Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more.
One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.
Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.
Constitution Daily (blog)Paul Ryan wins the social media battle at the VP debateSan Francisco Chronicle (blog)However, on social media platforms such as Facebook and Twitter there was only one winner: Paul Ryan.
ForbesThe Secret to Measuring Social Media: An Interview with Beth KanterForbesEveryone knows by now that social media is important to the work that they're doing, whether that's creating a great product or saving the world.
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