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A Few Reasons Social Media & Content Matter For Marketing (Infographic) - Business 2 Community

A Few Reasons Social Media & Content Matter For Marketing (Infographic) - Business 2 Community | Social Media Publishing and Curation | Scoop.it

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Is your Social Media Marketing Strategy Working?

Is your Social Media Marketing Strategy Working? | Social Media Publishing and Curation | Scoop.it
A step-by-step process on how to validate your social media marketing strategy
Guillaume Decugis's insight:

Ian Cleary from RazorSocial outlines a few simple steps to audit your social media marketing in a few simple questions and assess whether it's time to change something or not. 


The most important question is probably #2: are you attracting an audience that converts? 


I remember we had this debate with @Ally Greer in the early days of our community management: we realized that posting pictures of cats or inspiring quotes from famous people would get us a lot of likes on Facebook. But what good did it bring to us as a business? Not much... 


Now a lot of businesses don't even stand a chance at converting social media traffic because they're mostly just sharing links and not directing traffic to their own websites. While they direct traffic to their websites when they share their own blog posts, they fail to do so with the content they curate. The first step to consider to convert social media traffic is to create a hub for your social media content and your created content: your blog is probably the perfect candidate for that (if you're wondering how to do that, check our guide to adding curated content to your blog).

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The World's Friendliest Social Media Influencers

The World's Friendliest Social Media Influencers | Social Media Publishing and Curation | Scoop.it
The world's friendliest influential social media experts that we looked at had conversations with thousands of people. Some had more than 1,900 discussions.
Guillaume Decugis's insight:

We've all seen rankings like these but Twtrland had an interesting approach: they ranked influencers based on how many conversations they had on social media. Forget the broadcasters who play hard-to-get and never reply: these are the nice guys you can talk to. 

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8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki

8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki | Social Media Publishing and Curation | Scoop.it

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.


Via Jeff Domansky
Guillaume Decugis's insight:

Last year, one of our most successful blog post was titled: "Social Media Publishing Is Dead (as we know it)". Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity. 


What do we mean by that?


Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company's Content Strategy.


This doesn't work any more as many now agree, including Guy Kawasaki, the well known evangelist and author of the Art of Social Media.


Blogging (which is one of the main pillars of a successful content strategy) should be integrated with social media to form the company's content hub. The blog posts should of course be distributed on social channels and content curated by community managers or social media marketers to be published on the social channels should be hosted on the blog where they can generate engagement and conversions for the company from a web property it controls.


To do that, the basic ideas and principles are described here but Guy Kawasaki also gives 8 more interesting tips to optimize that integration in this post

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Sharon Berman's curator insight, June 4, 5:50 PM

Some really interesting ideas, here.  I am now thinking about how to integrate some of the practices here into learning and teaching practices.  IF you have any ideas about how this can be done, please share.....

bernieshoot's curator insight, June 5, 6:54 AM

#Media #Art 

Pamela Perry King's curator insight, June 5, 9:35 AM

Every hero has a story! What's yours?

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Is Brand Engagement Over on Facebook?

Is Brand Engagement Over on Facebook? | Social Media Publishing and Curation | Scoop.it

The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts”

Guillaume Decugis's insight:

The decline of organic reach on Facebook is continuing as I observed last year calling social media publishing dead (as we knew it). In this post, @Janet Fouts describes how it's going to be even worse in 2015.


As I explained back then, the solution resides on using social networks not as your real estate but as distribution channels for content placed in a hub you control. As CMI's Joe Pulizzi also puts it: "don't build your content marketing on rented land". Even if social media is your most important activity (as a community manager for instance), if you're just sharing links, you're missing out: you should use a content hub. This can be a blog, a mini content site (such as a Scoop.it page) or something else but this needs to be a pace where you can convert your readers to either subscribe, learn about your product or engage with you directly. 



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Janet Fouts's curator insight, January 27, 11:37 AM

I completely agree. Social media sites can't be just real estate. Get a billboard! Brands large and small will have to work a lot harder to be able to reach their network on Facebook, that means they will have to engage them, use other platforms to drive discussion too.

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22 More Ideas for Content to Share on Social Media

22 More Ideas for Content to Share on Social Media | Social Media Publishing and Curation | Scoop.it
Stop posting links to your or third-party content. Learn to use social media like a pro. No more wondering what content to share on social media.
Ally Greer's insight:

Feeling lost when trying to keep your social media profiles up to date? There are some great tips in this list!

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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Social Media Publishing and Curation | Scoop.it
Could you use more traffic to your blog? Have you considered Facebook ads? To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.
Ally Greer's insight:

As a content marketer, I've always viewed Facebook advertising as a way to promote the content on my blog and website. After all, my main goal is to drive people to my site and encourage conversions. 


Instead of thinking of Facebook ads as a whole additional platform to manage, try thinking about it briefly as an additional way to promote content. As this post points out, the magic happens when readers are brought back to your site where your lead generation forms are in full force.

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Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter | Social Media Publishing and Curation | Scoop.it
Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]

Via Russ Merz, Ph.D.
Ally Greer's insight:

Bottom line? Don't shrug off email marketing just yet. Or ever.

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Ricardo Penders's curator insight, January 3, 3:40 PM

Email Marketing Vs Social Media – Which is Better?

Hakukoneoptimointi-SEO's curator insight, January 5, 2:10 PM

Social Media, SEO, SEM, PPC or eMail Marketing, find oout which one is most efficient right now!

Sterlin Hirsch's curator insight, January 25, 5:56 PM

This article/info graphic talks about the pros and cons of both email marketing and social media. I believe social media is better because me, being a teenager, checks social media way more often than I do my email and I believe that the future generation will rely more on social media for information than email.

Suggested by Eric Chan Wei Chiang
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How To Design Facebook Ads That Get Results

How To Design Facebook Ads That Get Results | Social Media Publishing and Curation | Scoop.it

According to this year’s Social Media Marketing Report, the area most marketers (68%) want to learn about when it comes to content is how to create original visual assets.

Ally Greer's insight:

From powerful images to clear CTA's, take these tips straight to the bank.

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6 Preliminary Questions to Design a Successful Social Media Strategy

It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.

Guillaume Decugis's insight:

If you follow us, you might have seen this piece from Mark Schaefer on how social media engagement is not a strategy. Building on the experience from his successful consulting practice, this presentation lists 6 fundamental questions to design your social media strategy - and therefore answer the previous slideshare. 


One of theses questions is something I'd like to develop on: "what is our source of rich content?" As Mark puts it, content will be the fuel of your social media strategy so you better have plenty if you want to go far, regardless of how great your car is. 


This can be a challenge for many businesses who feel their content creation options are limited. By time, by budget or by inspiration. But as @Marc Rougier pointed our recently on our blog, you might be sitting on a content gold mine without knowing it. Think about it: you're already reading a lot of content on your industry or your market. Curating it is a way to bootstrap your content fuel. And scale it while also informing your own content creation.

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Using Content to fuel your social success #SShour 28

Guillaume Decugis's insight:

Rachel Miller and Brian Fanzo invited me to what has started to become a real show on social media: their Social Selling Hour which is both a hangout and a tweet chat (a nice combination by the way if you're doing tweet chats). 


We talked about several aspects of using content curation as part of social media including: 


Q1. Why is content curation such necessary activity for social business success?


Q2. How does content curation using a tool such as Scoop.it add context and authority?


Q3. Collaborative content curation is a great way to leverage community. What are the best ways to encourage this behavior?


Q4. A powerful effect of content curation is influencer engagement. How can influencers and advocates amplify your message?


Q5. Can content creation, curation, and distribution be everyone’s job?

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23 of the Best Social Media Articles and Marketing Resources - Buffer

23 of the Best Social Media Articles and Marketing Resources - Buffer | Social Media Publishing and Curation | Scoop.it
A collection of all the best social media articles and content marketing resources.

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
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Rosa Saló Sagué's curator insight, September 18, 2014 4:39 AM

Quick guide to social media 

Cleve McMillan's curator insight, September 19, 2014 2:19 AM

I thought #5 is genius! Nicely put, especially as I like Donuts...

TresBits's curator insight, October 17, 2014 4:59 AM

Una forma curiosa de entender las redes sociales ;)

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How Ads Get Placed In Your Facebook News Feed

How Ads Get Placed In Your Facebook News Feed | Social Media Publishing and Curation | Scoop.it
A peek under the hood of one of Facebook's most important algorithms.
Ally Greer's insight:

Interesting interview with Fidji Simo and Hong Ge, product managers on the Facebook ads team focused on how Facebook users end up with certain ads in their newsfeeds.


Combining the potential value for the advertiser, the viewer, and the FB ad platform, a specific algorithm exists to determine which ads to serve to whom and when. 


A few interesting facts about the FB Ad/News Feed algorithm:


-News Feed posts containing words inferring important life events, like 'congratulations,' in the post or in the comments are favorited and pushed to the top.


- Ads with quality content, like an engaging video, are more highly favored because they're more likely to bring a positive experience to the user viewing the ad.


-62% of Facebook's advertising revenue in Q2 of this year came from advertisements on mobile devices.


-Each Facebook user has the possibility of seeing an average of ten ads per day out of a possible 5,000-7,000 ads targeted at demographics specific to that user.

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ActionActors's curator insight, September 16, 2014 7:08 PM
Much is written and speculated about Facebook, it's ability to invade privacy based on information users have supplied & it's ability to target users with advertising. This is a good read that might help in your due diligence around these issues
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How You Can Prepare for Twitter's Potential Upcoming Changes

How You Can Prepare for Twitter's Potential Upcoming Changes | Social Media Publishing and Curation | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
Ally Greer's insight:

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.


Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.


Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.


According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.


What can do you, then, to prepare for this change?  


The truth: I'm not sure. No one is, and that's why we're all talking about it. That aside, though, I can come up with a few ideas that I plan on testing out while Twitter is still the way it is.


- Focus a lot of effort on building community on Twitter while you still have the ability to reach everyone equally. I think previously established relationships will pay off when the algorithm is put into place and it's likely that Twitter will favor updates of accounts with which the user interacts on a regular basis.


- Don't lose momentum. Now more than ever, every tweet counts. Another guess of mine is that brand accounts (and potentially personal ones as well) who post on a more consistent basis will also be favored because they are more likely to garner more engagement. Figure out ways to find a constant flow of content to feed your Twitter account with and get tweeting!


- Play with ads in order to start getting used to the platform. Over the years, the cost to get your content seen on Facebook has skyrocketed, and it's currently extremely low on Twitter. I've been experimenting with Twitter Ads and finding that the CPC is almost half of what I spend on Facebook. Perhaps if you get in the game while you're ahead, you won't end up having to dig all the way down to the bottom of those pockets in a few months.


Remember, these are just guesses. That said, they all share a common theme that I truly believe will be helpful as Twitter starts changing: stay ahead of the curve!


What do you think? Will Twitter add a timeline algorithm? Will it significantly change the way we do social media marketing?


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To learn more about how Scoop.it can help you find great content for your social networks and get a $50 Twitter Ads credit, contact us today! 



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What a Perfect Facebook Post Looks Like [Infographic]

What a Perfect Facebook Post Looks Like [Infographic] | Social Media Publishing and Curation | Scoop.it
Curious to find out what elements make for a perfect Facebook status update? Here are the latest research findings on how to craft an engaging post.
Guillaume Decugis's insight:

Even if the #1 is kind of obvious, a good checklist to use when publishing to Facebook.


#5 and #6 are surprising to me though... I'd recommend doing some tests as this might vary a lot depending on your target audience. 


Did you find publishing after hours and on weekends to be effective?

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Short of inspiration? 74 post headline templates that are proven to work

Short of inspiration? 74 post headline templates that are proven to work | Social Media Publishing and Curation | Scoop.it

Your headline is the first — and maybe last — impression you make on your audience.

Guillaume Decugis's insight:

Great resource by Pam Dyer and yes headlines are important - particularly for content curators who should think about giving new headlines to the content they curate to contextualize it to their audience. 


This context can and should be added through added insights but very often, content curation (and good content sharing in general) is indeed more about making readers understand what's in it for them than anything else. 



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Better than the ultimate list of social media tools: RazorSocial new directory

Better than the ultimate list of social media tools: RazorSocial new directory | Social Media Publishing and Curation | Scoop.it

Not sure what tool to use? Ask Razorsocial social and search our social media tool directory.

Guillaume Decugis's insight:

If you feel overwhelmed by the constant influx of new tools to optimize social media, rejoice: IanCleary's RazorSocial just launched in beta a great directory of social media tools. 


So rather than relying on "ultimate", "definitive" or "very best" lists of such tools that the Internet will never cease to produce, you can rely on Ian's laser sharp eye (and his great community) to spot all the new trends and fancy tools. 


Check out Scoop.it entry on it and share the love by tweeting it! 

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Social Media Tips to grow your Content Marketing

Social Media Tips to grow your Content Marketing | Social Media Publishing and Curation | Scoop.it

As Social media is the most important marketing channel right now, for several brands content marketing has extensively replaced advertising as the most prominent tool to make an impact on new and old followers and customers. However, still many small businesses and individuals struggle to fit social media into their content marketing policy. In-order to enhance the reach of your content, social media enables you to control existing networks; moreover it furnishes a testing ground for broad marketing campaigns, and a lot more. 

Ally Greer's insight:

Although these ideas are far from new, they're still three important tips for anyone getting started (or not getting started) on social media.


I'm a firm advocate of #2 - reusing and resharing content. For SMBs who don't have time or resources to create an entire suite of content that will fill up social media channels for days, weeks, or even months, resharing the same content in different contexts is the way to go.


Each morning, I fill up my Scoop.it Smart Scheduler with the top content from our blog over the last month, as these are the pieces that clearly resonated with our audience and could potentially be useful to some new eyes if shared again. It's the best way to ensure that our brand's social media channels are full and also that our content is given a new life every so often.

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Facebook Save Feature: How to Use for Content Curation

Facebook Save Feature: How to Use for Content Curation | Social Media Publishing and Curation | Scoop.it
Facebook Save Feature: How to Use for Content Curation image Save 5. Here is an example of a post from Social Media Examiner. As you can see, the article has a lot of interaction and most noticeably they have lots of ...
Ally Greer's insight:

Are you using the FB save feature?

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Write Here Services's curator insight, January 29, 8:23 AM

Facebook has a lot of features that can help you with your business. One of these is the "Save" tool as written in this article. To learn more on how Facebook and other social media platforms can help to grow your business, visit https://www.facebook.com/writehereservices today!

Rescooped by Ally Greer from Public Relations & Social Media Insight
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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social Media Publishing and Curation | Scoop.it
Is your Facebook engagement dropping?Need some inspiration to pump up your Facebook marketing?

Via Jeff Domansky
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Jeff Domansky's curator insight, December 28, 2014 8:23 PM

Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.

Autopilot Your Business's curator insight, December 29, 2014 7:51 AM

Great real world insights and case studies

Christian Michael's curator insight, January 10, 9:48 AM

Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.

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What Do I Share on Social Media? 50 Ideas To Help You Connect With Your Followers

What Do I Share on Social Media? 50 Ideas To Help You Connect With Your Followers | Social Media Publishing and Curation | Scoop.it
One of the questions I get asked most is, “What do I share on social media?” I’ve put together this list of 50 ideas for what you can share with your followers
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30 social media marketing ideas from big brands

30 social media marketing ideas from big brands | Social Media Publishing and Curation | Scoop.it
30 social media marketing ideas from big retail brands is here for you in case you're stuck with what to post. Learn social media from famous e-commerce shops!
Ally Greer's insight:

They say imitation is the sincerest form of flattery. I happen to agree. Taking a look at what others are doing and adapting it to your own strategy & objectives is a great way to find success on social media.

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Social Media Advertising: A Beginner’s Guide

Social Media Advertising: A Beginner’s Guide | Social Media Publishing and Curation | Scoop.it
Social media advertising is here to stay, so be sure to be in the know with this beginner's guide to social media advertising.
Guillaume Decugis's insight:

With all major social networks depending on ad revenues to grow and more people and brands using them than ever, it's no wonder we're seeing things such as Facebook's organic reach declining.


There are 2 types of answers to this and you might need to combine them:


A first one is to overcome this trend by making sure you're using a content hub for your social media publishing. As we wrote before, traditional social media publishing is outdated and if you're just tweeting links, you're missing out. 


But chances are you'll also have to "pay for play" in 2015 so if you haven't done any ad spending yet, here's a great guide by HootSuite to get started. 

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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | Social Media Publishing and Curation | Scoop.it

Want to monitor your social media presence? Not sure which tool to use? Save time and drive results using the tools in this list.


Via Kamal Bennani
Guillaume Decugis's insight:

Understanding the progress you're making on social media can be rapidly overwhelming: not only are there chances you're on more than one social network but you're also likely to manage pages on top of profiles. 


These tools are great and can help you track progress on a lot of KPI's.


Which is also why they're dangerous. 


Don't get me wrong: I'm an analytical, data-driven guy so I'm a strong believer that data trumps opinions most of the time. But my point is that it's easy to get lost and confused by all the social KPI's you can track:

- followers

- retweets

- likes

- clicks

- favorites

- replies

- lists

- ....

You name it...


As Mark Schaefer put it - perhaps better than anyone else - social media engagement is not a strategy. It's only a path to building brand awareness or increasing leads and sales. 


So while these tools are very useful, you still need to connect your social KPI's with ROI KPI's to demonstrate - or not - that your social media metrics' growth converts into something that has positive business returns


Very often, this will mean creating conversion hooks for your social media audience to become either a subscriber, a lead or a user - which is why you need a content hub for your social media publishing. Two trends are at work here:


1. Social Media Publishing and Content Marketing are more and more overlapping as social helps amplify content and content helps engage followers. 


2. Social Selling and Inbound Marketing are driving more use of social media and more content publishing activity as a way to grow revenue. 


So looking at these tools is a great opportunity to think about your overall goals and how to connect social media and content marketing in a coherent strategy to achieve ROI. 

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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | Social Media Publishing and Curation | Scoop.it
Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them.
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Social Media Publishing and Curation | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Ally Greer's insight:

The real answer to this question is one that no one really likes to hear - is that it’s important to experiment and measure the impact of social media posting for your specific brand and analyze what makes your audience react in the most favorable way. In fact, this is even the official answer from Facebook. However, there are a few studies that can help you structure these tests and skip some of the guessing part.

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Lee Werrell's curator insight, September 13, 2014 5:00 AM

People who blanket their ads across social media need not read this, those who are professional and courteous should.

Gary Obermeyer's curator insight, September 13, 2014 11:36 AM

Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

Nicholas C. Rossis's curator insight, September 15, 2014 8:17 AM

How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

Need more great content to share?

Effortlessly find and publish relevant content to all your social channels. Generate visibility, traffic and leads.