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Digital and Social Media Marketing
~ Digital Marketing is the promoting of brands using all forms of digital advertising ~ Social media marketing is a recent component of organizations' integrated marketing communications plans
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How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less | Digital and Social Media Marketing | Scoop.it
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Poovan Devasagayam's insight:
Personal branding is the new rage especially when more people are getting on the social media bandwagon. You need to differentiate yourself and stand out of the crowd. The elevator pitch is a good gauge on how you can grab someone's attention and sell yourself further down the line. ~Poovan
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The Business Case For Social Media

The Business Case For Social Media | Digital and Social Media Marketing | Scoop.it
Question How can I convince my bosses that social media is not just a passing phase and that we should start using it? Answer Start off with statistics.
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Is Social Media Worse for Girls than Boys?

Is Social Media Worse for Girls than Boys? | Digital and Social Media Marketing | Scoop.it
We talk a lot about how Social Media affects girls. But it's not just about the girls. (RT @momfluential: Is Social Media Worse for Girls than Boys?
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Content Curation Tips: 6 Places To Find Content To Share On Social Media - Business 2 Community

Content Curation Tips: 6 Places To Find Content To Share On Social Media - Business 2 Community | Digital and Social Media Marketing | Scoop.it
6 Places To Find Content To Share On Social Media http://t.co/59Y2UNudcG
Poovan Devasagayam's insight:

Twitter list is the easiest to start. Optimize it regularly so you are not overwhelwed. ~ @gpoovan

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45 Amazing Social Media Facts of 2013 [Infographic] - Business 2 Community

45 Amazing Social Media Facts of 2013 [Infographic] - Business 2 Community | Digital and Social Media Marketing | Scoop.it
45 Amazing Social Media Facts of 2013 עובדות מדהימות על מדיה חברתית בשנת
2013 http://t.co/Z7GmMQGt7D http://t.co/hPXOqklP9s
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Big Brands, Social Media and Trust: How to Avoid an Online Crisis

Big Brands, Social Media and Trust: How to Avoid an Online Crisis | Digital and Social Media Marketing | Scoop.it
Smart companies minimize the risk of entering the social game with the help of companies and people who specialize in moderating a brand's social media channels, to create a shared culture that represents the brand through dialogue, engagement, and...
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5 Content Creation 'Yellow Cards' Google Issued in 2013

5 Content Creation 'Yellow Cards' Google Issued in 2013 | Digital and Social Media Marketing | Scoop.it
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
Poovan Devasagayam's insight:

Just keep a look out on Infographic backlinks and if you are a blogger it's important to stay within the guidelines for paid advertorial.

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Pinterest Announces First Ad Product: Promoted Pins

Pinterest Announces First Ad Product: Promoted Pins | Digital and Social Media Marketing | Scoop.it
Pinterest has started experimenting with advertising.

Via David Blundell
Poovan Devasagayam's insight:

Interesting.. everybody wants to make money

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David Blundell's curator insight, September 20, 2013 10:14 AM

Another social media channel ups the commercial ante. It will be interesting to see how well this goes down with the Pinterest community . . .

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Magazine Covers Double As Anti-Theft Tablet Cases - PSFK

Magazine Covers Double As Anti-Theft Tablet Cases - PSFK | Digital and Social Media Marketing | Scoop.it
A tablet case disguised as a cheap magazine cover helps fend off potential thieves.
Poovan Devasagayam's insight:

Love the idea probably won't need it in Singapore though.

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Have you played #Heineken #Departure #Roulette - Gold & Fabulous

Have you played #Heineken #Departure #Roulette - Gold & Fabulous | Digital and Social Media Marketing | Scoop.it
Heineken in another marketing stunt set up an electronic board at terminal 8 Heathrow Airport, London. All you got to is take part and be whisked away to (maybe) an exotic location. The catch is you have to drop everything and fly out now.
Poovan Devasagayam's insight:

I follow Big Brand's Social media campaign. Heineken manage to pull out an interesting one this time. But I am not sure how successful the outcome. Please share your thoughts. ~Poovan

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Stuff You Didn’t Know About Ice Cream [infographic] - Gold & Fabulous

Stuff You Didn’t Know About Ice Cream [infographic] - Gold & Fabulous | Digital and Social Media Marketing | Scoop.it
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Poovan Devasagayam's insight:

I love Ice creams especially those weird flavors like black sesame seed and teh tarik! ~Poovan

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What Is the Importance of Digital Curation from an Academic Viewpoint

What is digital curation and why is it important to you? Leading experts in the curation and preservation of digital objects (such as databases, photos, vide...

Via Robin Good
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Gust MEES's curator insight, May 25, 2013 9:58 AM

 

Learn more:

 

http://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

Brian Yanish - MarketingHits.com's curator insight, May 26, 2013 1:06 AM

Digital Curation - Making the information accessible to different types of developers to continue the sharing of past knowledge with future generations. 

Pippa Yeoman's curator insight, June 6, 2013 7:04 PM

Digital curation - the preservation and repurposing of content. Using digital hubs to collect, collate and make a contribution to conversations in your area of academic interest.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] | Digital and Social Media Marketing | Scoop.it
Stolen content giving you grief? Here's what to do about that pesky internet thief.
Poovan Devasagayam's insight:

Brilliant slideshare from hubspot copyright, infringment & etc

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LinkedIn Tips, Quirks, and Work Arounds - Business on Market St.

LinkedIn Tips, Quirks, and Work Arounds - Business on Market St. | Digital and Social Media Marketing | Scoop.it
A VERY Brief Explanation of LinkedIn LinkedIn for some is “weird.” What I mean is, it’s WEIRD! It isn’t photo centric (Facebook, Instagram, and Pinterest), it isn’t character limited (Twitter), and it isn’t a blog (WordPress, or Tumblr)….
Poovan Devasagayam's insight:
Albeit brief it's a good post to help you revisit the basics on/of LinkedIn. ~Poovan
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Luxury travel trends: social media goes further - Telegraph

Luxury travel trends: social media goes further - Telegraph | Digital and Social Media Marketing | Scoop.it
It’s not enough to set up a Facebook page – now luxury travel brands’ social media strategies need to offer the unexpected.
Poovan Devasagayam's insight:
The game changes again.
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Google Launches Web Designer, A Visual Tool For Building Interactive HTML5 Sites And Ads | TechCrunch

Google Launches Web Designer, A Visual Tool For Building Interactive HTML5 Sites And Ads | TechCrunch | Digital and Social Media Marketing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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10 Social Media Strategy Audit Questions to Help Your Business in 2013

10 Social Media Strategy Audit Questions to Help Your Business in 2013 | Digital and Social Media Marketing | Scoop.it
Social media strategy audit questions for 2013. Ask yourself these questions to help optimize your company's social media strategy.
Poovan Devasagayam's insight:

Must Read for anyone working with Social Media

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Google Plus Basics for Business | Social Media Today

Google Plus Basics for Business | Social Media Today | Digital and Social Media Marketing | Scoop.it
To use or not to use Google+? That is the question. Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works?
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How to Quench Your Social Media Thirst in 60 Minutes a Day

How to Quench Your Social Media Thirst in 60 Minutes a Day | Digital and Social Media Marketing | Scoop.it

Via yeohyc, Os Ishmael
Poovan Devasagayam's insight:

2 minute for Twitter is definitely not enough. If you can churn out a blog post in 15 minutes then you are writing no one is going to read. #experienceSpeaking

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yeohyc's curator insight, September 18, 2013 4:22 AM

If 60-minute is all it takes, that will definitely makes my day! :) A cool and refreshing inforgraphic though.

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Forrester's 2013 Interactive Marketing Predictions

The ultra-connected customer base will continue to grow at a staggering pace. Marketers must integrate technology into the customer experience, leverage data and more...5 Insights into interactive marketing rom Forrester Research


Via Jeff Domansky, Os Ishmael
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Social Travel Agency Recommends Vacations Based On Hashtags [Video] - PSFK

Social Travel Agency Recommends Vacations Based On Hashtags [Video] - PSFK | Digital and Social Media Marketing | Scoop.it
Vodafone Netherlands's #HashtagHolidays suggests destinations based on what's trending.
Poovan Devasagayam's insight:

I like to have more of this in this region

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Twitter Hotel Opens For Social Media Junkies - PSFK

Twitter Hotel Opens For Social Media Junkies - PSFK | Digital and Social Media Marketing | Scoop.it
The Sol Wave House in Majorca, Spain has activities and a lifestyle based around hashtags, @mentions and networking.
Poovan Devasagayam's insight:

Interesting concept. It all boils down what you want really.

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10 Things You Didn't Know About Singapore #infographic - Gold & Fabulous

10 Things You Didn't Know About Singapore #infographic - Gold & Fabulous | Digital and Social Media Marketing | Scoop.it
After living in Singapore for more than 14 years it came rather a shock to me some of the revelations in this infographic. Did you know you can actually vote in the British Election because Singapore is part of the commonwealth?
Poovan Devasagayam's insight:

No 5 and 9 really stood out for me. Which surprise you? ~Poovan

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Facebook Updates Page Insights | Social Media Today

Facebook Updates Page Insights | Social Media Today | Digital and Social Media Marketing | Scoop.it
After listening to feedback, Facebook has updated the Page Insights tool, adding new metrics and improving the insights that were already available.
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Top 10 #Startups Pitching at #Echelon2013 - Gold & Fabulous

Top 10 #Startups Pitching at #Echelon2013 - Gold & Fabulous | Digital and Social Media Marketing | Scoop.it
I've been wanting to write this post from the time Echelon released the finalist of startups pitching during the conference. As I go through the list it's evident that lots of hard work and passion have gone into creating these products and services.
Poovan Devasagayam's insight:

Which is your favourite startup?

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