Social Media Primer
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Social Media Primer
Practical pointers through the social media marketing maze
Curated by Roxanne Miller
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Which Social Network Should You Use -- and When? [INFOGRAPHIC]

Which Social Network Should You Use -- and When? [INFOGRAPHIC] | Social Media Primer | Scoop.it

This is a great infographic to help you decide which social network you should use for particular purposes. Check out when it's best to use Facebook, Twitter, LinkedIn, and Google+. This infographic has all you need to know to leverage social networks.

 

Read full article here:
http://mashable.com/2012/04/16/social-networks-tips-infographic/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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4 Ways to Grow a Twitter Following That Matters | Social Media Examiner

4 Ways to Grow a Twitter Following That Matters | Social Media Examiner | Social Media Primer | Scoop.it
Twitter tools, tips and tactics to find and engage with your audience. Follow these steps to build a relevant Twitter following.
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7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner

7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner | Social Media Primer | Scoop.it
Check out how these businesses are implementing innovative social media marketing practices with great results and pick up a few social media marketing tips.
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Social Media Marketing: 13 Ways to Be Unlucky | Heidi Cohen

Social Media Marketing: 13 Ways to Be Unlucky | Heidi Cohen | Social Media Primer | Scoop.it
Social media brings every marketer’s worse fears to the fore, especially on Friday the Thirteenth.
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Psychology: How To Scale Social Media Marketing

Psychology: How To Scale Social Media Marketing | Social Media Primer | Scoop.it
Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person ...

 

Read full article here:
http://doktorspinn.com/2012/04/14/how-to-scale-social-media-marketing/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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The New Guidebook to Uses of Social Media in Natural Disasters

The New Guidebook to Uses of Social Media in Natural Disasters | Social Media Primer | Scoop.it

Web community that provides youth Internet safety related news, guides and resources for educators and parents.

 

Read full article here:
http://kiwicommons.com/index.php?p=11578&tag=the-new-guidebook-to-uses-of-social-media-in-natural-disasters
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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How to Identify Twitter Influencers | Splash Media U

How to Identify Twitter Influencers | Splash Media U | Social Media Primer | Scoop.it

Splash Media U shows you how identifying the top Twitter influencers can open up opportunities for networking, brand expansion, and engagement.

 

Read full article here:
http://www.splashmediau.com/blog/how-identify-twitter-influencers
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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How to: Create a LinkedIn Company Page - The RIGHT way | Splash Media U

How to: Create a LinkedIn Company Page - The RIGHT way | Splash Media U | Social Media Primer | Scoop.it

Splash Media University explains the benefits of creating a LinkedIn company page and how to do it properly.

 

Read full article here:
http://www.splashmediau.com/blog/how-create-linkedin-company-page-right-way?sm=LI
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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StumbleUpon Upgrades App For Facebook Timeline - AllFacebook

StumbleUpon Upgrades App For Facebook Timeline - AllFacebook | Social Media Primer | Scoop.it

Joining with other applications that have been modified for use with Facebook's new timeline format, StumbleUpon is the latest application to upgrade to take advantage of its capabilities. The timeline-upgraded StumbleUpon app follows the patterns of other apps that have integrated the new layout, grouping together StumbleUpon activity, including likes and interests, channels, or Stumblers being followed.

 

Read full article here:
http://allfacebook.com/stumbleupon_b85477
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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[Infographic] How to Get More Pins and Repins on Pinterest | Dan Zarrella

[Infographic] How to Get More Pins and Repins on Pinterest | Dan Zarrella | Social Media Primer | Scoop.it

Author Dan Zarrella, who refers to himself as the "social media scientist," devised a way to gather information about more than 11,000 of Pinterest's pinned images and did some analysis to create the infographic in this post. He says this data should be useful for Pinterest users who want to get more repins on the images they’ve pinned, as well as content producers who want their content pinned and repinned more.

 

To do this analysis, Zarrella said he wasn't able to obtain the data from Pinterest because the company "has been slow to release its APIs". I didn't know what an API was, so I consulted PC.com for the definition:  An API is an "Application Programming Interface, a language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol." So now you know!

 

So instead of using Pinterest's APIs, Zarrella said he was able to use search engine APIs to pull some data about Pinterest. And that's how he did this analysis.

 

Read full article here:
http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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5 Tips to Becoming a Top Blog in Your Industry

5 Tips to Becoming a Top Blog in Your Industry | Social Media Primer | Scoop.it

If you write a blog or plan to one day, this post offers some ideas on how to be recognized as a top blog in your industry. 

 

Read full article here:
http://www.socialmediaexaminer.com/5-tips-to-becoming-a-top-blog-in-your-industry/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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10 Types Of Controversial Pinterest Pins to Avoid

10 Types Of Controversial Pinterest Pins to Avoid | Social Media Primer | Scoop.it

The rising popularity of Pinterest is sending users to the site in droves; however, this vast influx of visitors unfamiliar with the accepted etiquette can lead to established users becoming offended at the types of pins being pinned.

 

Read full article here:
http://www.sociableblog.com/2012/03/30/controversial-pinterest-pins-to-avoid/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images | Social Media Primer | Scoop.it

Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now.

 

Read full article here:
http://www.socialmediaexaminer.com/5-ways-to-enhance-your-facebook-timeline-page-with-images/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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11 Top Professionals to Follow on Twitter

11 Top Professionals to Follow on Twitter | Social Media Primer | Scoop.it

Roxanne Miller: SOCIAL MEDIA LEARNING OP! See my suggestions below on how you can learn more about using Twitter by comparing and contrasting these 11 Twitter sites listed on @Mashable by Dave Kerpen, CEO of Likeable Media.

 

Although this isn't a "how-to" article, I chose it because I think there's real value in seeing good examples when you're learning a skill. For those of you new to Twitter or wanting to learn how to use Twitter more effectively, check out these 11 influencers named by Kerpen. "There are too many great professionals on Twitter to commend them all, but these eleven have become particularly successful influencers," he said.

 

I see a greater educational benefit from this post. Do some critical thinking about this info. Learn from a PR perspective how to create a Twitter presence that reflects YOU by comparing and contrasting these sites. BEFORE looking at each of these sites, I suggest you consider the following points as a guide for your browsing.

 

1. Click successively on each Twitter site below. Note the following for each:

**Twitter handle (name with @ symbol)

**Profile photo/image

**Profile description
**Page graphics (if/how they customized plain Twitter page and background to convey their work/image)
**Style of tweeting

**Amount of social interaction

2. How does each Twitter site differ?

3. Are any of these Twitter sites at all similar? If so, in what way?

4. Do you think their text/design/photo/image choices enhance or detract from their site?

5. What impression do you have about the person and his or her company, based on the Twitter site? 

6. Do you see a way YOU would change any of these sites if it were YOUR SITE?

7. Do you have any suggestions on how YOU would improve any of these sites?

8. Suggest other questions?

 

Give any feedback/comments below! View as slide show or on one page. Here you go for a quick browse: 

 

Top Fashion Designer, Betsey Johnson, @xoBetseyJohnson: http://twitter.com/xoBetseyJohnson

 

Top Accountant, John Pointon, @JPointon:
http://twitter.com/JPointon

 

Top Politician, Cory Booker, Mayor, Newark, NJ, @corybooker:

http://twitter.com/corybooker

 

Top Teacher, Salman Khan, Khan Academy, @khanacademy:

http://twitter.com/khanacademy

 

Top Journalist, Anderson Cooper, CNN, @andersoncooper:

http://twitter.com/andersoncooper

 

Top Doctor, Krupali Tejura, MD, Radiation Oncologist, @Krupali:

http://twitter.com/Krupali

 

Top CEO, Dennis Crowley, CEO/Founder of Foursquare, @Dens:

http://twitter.com/Dens

 

Top Chef, Fabio Viviani, @FabioViviani:

http://twitter.com/FabioViviani

 

Top Photographer, Anthony Quintano, NBC News, @AnthonyQuintano

http://twitter.com/AnthonyQuintano

[Photography buffs: Find Anthony on Instagram (for iPhone and Android mobile users), download app free at http://Instagram.com. ~ RTM]

 

Top CMO, Karen Quintos, Sr VP and Chief Marketing Officer (CMO), Dell, @KarenDellCMO:

http://twitter.com/KarenDellCMO

 

 

Your reactions?

 

View full slide show here (or view as one page if you like):

http://mashable.com/2012/04/17/twitter-professionals/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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How to Create Custom Tabs for Facebook Business Pages

How to Create Custom Tabs for Facebook Business Pages | Social Media Primer | Scoop.it

How to create custom Facebook business page tabs in the new Facebook page design.

 

Read full article here:
http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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How to Measure the ROI of Your Social Media Campaign : Words Pictures = Web

How to Measure the ROI of Your Social Media Campaign using Analytics (Rt @jeremarketer: Nerdy & useful from @MarketingBuddy courtesy of @DougBratman on measuring social media marketing ROI: http://t.co/4zVOTPhb...)...

 

Read full article here:
http://racso009.visibli.com/share/oY15VC
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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12 Ways to do Social Media Marketing with Twitter | Stacey Dahl

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters.

 

Read full article here:
http://staceydahl.me/2012/12-ways-to-do-social-media-marketing-with-twitter/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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15 Ways to Increase The Click Through Rate On Your Tweets | Twitter Tips And Updates From Buffer

15 Ways to Increase The Click Through Rate On Your Tweets | Twitter Tips And Updates From Buffer | Social Media Primer | Scoop.it

 Everyone on Twitter wants more people to click on their tweets. This post explains 15 ways to increase the click-through rate on your tweet.

 

Read full article here:
http://blog.bufferapp.com/15-ways-to-increase-the-click-through-rate-on-your-tweets
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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10 Proven Ways To Market Your Website - Forbes

10 Proven Ways To Market Your Website - Forbes | Social Media Primer | Scoop.it

Now that you’ve taken the steps to create your company website, what do you do now? Now you face the challenge of actually bringing in new, qualified traffic. After all, that’s how you will make more sales and increase your customer base. In this post by Ilya Pozin on Fortune.com, the author describes in detail how to drive traffic to your website using the following 10 proven tactics. I find this post very helpful because the author explains his terms and does not assume the reader knows that much about the topic. Great for newbies!

 

1. Search Engine Optimization (SEO)

2. Blogging and guest blogging

3. Pay-per-click (PPC) Internet advertising

4. Retargeting ads

5. Facebook ads

6. YouTube

7. Email marketing

8. Word of mouth (forums, Facebook fan pages, etc.)

9. Social media

10. Public relations

 

Read full article here:
http://www.forbes.com/sites/ilyapozin/2012/04/11/10-proven-ways-to-market-your-website/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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Understanding Personal Branding, beats ‘LinkedIn Profile’s that rock’ advice | GoodPeople.jp

Understanding Personal Branding, beats ‘LinkedIn Profile’s that rock’ advice | GoodPeople.jp | Social Media Primer | Scoop.it

This article explains personal branding and advocates that LinkedIn users focus more on being active rather than passive participants. Author Jason Ball of GoodPeople Japan offers several helpful resources to learn more about personal branding and how to do it effectively. Ball criticizes the overabundance of LinkedIn how-to articles that tell people how to set up their Profiles. Instead of this focus, he advocates that LinkedIn users devote more energy to crafting their personal brands. 

 

 

Read full article here:
http://goodpeople.jp/2012/04/understanding-personal-branding-beats-linkedin-profiles-that-rock-advice/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

 

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LinkedIn Launches More Robust Content Targeting & Reporting Options

LinkedIn Launches More Robust Content Targeting & Reporting Options | Social Media Primer | Scoop.it

"If you're a fan of LinkedIn's product tab targeting on your LinkedIn company page, then you're absolutely going to love this," according to Pamela Vaughan of HubSpot, who authored this post. She says Business Insider reported on 4/10/2012 that LinkedIn will introduce two new features for company pages: 'Targeted Updates' and 'Follower Statistics.' The new features are currently only available to early release partners such as AT&T, Samsung Mobile, Dell, and Microsoft. But Vaughan said "we caught up with our contacts at LinkedIn to grab some screenshots, and here's what we marketers can look forward to when LinkedIn releases the features to all company page administrators, coming soon."

 

This post offers information about the newest targeting and reporting functionality released by LinkedIn, and how to use it.

 

Read full article here:
http://blog.hubspot.com/blog/tabid/6307/bid/32323/LinkedIn-Launches-More-Robust-Content-Targeting-Reporting-Options.aspx
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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50 Golden Blogging Tips For Business | Social Media Revolver

50 Golden Blogging Tips For Business | Social Media Revolver | Social Media Primer | Scoop.it

Author Brad Shorr, Director of Content & Social Media for Straight North, offers 50 blogging tips essential for successful business blogging and blog marketing. Although he targets this post to newbie bloggers to "save you a lot of time, and perhaps a little heartache as well," I think his tips can be used in other aspects of social media as well. I especially like his categories that let you scan his tips quickly to find what's of interest to you:

 

--Blogging strategy

--Design and functionality

--SEO (Search Engine Optimization)

--Writing for Web 

--Social sharing

 

Read full article here:
http://socialmediarevolver.com/50-golden-blogging-tips-for-business/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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Pinterest drives more revenue per click than Twitter or Facebook

Pinterest drives more revenue per click than Twitter or Facebook | Social Media Primer | Scoop.it

"If you’re an e-commerce marketer and you’re not already on the Pinterest bandwagon, you need to hop on it as soon as you can."

 

So says Jeffrey Zwelling, CEO of cross-channel marketing technology company Convertro, who wrote this guest blog on VentureBeat. He presents data from his company's perspective to illustrate the impact Pinterest is having in the social media world. His latest data shows that Pinterest is "the fastest growing social media traffic source for e-commerce websites in terms of revenue." 

 

To back this up, he says that in the 2nd Quarter of 2011, Pinterest.com represented 1.2% of social media revenue for e-commerce sites, and "it now represents 17.4% and is quickly gaining on Facebook." (That shift from 1.2% to 17.4% is based on measurements Convertro made across 40 of its client sites — most of which are top 500 internet retailers.)

 

Zwelling projects that Pinterest will be responsible for 40% of social media e-commerce transactions by the end of 2nd Quarter 2012, reducing Facebook’s share to slightly under 60% from 86% a year ago. 

 

Read full article here:
http://venturebeat.com/2012/04/09/pinterest-drives-more-revenue-per-click-than-twitter-or-facebook/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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Social Media In 7 Minutes

Social Media In 7 Minutes | Social Media Primer | Scoop.it

[Note: This "Social Media in 7 Minutes" post was updated by its author, Tom Bukacek, CEO of Black Box Social Media LLC (tbuk100 on Squidoo.com) on 03/04/2012.]

 

New to social media and trying to figure it out? You're not alone!

 

For a quick overview, check out this post that includes a 7-minute introductory video about social media. Author Tom Bukacek explains social media this way:

 

"Social media is exploding in popularity on the web. The social implies the sharing with friends and family aspect and the media describes the different methods of communications, from text to pictures to videos and more. Simply put, social media is an electronic form of social communication used on the Internet that doesn't just inform the users, but allows for many individuals to interact and engage with others."

 

I like the multimedia approach of this post, including a video, infographic, text and links to other helpful resources created by Black Box Social Media.  

 

Read full article and access the video and infographic here:
http://www.squidoo.com/what-is-social-media2
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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6 Ways Social Media Can Bring Your Next Event to Life

6 Ways Social Media Can Bring Your Next Event to Life | Social Media Primer | Scoop.it

Here are six ways to effectively incorporate social media into your brand's next event.

 

Read full article here:
http://mashable.com/2012/04/09/top-social-media-tips/
Curated by Roxanne Miller covering Social Media Primer, http://scoop.it/t/social-media-primer

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