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Social Media PR Public Relations
All about the merger between old school PR and teh new Social Media PR!
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SEO Should Not Be Held To An ROI Target -- Here's Why

SEO Should Not Be Held To An ROI Target -- Here's Why | Social Media PR Public Relations | Scoop.it
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because […]
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Study: Social Media is Not a Trusted Media Source for #PR Pros by @lisaml15

Study: Social Media is Not a Trusted Media Source for #PR Pros by @lisaml15 | Social Media PR Public Relations | Scoop.it
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
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My take is that most #PR Pros are still CLUELESS -- they do not get or embrace the power of Social Media simply because it is too different than traditional media. Take a look at the Nielsen Trust in Advertising Report for context: http://se.nielsen.com/site/documents/NielsenGlobalTrustinAdvertisingReportSeptember2013.pdf

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6 Ways Content Marketing Has Changed Public Relations #PR by @ShannnonB

6 Ways Content Marketing Has Changed Public Relations #PR by @ShannnonB | Social Media PR Public Relations | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
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6 New Rules of Media Relations #PR #FD for Lawyers via @JanaSchilder

6 New Rules of Media Relations #PR #FD for Lawyers via @JanaSchilder | Social Media PR Public Relations | Scoop.it
6 new rules of Media Relations for Lawyers
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Role of Public Relations in a Social Media driven era | #PR

Role of Public Relations in a Social Media driven era | #PR | Social Media PR Public Relations | Scoop.it
pr tOOLBOX. One thing which is too obvious to be utteredis that Social Media is a great tool for the primary pillar of Marketing- building relationships with customers and fans. Social Media gives a brand the leverage to make ...
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How Lifelock is Using Twitter for #PR and Marketing

How Lifelock is Using Twitter for #PR and Marketing | Social Media PR Public Relations | Scoop.it
Social networks are firmly embedded in our world. Facebook, Pinterest, LinkedIn and Twitter are how we communicate and share information.
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#B2B Feed Your Sales Pipeline Effectively With Social Media

#B2B Feed Your Sales Pipeline Effectively With Social Media | Social Media PR Public Relations | Scoop.it
Most b2b firms are using social media regularly as part of their marketing – or have at least developed a social presence. But this is a unique form of outreach, and requires some social skills and social awareness to master.
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Top 10 Social Media Research Studies for Public Relations Professionals - Institute for Public Relations

Top 10 Social Media Research Studies for Public Relations Professionals - Institute for Public Relations | Social Media PR Public Relations | Scoop.it
Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Compan (Data bonanza from Institute of PR--top 10 social media research studies.
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Revolutionary Social Media IR: How Zillow Made Digital History with a Q1 Earnings Call

Revolutionary Social Media IR: How Zillow Made Digital History with a Q1 Earnings Call | Social Media PR Public Relations | Scoop.it
By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter Top brands like Twitter, Netflix and Yahoo! are taking to an IR approach that was born in the offices of a lesser known but incredibly cutting-edge company.
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Which Social Media Management Tools Are Fortune 100 Companies Using? [INFOGRAPHIC] - AllTwitter

Which Social Media Management Tools Are Fortune 100 Companies Using? [INFOGRAPHIC] - AllTwitter | Social Media PR Public Relations | Scoop.it
Which Social Media Management Tools Are Fortune 100 Companies Using? [INFOGRAPHIC] (Which Social Media Management Tools Are Fortune 100 Companies Using?
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New #PR #SEO Tip: Google's New SERP Display | Social Media Strategy ...

New #PR #SEO Tip: Google's New SERP Display | Social Media Strategy ... | Social Media PR Public Relations | Scoop.it
If you're one of the smart PR pros who has learned how to optimize content for search engines you've been writing pithy headlines that are under 65 characters. Well ... How Journalists Use Social Media to Report the News ...
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The Top 15 PR Tools for Agencies and Professionals

The Top 15 PR Tools for Agencies and Professionals | Social Media PR Public Relations | Scoop.it
The communications industry has now well and truly reached a digital age.
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Using Vine for Public Relations #PR and Marketing Campaigns

Using Vine for Public Relations #PR and Marketing Campaigns | Social Media PR Public Relations | Scoop.it
How did Vine get so big and what does it mean for the future of public relations and marketing campaigns?
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18 Social Media SEO Resources to Improve Your Search Ranking

18 Social Media SEO Resources to Improve Your Search Ranking | Social Media PR Public Relations | Scoop.it
Social Media SEO: Align your social media and SEO efforts through content quality, social sharing, optimized images and Google Authorship.
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4 Social Media KPIs That Will Impress Senior Leaders #PR by @rickbrownell

4 Social Media KPIs That Will Impress Senior Leaders #PR by @rickbrownell | Social Media PR Public Relations | Scoop.it
Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.
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Why Social Public Relations #PR Writers Need to Care About Rank by @LisaBuyer

Why Social Public Relations #PR Writers Need to Care About Rank by @LisaBuyer | Social Media PR Public Relations | Scoop.it
Social Public Relations, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup
Josepf J Haslam's insight:

Social Rank is very important and let us NOT overlook Google Authorship and Author Rank either!

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Social Lessons From #KLM Tweet #NEDMEX #FIFA

Social Lessons From #KLM Tweet #NEDMEX #FIFA | Social Media PR Public Relations | Scoop.it
It was meant as a cheeky tweet from Dutch airlines, KLM, but it ended up pissing almost the whole world. So what went?KLM tweeted "Aidos Amigos!" #NEDMEX" with reference to the lost by Mexico to (So many social media faux pas these days.
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3 Social Media Myths Many #B2B Companies Believe - Ripley PR

3 Social Media Myths Many #B2B Companies Believe - Ripley PR | Social Media PR Public Relations | Scoop.it
At Ripley PR, we encourage our clients to actively engage on social media, as we believe it's a vital part of their B2B public relations strategies. Actively engaging in social media is important for building brand recognition, interacting with ...
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5 Measurements for #PR ROI - via @Forbes

5 Measurements for #PR ROI - via @Forbes | Social Media PR Public Relations | Scoop.it
5 Measurements for PR ROI Forbes “A brand's PR rep is the one who is in constant daily communication with the media, gaining an understanding of what they are working on and how we can support their efforts through our clients' offerings,” Benitez...
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Bruce Allen Responds to #RedskinsPride Social Media Disaster - CBS Local

Bruce Allen Responds to #RedskinsPride Social Media Disaster - CBS Local | Social Media PR Public Relations | Scoop.it
CBS Local Bruce Allen Responds to #RedskinsPride Social Media Disaster CBS Local WASHINGTON (CBSDC) – The Redskins attempt last week to tweak Senate Majority Leader Harry Reid, who'd been calling for the team to change its name, by requesting fans...
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How Journalists Use Social Media Today and Why #PR Should Care

How Journalists Use Social Media Today and Why #PR Should Care | Social Media PR Public Relations | Scoop.it
There’s one question that haunts every PR professional: what’s the best way to pitch journalists? The old go-to is email. Sometimes, you might pick up the phone instead.
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Google: How Earned Media Impacts Search & New KPIs for #PR

Google: How Earned Media Impacts Search & New KPIs for #PR | Social Media PR Public Relations | Scoop.it
Business 2 Community
Google: How Earned Media Impacts Search & New KPIs for PR
Business 2 Community
In short, PR is SEO(or part of it).
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Pat Heffernan's curator insight, May 11, 3:45 PM

Confirmation of the value of PR from SEO land....

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Engaging your social media circle - Smart Insights Digital Marketing ...

Engaging your social media circle - Smart Insights Digital Marketing ... | Social Media PR Public Relations | Scoop.it
Marketing topic(s):Online PR outreach. ... In the past, marketers used brand circles for co-marketing or partnership deals. ... Use social media tools to find the celebrities, musicians, or sports figures that your followers admire.
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Does Your Public Relations #PR Effort Include a #Mobile Strategy? - Business 2 Community

Does Your Public Relations #PR Effort Include a #Mobile Strategy? - Business 2 Community | Social Media PR Public Relations | Scoop.it
Business 2 Community
Does Your Public Relations Effort Include a Mobile Strategy?
Business 2 Community
You don't need to be a data scientist to figure out that the world is going mobile.
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Seven Ways to Make a Social Media Crisis Worse

Seven Ways to Make a Social Media Crisis Worse | Social Media PR Public Relations | Scoop.it
Social media crises happen, but even top brands can respond poorly. Prevent a social media crisis from worsening by avoiding these seven mistakes.
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