insights] | Social Media Publishing and Curation | Scoop.it
Social Barrel - The latest Social Media News and Marketing Tips
Looking for a surefire way to boost your website to the first page and even the first entry for a certain search query?

Via Thomas Faltin
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10 ways brands can use social curation for marketing

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Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Michael Gravette's curator insight, November 8, 2013 2:01 PM
10 ways brands can use social curation for marketing
Bornstein & Bornstein + Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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