Often, companies classify their marketing efforts into two distinct categories: ...
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The world is becoming smaller as I type this and Social Media forms a big part if it
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Poovan Devasagayam
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What is digital curation and why is it important to you? Leading experts in the curation and preservation of digital objects (such as databases, photos, vide... Via Robin Good 
Robin Good's curator insight,
May 25, 9:50 AM
Here is a 5-minute video recorded at the DigCurV Final Conference which took place on the 6th and 7th of May 2013 in Florence, Italy, in which several academic and research professionals in the fields of curation and preservation of digital objects (such as databases, photos, videos, websites, etc) share their views on what exactly is digital curation, and why it matters. DigCurV is a project funded by the European Commission under the Lifelong Learning Programme to develop a curriculum framework for training in Digital Curation. To learn more, visit http://digcur-education.org Original video: http://youtu.be/6cuOdgvYRGM Delete the scoop?
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![Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] | Social Media Pronto | Scoop.it](http://img.scoop.it/OLfx2JAKFnZIEJbujITvbjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Stolen content giving you grief? Here's what to do about that pesky internet thief.
Poovan Devasagayam's insight:
Brilliant slideshare from hubspot copyright, infringment & etc Delete the scoop?
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Poovan Devasagayam's insight:
Come and meet 10 startups pitching for their project at #echelon2013 Delete the scoop?
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A Social Media & Digital Marketer who shares his experience as an Avid Foodie, Curious Traveller & Social Media Enthusiast. Come Read & Say Hi!
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From Social Media Guru Asipirant SG Delete the scoop?
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Walkabout SG is back! On Friday, May 17th get a behind-the-scenes look at Singapore’s booming tech scene and party with the people making it happen.
Poovan Devasagayam's insight:
For all tech-curious - do not miss this free event. Delete the scoop?
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Recently I’ve written about my perspective on the role of a modern CMO and have given tips on how to climb the corporate ladder if you’re a digital marketer. However, not everyone aspires to be a CMO.
Poovan Devasagayam's insight:
This is a must read for everyone working within the Digital marketing sphere Delete the scoop?
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Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
Poovan Devasagayam's insight:
Do you agree? - One of the reasons that companies don't understand digital influence is because they don't seem to realise that no one actually has "data" on influence Delete the scoop?
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Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here. Via Os Ishmael Delete the scoop?
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Vine has shown that brands can convey a surprising amount of personality in a six-second loop. Here are three brands using Vine to connect with customers. Via craig daniels, Os Ishmael 
craig daniels's curator insight,
March 18, 10:03 AM
Brands are starting to roll out their creative ideas on Vine. In this post Cadbury, Mashable and Neiman Marcus are profiled about their initial jump into the world of Vine. Has your company started thinking about how it plans to use Vine as a powerful tool for marketing? Maybe you'll just use it to highlight what's happening inside the business as a way to communicate more with your employees... The sky is the limit on Vine, even if it is only 6 seconds. Are you on Vine? Delete the scoop?
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Social networking statistics show that Facebook penetration in Singapore is 58.66% compared to the country's population and 76.36% in relation to number of Internet users. Delete the scoop?
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In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap.
Poovan Devasagayam's insight:
This will happen very soon. SEO will be replaced by SMO. Get ready to upgrade your skills. You might have transferable skills, but what you need do extra getting your brand honest and genuine on Social Media. Can you?
Yours digitally, Delete the scoop?
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Six global trends shaping the business world Delete the scoop?
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Break out the fireworks, shiny hats and confetti! It is time to say goodbye to 2012 and hello to the New Year and your 2013 resolution.
Poovan Devasagayam's insight:
Prezi is a fantastic and easy to use. You can break big chunk of information or your audience. Add them to your website and drive engagement. It looks really cool as well.. Delete the scoop?
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I've been wanting to write this post from the time Echelon released the finalist of startups pitching during the conference. As I go through the list it's evident that lots of hard work and passion have gone into creating these products and services.
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Which is your favourite startup? Delete the scoop?
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Integrated Marketing Communications (IMC) is a process that consists of: planning, creation, integration of all forms of communications (advertising, public relations, direct mailing, and personal selling) with one voice all the time, every time.
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Is Social Media part of IMC? Delete the scoop?
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It shouldn’t take long to review your objectives to help put the stepping stones in place to aim towards success, so take the time to find out what works, but more importantly, what doesn’t. Via Abir Roy Delete the scoop?
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Let me introduce this fantastic infographic on Facebook Page Post Ads guide compiled by ampush.com. Pay special attention to the best practices. I also like to add another point - try A/B testing with your campaigns.
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Ultimate guide for Facebook Ads Delete the scoop?
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App users will be able to see what's popular in a particular app. For example, Fandango users can see the top movies consumed by Google+ users. Read this article by Shara Tibken on CNET News. Via Os Ishmael
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Single Sign-on war Delete the scoop?
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Fantastic read about Singapore and it's relationship with Social Media Delete the scoop?
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A social fundraising platform that promises to give 100 percent of all donations to charities has launched in the UK
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Would it work in Asia? Delete the scoop?
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Dotty Scott's curator insight,
March 28, 5:15 PM
I think there is way more value in a Google+ account than mentioned here. I have seen some VERY POOR websites rank well with the help of a Google+ account. 
Vinod Poyilath's curator insight,
March 29, 10:44 AM
Interesting stats there... Google+ being more popular in the BRIC countries.. means HUGE potential, and obviously for Indian entrepreneurs, another great tool to leverage. Interestingly, I don't see that being done enough!!
And looking at where it is going, the first page results are increasingly getting hijacked by Google local listings, which is both good and bad; good that your results for local searches come with maps and all contact info in one glance, and you can rank on front page with literally no SEO; bad that it becomes hard for a site with no brick and mortar office to rank for such local search terms. Delete the scoop?
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Poovan Devasagayam's insight:
If you wanna know more about Crowdfunding read this post.
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How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
Poovan Devasagayam's insight:
Have you heard Mr.Hashtag? If you never heard about it before, please read this article and discover him. If he is your old time affair, just refresh your memory
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What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource... Delete the scoop?
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[drop]T[/drop]o taste blogging success right from the very beginning, make sure your blogs are fabricated in a perfect Google-friendly style. Obviously, you
Poovan Devasagayam's insight:
Remember to keep it simple. Do not write a long 1000 words post. You have 15sec to capture your readers' attention. If you don't succeed they are going to leave and browse the other billion blogs online.
Another one that's fairly important often overlooked is blog frequently. If you've decided to become a blogger then write about something. But do it on a regular basis.
Hope that helps!
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